Digital Marketing

6 Best Email Marketing Tools for College Businesses in 2025

6 Best Email Marketing Tools for College Businesses in 2025

Higher education institutions face unique communication challenges in 2025. Between recruiting prospective students, engaging current learners, nurturing alumni relationships, and coordinating with faculty, colleges and universities need robust email marketing solutions that can handle complex campaigns with multiple audiences while delivering personalized experiences at scale.

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Start a new company? Here are the AI ​​tools I would use when building from scratch

Start a new company? Here are the AI ​​tools I would use when building from scratch

Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure often depends on how quickly you can achieve your goals. You need to understand your market and how to scale your business. AI tools can help you get started.

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AI Email Subject Lines That Generate 3x More Sales and Actually Convert (+ Exclusive Insights)

AI Email Subject Lines That Generate 3x More Sales and Actually Convert (+ Exclusive Insights)

Email subject lines determine whether your carefully crafted campaigns ever see the light of day – but most marketers still rely on gut instinct and basic A/B testing to choose them. What if you could predict which subject lines will resonate with your audience before you hit send? AI email subject line optimization makes this

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Why most go-to-market playbooks fail internationally – and what to do instead

Why most go-to-market playbooks fail internationally – and what to do instead

I worked cross-border for the first time in the mid-1990s, interpreting Spanish calls for AT&T. What struck me then – and what still applies today – is how quickly things fail when people assume the way they work is universal. Nearly three decades later, after leading international growth at HubSpot and advising companies from Google

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Generative AI tools for businesses that actually work

Generative AI tools for businesses that actually work

TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and improve marketing, sales, and customer service at scale. The best tools integrate with your CRM, unify customer data and support secure, organized workflows. To choose the right solution, focus on proven use cases, depth of integration, governance controls, and measurable ROI. Start

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