Digital Marketing

We live in an era that is obsessed with over -the -reaching. Tech billionaires apply as sole progress architects and preach the virtues to move quickly and break things. Companies that imitate this way of thinking pursue disorders at all costs. But here is the irony: marketing teams have spent the past decade to move […]

Wering an e-commerce business is not a small performance. With the competition at every corner, it is important to stand out and arouse the attention of your target group. But how can you effectively do this in a crowded digital space? The answer lies in the setting of an Internet marketing agency. These agencies specialize

In the fast -moving world of digital marketing, the stay of the latest technologies means to effectively engage customers. Such an innovation is natural language processing (NLP), a branch of artificial intelligence that enables machines to understand, interpret and react to human language. NLP has changed digital marketing by providing brands of high -performance tools

Imagine this: You are flooded with work, but your content calendar requires a new blog post by tomorrow. Give the creation of AI-controlled content on which digital superheroes that promise to make life easier. But is it all smooth or is the risk of losing human touch? Since companies hurry to use AI tools, the

In today’s fast -moving, technology -operated world, companies have to adapt to the developing digital landscape in order to remain competitive. When it comes to jumping mobile internet use, companies must ensure that their websites for mobile devices are optimized. Regardless of whether you operate a small local shop or a large company in Edmonton,

Every week Laura, Caroline and I can entertain today with some of today’s most innovative marketing champions. We ran the rabbit hole with people from Spotify, Liquid Death, Hafer, New Balance, Zapier, Hootsuite, the Brooklyn Nets and even the creators of Chicago’s most popular schnapps with Tirefire-Airpa networks.

Imagine the following: You have a cozy café in downtown Toronto. They brew the best coffee, but they don’t see many new customers. Why? You can’t find them online. Here the local SEO occurs. It makes their business visible for people looking for a “café near me”. Local SEO is a player in digital marketing

When you have seen the award -winning HBO show “Succession”, You know how dramatic and challenging it can be to be a succession plan for the next generation of managing directors. I personally worked in companies that took the succession planning seriously and those who did not do it, and the difference was strong. Accordingly

Imagine you scroll through your inbox and come across an e -mail that feels that you are only written for you, or maybe you are looking for a product online, and the perfect blog appears with all the answers you need. This is the magic of NLP Digital Marketing in action. Natural language processing (NLP)

As a marketing consultant, I work on customer accounts and make sure that your marketing works (ie earn money for business). In order to measure the marketing success, I particularly like two benchmarks: the costs per lead benchmark (CPL) and the customer acquisition costs benchmark (CAC). These benchmarks are helpful for all Knowing in business,