Digital Marketing

What is your data strategy? Your first thought might be around collecting first-party data, performance metrics, or metadata for targeted content. But that’s not what I’m getting at. Instead, I ask: What is your strategy for shaping thought leadership, crafting stories, building your brand message, and delivering sales materials that captivate and persuade? “Wait a […]

A person starting a new business focuses on gaining an audience to sell their products. Your entire focus is on finding the right customers. A few years ago, people advertised their business with brochures and went to every doorstep to market their products. However, nowadays this trend has changed. If you want to grow your

I won’t pretend to be an event marketer. But my mom has been a special events director for over 20 years (kudos to her), so I completely understand the importance of good event registration tools. I heard her list the many tasks that need to be done before, during and after an event. And coming

With half of the world’s population using social media, it is now impossible to find a brand or company that does not use the internet for marketing purposes. Businesses and their digital marketing agency use social platforms to reach their target audiences and plant lead generation in their minds that eventually leads to brand loyalty.

The development of Instagram has been full of action. One day we’re trying to find the perfect filter for a square cropped photo of a cup of tea. In the next step, we’ll explore how to get approval for Instagram Shopping. At least that’s how this marketer’s story arc went. The platform has evolved from

Social media is constantly evolving and has an estimated 4.65 billion users worldwide. The vast world of social media can help businesses become more visible, attractive and accessible in many ways, whether through relevant, valuable content, customer service or paid promotions. Big brands and top companies have their social media marketing carried out by well-known

It seems that there are as many AI marketing tools as there are stars in the sky. Do you really have to use them? Probably. Do you need a dozen of these? Probably not.

SEO strategies contribute significantly to increasing sales and targeting the desired target group. SEO strategies help companies advance their business every day. You should use these strategies to stay competitive and increase your sales. You should update your website’s SEO campaign at least once a year. Below are some key strategies that can increase your

In today’s world, digital transformation is the need of every growing business. The world has changed in many ways, and companies should too. No matter your industry or specialty, your business needs new digital technologies to thrive in today’s marketing world. By implementing digital technologies, you can easily realize your business idea and creativity. Understanding

In the world of paid acquisition, clicks on your ads can seem like the holy grail. However, you need a better way to measure the conversion capabilities of your content than just clicks – enter cost per acquisition. If you really think about it, clicks only tell you whether people are getting to your content.