Digital Marketing

Starting a new business is easy, but making a business successful is challenging. It is found that only a small percentage of startups are so aligned with their vision and strategy that they grow exponentially. Statistics suggest that more than 90% of startup companies are not successful. A small percentage of successful companies have to […]

We marketers know that marketing based on data points alone isn’t enough to drive meaningful engagement – that’s the job of a buyer persona. Although the demographic survey results are great, many customer behavior factors are required to create a comprehensive and detailed buyer persona. In this article, I explain what a buyer persona is

If you run a business, it is important to do online marketing to increase your customer base. Many businesses are unaware of the power of effective digital marketing; As a result, they find it extremely difficult to compete. Unfortunately, there is no shortcut when it comes to successfully running a business on a limited budget.

Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms for buying and selling, media buying is no longer just for the biggest brands. If you’ve been looking for new ways to get your ads in front of your target audience, I’ll show you

Content is always the foundation of any digital marketing strategy. Whichever platform the marketing professionals choose, content remains the key to the success of this strategy. The Internet has become the true global mass communication medium and digital marketing is primarily done through the use of the Internet. For this reason, we must take particular

To get everyone on the same page when it comes to your brand’s content marketing, you need an actual page. Your team – and everyone else involved in the process – needs to know the who, what, when, where, why and how behind their work. A written strategy makes it easier to: Align content marketing

From short social media posts to in-depth digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government agencies, large nonprofits, and my own websites. This content was tracked and analyzed to measure its success, but all using unique metrics. How? Using a tailored content scoring process. Using your custom content

Today, every company in the global market wants to have a presence that goes beyond their corporate and social media pages. In fact, the importance of e-commerce as a business tool is still growing. One could argue that the importance of e-commerce is stagnating, but after checking the signs, we are sure that it will

People use social proof to shape their opinions and constantly influence their decisions. Choosing a film based on the rating it receives on Rotten Tomatoes is a good example of social proof. You want to try a new restaurant, but a negative review of its hygiene standards makes you change your mind. This is also

I was a teacher during the pandemic, which meant I had to quickly become a pro at creating explainer videos. If I could have gotten away with it, I would have hired someone to shoot my videos. This came as a teacher with a limited (okay, non-existent) Class budget. However, I wonder: How much does