I’ll say the hard thing that no one wants to admit: it’s not enough to create “great content”; it’s time for a change. And that change starts with distributing content across multiple channels.
How to scale content reach in the age of loop marketing Read More »
AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-powered search engines like Gemini or Perplexity. Unlike traditional SEO, which tracks ranking positions and blue links, AI visibility measures how often your brand is mentioned, how your own content is cited, and how those mentions are represented
AI Search Visibility: The Playbook for Marketers Read More »
Here’s a tough pill to swallow: The way shoppers discover brands has fundamentally changed. As a result, response engine optimization tools have become essential technology for marketers navigating the new era of search, where AI platforms like ChatGPT, Perplexity, and Google AI Overviews provide direct answers rather than links.
Answer Engine Optimization Trends in 2026: How AEO Will Be Transferred…
Answer Engine Optimization Trends in 2026: How AEO Will Be Transferred… Read More »
If you’re starting the year with a crop of leaders calling for explosive growth in 2026, you’ll like this creator’s refreshing take: “Your brand doesn’t have to be loved by everyone.” Even if you only capture 3% of the market, your brand can stay alive.”
Which, according to a TikTok marketing expert, actually drives sales Read More »
Search has changed faster than most teams have adapted. For years, visibility meant ranking – climbing search pages through backlinks, keywords and authority signals. Now customers open ChatGPT or Gemini, enter a question, and receive a synthesized answer from multiple sources.
The best AI visibility tools that actually improve lead quality Read More »
The Marketing Efficiency Ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total sales by total marketing spend for a defined period. Unlike ROAS, which focuses on the return on investment of specific advertising campaigns, executive-level MER provides a mixed view of the overall effectiveness of marketing
How to calculate and improve yours Read More »
Search no longer just rewards keywords, but clarity. Large language models now read, reason, and rephrase information and decide which brands to cite in the response. An AI search strategy adapts content to this shift, focusing on being understood and cited, not just rankings and clicks.
A guide for modern marketing teams Read More »
Entity-based SEO is a content optimization strategy based on concepts, relationships, and context rather than isolated keyword phrases. Search engines identify entities – different concepts, people, places or things – and connect them across the knowledge graph to interpret meaning and determine current authority.
An explanation for SEOs and content marketers Read More »
When I first joined HubSpot’s conversational marketing team, the majority of our website chat volume was managed by humans. We had a global team of more than a hundred live sales representatives – Inbound Success Coaches (ISCs) who qualified leads, booked meetings, and routed conversations to sales reps. It worked, but it didn’t scale. Every