Digital Marketing

Let’s be honest: Most e-mails for reinstallation are a subsequent thought. Like the dusty “last chance”, they are treated in the back of the shop. Served for months too late, generic in tone and largely ineffective. This is a shame, because if you do it correctly, re-administration campaigns can be some of the most working […]

Marketers are known for wearing many hats – writers, designers, psychologists, perhaps the occasional raspberry berry – but one who is often overlooked is researcher.

As someone who has spent the past few years to build websites and help companies to promote their digital presence, I saw first -hand how overlooked the homepage can be. However, it is the most visited page on your entire website. The virtual front door, which welcomes (or turns).

Like many people, in the first few years in which I was on LinkedIn, I used it as an online life. In recent years, however, LinkedIn Marketing has become one of the most reliable opportunities that I generate leads, take opportunities and with the most important people who are most important.

I wrote many targets. Some of the ground up, others as a quick update and others that I inherited medium campaign with a CTA that made no sense and a form that nobody could find. On the way I learned what actually works (and what not) when it comes to the best practices on the

As a marketer, it is one of the reasons why I think it is fun to work in e -mails that we not only send messages, but also receive them. Being on both sides is a great way to get a perspective that they experienced on their list.

For what appears like eternal, “Google” was synonymous with “search”. Do you have a question? Google it. Looking for a product? Google it. However, consumer search behavior has changed.

The beauty of the freelancer for most of my decades of career is that I worked on both sides of the B2B and B2C marketing coins. For a week I help a B2B SAA brand to rewrite a white paper. In the next I am deep in campaign planning for a B2C real estate brand.

Do you remember the last time you received an e -mail that started with ‘Hey {first_name}’ and immediately wanted to delete it? This visceral reaction is not just about a poor execution – but signals a fundamental shift in the expectations of buyers. Drift Kings Media research shows These 78% of customers expect more personalization

The content of content is the secret to maintain its excellent content in front of more people. Instead of only publishing your content on your website, content syndication requires the content on the Internet.