Digital Marketing

A few weeks ago I wrote about our vision for the agent age: Agents should be able to run on HubSpot and run HubSpot. I want to dive deeper into what “Running HubSpot” actually means and our latest step toward bringing that vision to life.

If you’re worried about what AI overviews mean for SEO, let me remind you of the featured snippet panic circa 2017. Do you remember how that turned out? At first, bloggers and SEOs balked at these short summaries at the top of the Google SERPs because they feared they would steal all our traffic. However,

Local businesses are investing heavily in digital marketing services to improve visibility and attract qualified leads. Search rankings are often the focus. Many overlook how site speed and user experience have a direct impact on local search performance. The goal of search engines is to provide results that users can access quickly and navigate easily.

Low online sales are rarely due to a single mistake. Most companies struggle with a fragmented strategy that fails to convert visitors into buyers. Understanding why a digital storefront is underperforming requires a look at data, user behavior, and market positioning. Many companies invest in digital marketing services without fixing the fundamental problems preventing a

When I was growing up, MTV’s were the only “Top 10” I cared about Total request live (TRL). When I started working, these were the top 10 results in Google SERP. Now my eyes are turned even higher as we marketers examine how we rank in AI overviews.

Google AI overviews appear in Google search results for a growing share of searches, and if your content isn’t structured to deserve a mention, you’ll lose visibility to competitors who have already adapted. Unfortunately, the challenge is not awareness. Most SEO leaders know that AI overviews exist. The challenge is in the execution: translating Google’s

The brand tracking dashboard shows that awareness has increased. Social listening tools have a consistent volume of mentions. The PR platform received a dozen media views last quarter. But none of these tools show how a brand appears when a shopper asks ChatGPT, Perplexity, or Gemini for a recommendation.

I’ve spent the last year watching marketing teams struggle to understand why their organic traffic reports tell one story while their pipeline tells another. The missing link is almost always the need for AI search analytics tools.

Brand mentions are not a new concept, but response engine optimization (AEO) gives them a different weight. Brand mentions are any online references to your brand, product, spokesperson or company name. Right now, they’re happening in more places than most teams can keep track of.

As a business owner in Edmonton, you know exactly how competitive the market can be. Whether you run a small local business or a growing company, standing out online is crucial. Search engine marketing (SEM) services are one of the most effective ways to increase your visibility, reach more potential customers and increase sales. In