Digital Marketing

Digital consumers simply use technology to buy and sell goods and services. These are the same people who come to your store, place an order or ask for a discount. These are typically people like us. For example, you, the person reading this post online, are a digital consumer on our website. In times of […]

The future of conversion rate optimization is here – and it’s powered by AI. From personalized videos to scalable email outreach, learn how to maximize conversions with AI CRO. If Kieran and I were to invest our marketing budget somewhere in the next 6-12 months, it would be there AI Conversion Rate Optimization (AI CRO).

The value of exciting and interactive digital content cannot be overstated in the current digital age. Brands need to stand out and capture consumers’ attention as they are constantly inundated with overwhelming amounts of information. Artificial intelligence (AI) plays an important role and offers new opportunities to create more engaging digital content for digital marketing

A few months ago I tested several AI logo generators and documented my experiences. Then my friend Michael Randalla graphic designer, read the post and all I have to say is that he wasn’t impressed with it.

As a business owner, it is important to understand your customers in order to provide a personalized and satisfying experience. The more information you have about your consumers, the better insights you will have about them and the better you can tailor your products or services to their needs. Customers decide the reputation of your

If you had asked me at the beginning of my career to define what marketing was, I would have no doubts. “Marketing is about promoting products” I would say. But today it is one of the most difficult questions to answer.

Social media marketing has become an integral part of companies’ digital marketing processes in recent years. The main reason for this massive increase is the popularity and global accessibility of numerous social media platforms. Other tools and technologies like chatbots and artificial intelligence (AI) are changing the way social media marketing works for many companies.

Graphic design has arrived along since I started making art almost a decade and a half ago.

In today’s digital age, a professional digital marketing agency must keep up with changing trends to remain competitive. With the development of technology, data analysis has become an essential tool for digital marketing services. Using data analytics, companies can develop data-driven marketing strategies that are more effective and efficient. In this blog post, we will

The year I turned 30, I started a new job. The role was a leadership position with strategic responsibility for marketing, communications and PR – all things that excited me.