Digital Marketing

Meta tags Can be hidden in the code of your website, but play a very visible role in the performance of your pages in search results. These short text excerpts such as META titles and META descriptions help search engines to understand their content and to decide to the users whether they should click. In […]

I am not a designer. Sure, I’m looking for Canva and can invite a short event if I have to. But when it comes to summarizing a full E -book design: layout, river and visuals, this is not my strength.

Already in 2003 I worked with my first big consulting customer, Hasbro. (Yes, The Hasbro. And yes, it was as much fun as you would imagine.) Sitting on my desk to the time dog ear, tea-colored, salsa-splotted-a multi-page document that I treated like Holy Scriptures: the spam trigger word list.

An angry, influential customer marks your company in a LinkedIn -Rant via a buggy product publication. They watch the impressions climb quickly. The comments are piling up while others vented their frustrations and feed the frenzy.

Small business owners all say the same thing: “My website traffic tank and what used to work no longer.” And you are right. Almost 60% of search queries not end in one click – People get answers from AI and never visit their website. But here is crazy: the same AI that kills your traffic?

Google remains the top search engine with a significant market share of more than 89%. This means that 89% of all searches take place on Google.

It is time to fall the luggage around the word “influencer”.

Imagine Starbucks -Siren. Imagine now in a light Drift Kings Media Orange. How incorrect Does that feel for you?

Each content team has a different idea of ​​what “on brand” means – until they write it down. I have found that a guide for the content style is of crucial importance in order to do it correctly without several revisions or descriptions.