Digital Marketing

5 Web design practices to improve the performance of a business website

5 Web design practices to improve the performance of a business website

Most companies have clearly recognized how important it is to have a solid online presence in a competitive environment in which it is difficult to gain the fight for attention. The design, which is a critical aspect of a business website, can either make or break your marketing efforts. A company that is strongly based […]

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How new technologies have an impact on digital marketing campaigns

How new technologies have an impact on digital marketing campaigns

The increasing use of cell phones and portable devices leads to a change in marketing. One of the challenges that are opposed to brands is to be effectively related to the audience in real time and to generate relevant and result -oriented marketing campaigns. New technologies and techniques have an enormous effect in digital marketing.

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Tips to make your content marketing efforts very successful in 2018

Tips to make your content marketing efforts very successful in 2018

Companies that have made considerable investments in content marketing in recent years now harvest the harvest. The past year brought companies great success, which developed solid content strategies and focused on creating valuable content for their audience. Better targeting in terms of content distribution, strategy development, quality content and marketing efforts are some of the

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Understanding the connection between the website structure and SEO

Understanding the connection between the website structure and SEO

Search engine optimization is of crucial importance for every company that works online. Most marketers and companies do not recognize how the website structure can affect SEO in the long term. When a company tries to build a website, the main focus is on its design and ignores other important elements, which is an inappropriate

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