You probably already know the importance of using digital marketing KPIs (Key Performance Indicators) to measure the effectiveness of your digital marketing strategy. A crucial first step in determining the return on investment of your various marketing efforts is choosing the right digital marketing agency.
But how do you know where to start or what to change when you need to try something new when there is so much choice and so many companies undergoing digital transformation?
Read on for a helpful breakdown of the most important digital marketing KPIs, as well as suggestions for choosing them for your initiatives, campaigns, and communications.
What are the best digital marketing KPIs?
Start by focusing on a small number of key metrics. This includes conversion rates or visitor conversion rates, which you know are good indicators of the health of your business. From there, you can decide whether you need an analytics tool or if you can manage the metrics manually.
Here are four crucial digital marketing KPIs you need to monitor to be analytically successful.
1 – Traffic from organic search
The percentage of website traffic that comes from organic search is accurately measured with this KPI. You may be able to tie your search engine optimization (SEO) strategy to the organic traffic coming to your website. You know your content is performing well when it has a healthy amount of organic traffic because it is valuable, relevant, and engaging.
These KPIs can help you identify the source of your organic traffic and make adjustments to create more relevant, SEO-rich brand campaign content, such as:
- Number of leads converted using organic search
- Sales are influenced by organic search
- Percentage of traffic volume attributed to branded keywords
- Percentage of traffic coming from non-branded keywords
2 – The conversion rate for websites or landing pages
Whether you’ve developed a special and awesome landing page as part of your campaign or are directing potential customers to specific pages on your website, it’s important to understand how each page is performing in terms of conversions. You can identify potential weaknesses or strengths by getting an overview of your conversion rates and comparing these metrics to other pages on your site.
You can use this strategy elsewhere and achieve similar success. You can also use these metrics to assess how valuable, user-friendly, and engaging your content is to your target audience:
- Bounce rate
- Duration of a typical session
- Target Conversion Rates: Based on your goals and objectives, this metric shows when a prospect has successfully achieved a niche campaign goal.
3 – Cost per click (CPC)
CPC is a useful digital marketing KPI because it provides a transparent pricing structure that allows you to create the most effective and cost-effective campaigns. This KPI allows you to see how much money you typically spend on pay-per-click (PPC), display ads, and retargeting.
The goal is to gradually increase your CPC, resulting in more effective, efficient and cost-effective campaign activities. Here are two additional KPIs you should monitor in this area:
- Cost per Acquisition (CPA)
- Customer Lifetime Value (CLTV)
Also read: How to further train your marketing and sales teams
4 – Return on Investment (ROI)
As a data-savvy digital marketer, it is second nature for you to know the value of tracking your ROI for each and every one of your initiatives or activities. Your digital marketing ROI determines how effectively you can spend your money on a particular campaign. You can find out if your investments are paying off by delving deeper into this metric.
An impressive ROI indicates the effectiveness of your campaign spend. If your ROI is low, you can examine your weakest points and make changes.
About Reach First
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