Digital Marketing

Doing B2B e-commerce right – this is what I learned from experts

Doing B2B e-commerce right – this is what I learned from experts

B2B e-commerce is a thriving industry. With an annual growth rate of over 10%, B2B e-commerce will generate sales of over 10% $3 billion in sales by 2027. No matter how familiar you are with B2C (business-to-consumer) e-commerce, selling to businesses is a completely different proposition. I wanted to find out exactly how B2B ecommerce

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The Obstacles to Digital Marketing Transformation

The Obstacles to Digital Marketing Transformation

The pace of digital marketing transformation has been accelerating for nearly a decade, but the pandemic has accelerated it dramatically. The result? The marketing talent pool has evolved, marketing communications are constantly changing, and the number of digital marketing agencies is rapidly increasing to provide companies with the solutions they need to help them enter

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