Digital Marketing

Use social media influencers to drive business success

Use social media influencers to drive business success

In the age of digital marketing, social media has become a powerful tool for businesses to connect with their target audience. One particular aspect of social media marketing that has become increasingly important is influencer marketing. With their large online following and influential presence, influencers have the potential to drive business success like never before.

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Marketing Content – ​​100 Persona Characters Marketers Can Use to Define Brand Voice (Infographic)

Marketing Content – ​​100 Persona Characters Marketers Can Use to Define Brand Voice (Infographic)

Tying your brand voice to a specific person or an actual person – whether real or fictional – helps creative teams better understand the voice you’re aiming for. And it can also be a valuable way to create better content prompts for generative AI programs. So who should you use as inspiration? An infographic (below)

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The future of AI in digital marketing: trends and forecasts

The future of AI in digital marketing: trends and forecasts

With rapid technological advancements, digital marketing is becoming increasingly complex and competitive. Artificial intelligence (AI) is changing the world of digital marketing in unprecedented ways. Therefore, companies find it difficult to keep up with the latest trends in AI-driven marketing strategies and tactics. Without always staying one step ahead, companies risk falling behind their competitors

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