Digital Marketing

Why you need people to manage the meaning of AI content

Why you need people to manage the meaning of AI content

What is your data strategy? Your first thought might be around collecting first-party data, performance metrics, or metadata for targeted content. But that’s not what I’m getting at. Instead, I ask: What is your strategy for shaping thought leadership, crafting stories, building your brand message, and delivering sales materials that captivate and persuade? “Wait a

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Does Instagram Shopping Increase ROI? New data on how to get approved, add product tags, and actually make sales

Does Instagram Shopping Increase ROI? New data on how to get approved, add product tags, and actually make sales

The development of Instagram has been full of action. One day we’re trying to find the perfect filter for a square cropped photo of a cup of tea. In the next step, we’ll explore how to get approval for Instagram Shopping. At least that’s how this marketer’s story arc went. The platform has evolved from

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