Digital Marketing

How Facebook chatbots can improve your social media strategy

How Facebook chatbots can improve your social media strategy

Artificial intelligence (AI) ushers in a new digital era in which technology integrates human intelligence into machines. Chatbots are just one example of how machine intelligence can transform the way companies interact with their prospects and customers. While these intelligent tools enjoy unprecedented popularity and provide marketers with innovative ways to communicate, it is critical

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What is media mix and the most effective types (HubSpot blog data)

What is media mix and the most effective types (HubSpot blog data)

I’ve realized that to truly engage customers, it’s essential to be wherever they are – be it on social media, email, websites or even traditional channels like TV and radio. This is where a solid media mix comes into play. By strategically using multiple channels, I can deliver messages more effectively and ensure they reach

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How page speed affects your Google rankings and how you can improve it

How page speed affects your Google rankings and how you can improve it

Your website speed dramatically impacts your entire digital marketing efforts, from search engine optimization to conversion. A slow website is doomed to failure. When you operate in a competitive environment where user experience decides everything, you can’t let a slow business website lose your hard-earned traffic. The longer your website takes to load, the less

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