Digital Marketing

What marketers should know about data cleansing, modeling and governance

What marketers should know about data cleansing, modeling and governance

You can access a wealth of marketing-related data – from web analytics and customer journey behavior to competitive analysis and product usage. However, if the data is not clean, you cannot truly leverage its value. Or worse, you could steer your marketing in the wrong direction and see diminishing returns. James HuntPrincipal Consultant at Vivanti,

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5 reasons why you need digital marketing for your business

5 reasons why you need digital marketing for your business

Nowadays, it is essential for businesses to hire the services of a professional digital marketing agency. Given the fierce competition and market saturation, it is imperative to develop different marketing strategies. The need to be seen online The main goal of digital marketing is to make your business visible online. Digital marketing agencies ensure your

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Why your great content isn’t producing great results – and how to fix it

Why your great content isn’t producing great results – and how to fix it

When your content is firing on all cylinders, the signs are obvious. Your audience searches for your content by name, engages with it eagerly, and spends time exploring your related assets. Rave reviews are being posted all over social media. Buyers fill the sales funnel to engage with your sales team and purchase your products.

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120 presentation topic ideas to help you captivate your audience

120 presentation topic ideas to help you captivate your audience

I recently hosted a presentation evening with my friends. If you are not familiar with the conceptIt involves a group of friends coming together to share presentations they have created on a topic of their choice. The themes are typically light-hearted and entertaining. For example, for me it was “my friends as unknown animals”. You’d

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