Digital Marketing

At the start of the COVID-19 lockdown, my former employer’s annual conference was just weeks away and our event marketing efforts were in full swing. After a year of promotion, we never expected our plans, let alone the entire world, to be ruined. But if I learned anything during this time, it was how valuable […]

In this first Marketing Smarts episode of 2024, guest Andrew Davis and host George B. Thomas discuss and demystify some of the hot topics in modern marketers’ use of generative AI. Don’t miss any MarketingProfs podcast and subscribe to our free newsletter! In particular, you’ll learn what a “Digital Doppelganger" and an “AI Decision Matrix”

Looking to refine your content marketing program and increase its impact in 2024? If so, it may be helpful to take a step back at the start of the year to make sure you’ve thought through the key elements of your strategy. An infographic (below) from Burkhard Berger from Novelty offers a 24-point checklist for

I wrote my first blog about 10 years ago. I started on the Blogger platform and tried (and failed) to blog for years. Now I manage my own successful blog on the WordPress platform and I love blogging. As an SEO consultant, I also manage my clients' blogs and use many platforms.

In this episode, veteran content marketing expert Ryan Brock shares his extensive experience and knowledge of pillar-based content, giving viewers a comprehensive understanding of how to implement pillar-based marketing effectively. Pillar marketing isn’t just about organizing content; It is a strategic approach that can significantly increase a website’s SEO performance, improve user experience, and generate

As we approach 2024, it becomes increasingly important for digital marketing services, including your digital marketing agency, to prepare for the upcoming trends that will impact the world of email marketing. The digital landscape is constantly changing, and staying on top of these emerging trends is essential to maintaining a competitive edge in the industry.

Over the course of my career as a marketing executive, I discovered this Landing page templates can be a vital resource. Finally, a landing page is a great way to convert traffic into conversions – but not all pages are created equal.

What emerging design trends should creative teams keep an eye on in 2024? To find out, researchers from… Depositphotos analyzed search queries on its platform and the artistic choices of its customer base. They also interviewed industry experts and explored new approaches to advertising and product design. An infographic (below) covers the key findings this

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In today’s fast-paced digital landscape, where every business is competing for online dominance, your website’s first impression is more important than ever. With a plethora of options available at the click of a button, users have become increasingly picky about which websites they interact with. This is where homepage design comes into play as the