Digital Marketing

People use social proof to shape their opinions and constantly influence their decisions. Choosing a film based on the rating it receives on Rotten Tomatoes is a good example of social proof. You want to try a new restaurant, but a negative review of its hygiene standards makes you change your mind. This is also […]

I was a teacher during the pandemic, which meant I had to quickly become a pro at creating explainer videos. If I could have gotten away with it, I would have hired someone to shoot my videos. This came as a teacher with a limited (okay, non-existent) Class budget. However, I wonder: How much does

We recently covered the types of social proof you can add to your website’s landing pages. But that’s just the beginning, because there’s more to social proof marketing. In this article, we take a deeper look at social proof marketing for two major eCommerce stores: Shopify and WordPress. Social proof is really powerful. It is

I remember when I first heard about public relations. It was a long time ago and I thought it was a fancy name for a special type of marketing. I later discovered the true meaning when I became a content marketer. Although I’m not a guru yet, I’ve learned a lot and can tell you

Lead Generation Guide for WordPress This WordPress lead generation guide will help you find ways to maximize lead generation on your WordPress website. Companies looking to increase sales and profits can benefit from this guide. These simple tips and techniques will help you convert more website visitors into leads. Jump directly to a specific section

Content mills: the corner of the internet where everyone promises the moon, but most people are in the dark. Authors are offered the opportunity to be supported by editors, develop their writing skills and develop a professional portfolio. Companies are promised quality work that is delivered quickly with minimal investment. I don’t think anyone comes

If you are a business owner, you probably know how important SEO is for your business. For those who don’t, SEO is short for “search engine optimization,” the process by which Internet marketers and SEO experts rank a web page in Google search results for keywords relevant to the business and user query. If you’re

Have you seen the video where Mark Zuckerberg talks about the difference between Meta and Apple’s development approaches? For some reason, LinkedIn keeps providing me with a clip from that September 2024 episode of the Acquired podcast. At the start of this segment, Zuckerberg notes that Meta takes a different approach to product strategy than

When shopping online, I abandoned my shopping cart several times for various reasons. Couldn’t make a decision. Waited for a voucher. Was pulled away for something more urgent. But in most cases, the abandoned cart email always piques my interest and motivates me to go back to complete the purchases. Average worldwide Cart abandonment rate

Pinterest offers users an easy way to pin important posts and pages on the web and save them to Pinterest boards. People save all sorts of things on various boards created on the social media site including quotes, recipes, posts, ideas, to-do lists, and much more. If you have the Pinterest plugin activated in your