Digital Marketing

Hot Take: All the content you created? It’s not thought leadership. At least most of it isn’t, especially if you leave the writing to the AI. In the eyes of many marketers, including many “experts,” content marketing and thought leadership are the same thing. But while thought leadership can be a pillar of your content […]

In today’s hyper-connected world, mastering digital marketing is a necessity for businesses that want to stay competitive. From small businesses to multinational corporations, using online marketing strategies is crucial to reach customers, increase brand visibility and increase conversions. Professional online marketing agencies play a crucial role in helping companies achieve their digital marketing goals. These

When I first started working with freelancers, I felt a sense of frustration when a first draft landed in my inbox. Would be this piece any Good? Or would I rewrite an entire article myself to get something useful?

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In today's digitalized world, your company’s geographical location is surprisingly still important. In fact, it could be one of your most significant assets. Especially if your business is located in Edmonton, a bustling city known for its vibrant entrepreneurial spirit, you have an incredible opportunity to take advantage of the immense potential that local search

Our Master once led 40,000 people in a massive virtual dance party for Oprah this week. (Oprah!)

Hear NEW! Listen to article Log in or register to access this audio feature! Don’t worry…it’s FREE! We’ve all seen them in our inboxes and social media feeds – maybe even in the blogs (and other content) we read: blatant AI insults. Often generic or completely off-brand (and boring, like

According to a recent study of B2B influencers, co-created content and speaking at in-person events were the most successful types of brand collaborations they conducted in 2023 Onalytica. The research was based on data from a survey of popular B2B influencers. The full report Also includes results from a survey of marketers working for B2B

In the vast and dynamic field of digital marketing, where attention spans are short and competition is fierce, the ability to create compelling and compelling call-to-actions (CTAs) is an art that will significantly increase the success of your digital advertising campaigns can . Whether you’re running a PPC (Pay-Per-Click) campaign, social media ads, or display

Hear NEW! Listen to article Log in or register to access this audio feature! Don’t worry…it’s FREE! During my two decades as a serial entrepreneur and marketing executive, I’ve seen how each new wave of technology offers immense opportunity. And as the founder and CEO of a fractional CMO agency