Digital Marketing

When I scrolled on Facebook today, I noticed two ads. One offered me a 20% discount in a shop that I have never heard of before. It felt in a completely accidental “Have you sent this message to the right person?” Way.

Chief Financial Officers (CFOS) want evidence, no promise. While we marketer in impressions and commitment – sorry – the stars in my eyes – CFOs concentrate on income, risks and return.

Marketing is a paradoxical undertaking: we create campaigns for the masses, but this news is only experienced at an individual level. How does a good marketer spend it? By writing directly to a single viewer, also known as your buyer.

Let’s be honest: If you operate a company that concentrates on AI tools and do not use AI to grow this business, you completely miss the point.

In times of chaos, the marketing team structure is often overlooked, but this can be a recipe for a disaster for hyper growth. The lean marketing team that has started a business is not the same team that will scale it. Trust – as a serial marketing team from one I experienced the Fallout first

E -Mail design is a mixture of art and science. You can have the best e -mail copy ever written, but if your design and layout do not support it, it can still flop it. I know. I have focused on e -mail marketing for more than 20 years and saw the good, the bad

I “just ejected my back while I was turning around to adapt my seat belt”, so I was particularly excited to speak to Jayde Powell, who made a name as a bit like a gene Z whisperer.

Marketing teams drown into software today. The 2024 Marketing technology landscape Recognized astonishing 14,106 Martech products that corresponds to 27.8% compared to the previous year. But here is the unpleasant truth: marketers appreciate them To waste an average of 26% From their budgets for ineffective channels and strategies, with about half of the respondents say

Spreadsheets and manual processes can hold your wholesale business back from growth. Since wholesalers are increasing pressure to deliver faster, to maintain an accurate visibility of the inventory and to offer extraordinary customer service, the right CRM becomes essential for success.

The healthcare system has more than the visit itself. Regardless of whether you are a doctor’s office, a dental practice or a manager for apartments, you know that a consistent, personalized communication is the key to fulfilling the changing health needs of the patient. In fact, it is what patients prefer. Research of the global