Digital Marketing

Compelling websites turn visitors into customers, but what is their secret? Visual storytelling. However, in my experience, many companies and organizations underestimate the power of visual storytelling. It can captivate people, capture their attention, and actually get them to do business with you. Therefore, it is in the best interest of every marketing professional to […]

Have you been following the Apple iPad Pro content debacle? Here is a quick summary. A Current online ad for the new iPad Pro featured a large hydraulic press slowly crushing various symbols of creativity. A metronome, a piano, a record player, a video game, paints, books and other creative tools shatter and shatter as

Content is king, as the saying goes. But not all content is the same. To stand out from the crowd and achieve your digital marketing goals, you need a content strategy that is tailored to your target audience’s needs, preferences, and pain points. With the ever-growing amount of internet content and evolving algorithms that prioritize

Marketers are currently blessed with a seemingly endless number of content tools to choose from. Although this abundance of choice is empowering, it can also be discouraging. To help marketers sort it all out, Semrush created an infographic (below) based on this blog post. It covers the company’s 20 most popular content marketing tools in

You’ve heard the expression, “Work smarter, not harder.” Content marketing teams would do well to adopt this philosophy. Hard work alone cannot solve the battle to meet the demand for more (and better) content. However, working smarter can eliminate the friction, confusion and production inefficiencies that can hinder their success. Working smarter requires clear operational

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In the fast-paced and ever-evolving digital landscape, the role of content marketing is becoming increasingly important for digital marketing agencies looking to generate high-quality leads. As companies continue to shift their focus to online platforms, competition between digital marketing agencies has intensified. To stand out and attract potential customers, implementing effective content marketing strategies tailored

More content marketers should act like museum curators. Museum curators choose an exhibition theme, carefully select the artifacts, and organize them into a story that visitors will want to consume. If you use a similar strategy, you – and ultimately your audience – will benefit. You create higher quality content without having to create new

Hear NEW! Listen to article Log in or register to access this audio feature! Don’t worry…it’s FREE! Your prospect or current customer’s argument is anything but objective or procedural. That almost never happens “I want to solve this problem or need, so I’ll just do X to address it.” Before

Use AI to Harmonize Your Brand Voice: A Step-by-Step Guide