Digital Marketing

I worked cross-border for the first time in the mid-1990s, interpreting Spanish calls for AT&T. What struck me then – and what still applies today – is how quickly things fail when people assume the way they work is universal. Nearly three decades later, after leading international growth at HubSpot and advising companies from Google […]

The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 p.m. on a Friday.

TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and improve marketing, sales, and customer service at scale. The best tools integrate with your CRM, unify customer data and support secure, organized workflows. To choose the right solution, focus on proven use cases, depth of integration, governance controls, and measurable ROI. Start

In the first episode from me Push Podcast I have the fantastic psychologist Dr. Adrian North interviewed, who ran one of them groundbreaking studies On the psychology of music.

At 28, I thought I was building the life I had always dreamed of. I got engaged, shared it with my audience, and then took it on the journey. Over 10 million people have watched my video “Get Married With Me” across my platforms. It was one of the most beautiful moments of my life,

A few months ago I had something of a professional identity crisis. And all thanks to Answer Engine Optimization (AEO) and AEO best practices.

TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior – leading to increased engagement and sales. You can unify your CRM data and automate workflows to leverage ML for dynamic personalization, send time optimization, and predictive lead scoring without a data science team.

It’s every marketer’s dream: hosting a sold-out event with 10,000 attendees. There are brands begging to be a part of it. Oh, and the headliners this year were none other than Taraji P. Henson, Kerry Washington and Jennifer Hudson.

Something is confusing marketers lately. (Pun at eye level is entirely intended.)

Every January, I sit down to write down my predictions for the coming year as it relates to social media and consumer behavior. And this year I noticed one trend in particular: the rise of customers to influencers.