Welcome to Break the blueprint – a blog series exploring the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they grew or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and influence your own success.
Artificial intelligence (AI) is reshaping the digital marketing industry and changing the way companies interact with customers. Through chatbots, virtual assistants, predictive analytics and automation, AI enables digital marketing agencies to personalize campaigns, improve customer engagement and make decisions based on data. The question is not “if” but “how” AI will change the digital marketing
The impact of AI on digital marketing Read More »
The proliferation of artificial intelligence (AI) has many people worried about job security. AI writing, AI images, AI videos – even if the end products are far from perfect, they still raise the question of which jobs AI could ultimately replace, even if we don’t want it to. But if AI can create a marketing
I used AI to create a marketing plan in two ways – so can you Read More »
In digital marketing, AI can streamline and improve marketing strategies. In addition, it can reduce the risk of human error. AI software creates a report based only on data, even though a large part of the digital marketing industry still relies on human ingenuity. The human touch is still necessary to effectively interact with your
Understanding the impact of AI on digital marketing Read More »
Artificial intelligence, social media platforms, new blogging and marketing techniques are not the future. They are now a prevailing reality. When it comes to digital marketing and blogging, creating and publishing content is only half the job. The real battle is to look for the latest trends that can lead to success. Therefore, it is
Content and digital marketing strategies in 2023 Read More »
Digital consumers simply use technology to buy and sell goods and services. These are the same people who come to your store, place an order or ask for a discount. These are typically people like us. For example, you, the person reading this post online, are a digital consumer on our website. In times of
In the minds of digital consumers Read More »
The future of conversion rate optimization is here – and it’s powered by AI. From personalized videos to scalable email outreach, learn how to maximize conversions with AI CRO. If Kieran and I were to invest our marketing budget somewhere in the next 6-12 months, it would be there AI Conversion Rate Optimization (AI CRO).
How AI is changing CRO strategies Read More »
The value of exciting and interactive digital content cannot be overstated in the current digital age. Brands need to stand out and capture consumers’ attention as they are constantly inundated with overwhelming amounts of information. Artificial intelligence (AI) plays an important role and offers new opportunities to create more engaging digital content for digital marketing
The potential of AI to create engaging digital content Read More »
A few months ago I tested several AI logo generators and documented my experiences. Then my friend Michael Randalla graphic designer, read the post and all I have to say is that he wasn’t impressed with it.
The Pros, Cons and What It Means for Designers (+ Expert Insight) Read More »
As a business owner, it is important to understand your customers in order to provide a personalized and satisfying experience. The more information you have about your consumers, the better insights you will have about them and the better you can tailor your products or services to their needs. Customers decide the reputation of your
5 tips on how to get to know your customers better Read More »