Digital Marketing

The proliferation of artificial intelligence (AI) has many people worried about job security. AI writing, AI images, AI videos – even if the end products are far from perfect, they still raise the question of which jobs AI could ultimately replace, even if we don’t want it to. But if AI can create a marketing […]

In digital marketing, AI can streamline and improve marketing strategies. In addition, it can reduce the risk of human error. AI software creates a report based only on data, even though a large part of the digital marketing industry still relies on human ingenuity. The human touch is still necessary to effectively interact with your

Artificial intelligence, social media platforms, new blogging and marketing techniques are not the future. They are now a prevailing reality. When it comes to digital marketing and blogging, creating and publishing content is only half the job. The real battle is to look for the latest trends that can lead to success. Therefore, it is

Digital consumers simply use technology to buy and sell goods and services. These are the same people who come to your store, place an order or ask for a discount. These are typically people like us. For example, you, the person reading this post online, are a digital consumer on our website. In times of

The future of conversion rate optimization is here – and it’s powered by AI. From personalized videos to scalable email outreach, learn how to maximize conversions with AI CRO. If Kieran and I were to invest our marketing budget somewhere in the next 6-12 months, it would be there AI Conversion Rate Optimization (AI CRO).

The value of exciting and interactive digital content cannot be overstated in the current digital age. Brands need to stand out and capture consumers’ attention as they are constantly inundated with overwhelming amounts of information. Artificial intelligence (AI) plays an important role and offers new opportunities to create more engaging digital content for digital marketing

A few months ago I tested several AI logo generators and documented my experiences. Then my friend Michael Randalla graphic designer, read the post and all I have to say is that he wasn’t impressed with it.

As a business owner, it is important to understand your customers in order to provide a personalized and satisfying experience. The more information you have about your consumers, the better insights you will have about them and the better you can tailor your products or services to their needs. Customers decide the reputation of your

If you had asked me at the beginning of my career to define what marketing was, I would have no doubts. “Marketing is about promoting products” I would say. But today it is one of the most difficult questions to answer.

Social media marketing has become an integral part of companies’ digital marketing processes in recent years. The main reason for this massive increase is the popularity and global accessibility of numerous social media platforms. Other tools and technologies like chatbots and artificial intelligence (AI) are changing the way social media marketing works for many companies.