Digital Marketing

What are social media? The term social media generally refers to modern means of communication such as Facebook, Twitter and Instagram. Google+ etc. Social media website and applications enable us to create networks and to exchange useful information with other people. Most of us know very well how social media involve and connect people around […]

A few years ago I remember that I went in my favorite biscuit business and effortlessly shot through a shiny, laminated menu. Every time I go out, I handed over a table tent in which I am instructed to scan a QR code with my phone to search the menu. And it’s not just restaurants

People have got used to spending more time on the Internet than in conventional media. In recent years it has become too difficult for companies to locate and remedy the target groups through television and other old -fashioned marketing agents. Digital resources are the future of marketing. There are different means of marketing a company

If you are here because you ask yourself how you can make a good PowerPoint, you are in the right place. Let’s just hope that it is not the night before the big day. But it’s okay … I was there too. As a writer with extremely average design skills, creating great presentations can sometimes

Updated on April 27, 2020 Corporate branding is a very comprehensive term that covers all marketing matters of a professional company and their cooperation. In a more sophisticated way we can say that a company brand is a philosophy or a core value of a company that is set to a topic. Corporate branding is

Imagine the managers who inspire you – each your own leadership style and drive success in a unique way. I think leadership styles are important enough to shape how companies work, affect corporate culture and influence team performance. I led a boutique marketing agency and most agree with the democratic leadership, the cooperation and joint

Online or internet marketing has achieved unprecedented popularity in recent years. Looking back, making a website for a company is more like a banner for a business that has to be placed strikingly so that most people could see and know the shop. Companies need websites that can generate more leads and consequently more income.

Designing an optimized target page is not just a task, but an art form. If you want a target page that not only exists but actively convert, you must master the craft of Conversion-Centered Design (CCD). Ready to rise? CCD is science to create experiences that are laser -oriented in order to achieve a unique

I remember the first time when I sat down to write a case study as Saa’s contents. The customer was an emerging tech startup, and I wasn’t quite sure where to start. Since then I have written several case studies for different companies and found that everyone asked for a unique approach – be it

The optimization of content is not about involving keywords in a piece of writing. A considerate use of keywords without influencing the relevance is something generally known as content optimization. Placing the right keyword in the right place is of great importance to optimize a website for the search engine. In a competitive environment, it