Digital Marketing

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Owning a business comes with many ups and downs. It’s also about the need to select partners, suppliers and employees who can support your company in its rollercoaster ride of survival in the corporate world. All-in-one in-house business processes are an outdated concept. Today, companies are outsourcing departments, activities and business functions. It’s okay to

As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how thrilled I am when a simple change has a big impact. And this particular example? It couldn’t be simpler or more effective.

Social media is a double-edged sword. When used optimally, it can open up new opportunities for companies. In contrast, a single harmless mistake can cost you both money and your notoriety in the industry. This emerges from the indignation Some well-known names got the win after making some wrong moves. Undeniably, using social media is

Conventional wisdom may tell you that video views are a superficial metric, but I think they’re actually a good indicator of how well your video, especially its hook, performed. I also think that the number of views as a metric has disadvantages, for example that you cannot tell who the target group is or whether

Marketing has undergone tremendous changes in recent years and it is expected that there will be even more changes in the near future. The end of the year is a good time to look at what was popular in previous years and how the future will shape new trends. In the current scenarios of the

This week’s champion has worked for Lou Malnati’s (pizza) and Krispy Kreme (doughnuts) and now leads the marketing team at California Pizza Kitchen (back to pizza) – making her career sound like my dream delivery job after a tough Monday.

In today’s world, no business can survive without an online presence. Digital marketing has become an essential requirement. Without it, you can’t run your business. There are many leading digital marketing companies that offer digital marketing services to businesses to help them grow. However, many people still prefer to formulate and follow a digital marketing

Loneliness in the workplace has increased since the COVID-19 pandemic changed the way many companies operate – with most moving to hybrid or fully remote working.

Nobody wants to end up on page two of Google because that is a place that no one or very few people visit. Making your business visible to online users requires ranking at the top of Google. It is the pinnacle of online business success, and without it, you cannot expect strong traffic to your