SEO

Every month we host the Yoast SEO Update with the latest information on search and AI. In this edition, Carolyn Shelby and Alex Moss discussed Google’s evolving stance on AI-driven search, publisher controls in the UK, and how to manage visibility at a time when traditional SEO tactics are being reconsidered. Watch the full recap […]

Standardizing knowledge for the future of AI agents My last article about Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then I have been working hard on my own OKF structure. I essentially built my own brain and today I want to show you how it works and

Google just released documentation about what they call it Open Knowledge Format (OKF). It provides a standardized way for agents to access knowledge through very simple directories of Markdown files. While storing files in Markdown is nothing new, Google is now creating a specific standard that agents can understand without the need for special software

With our latest version 27.8 we have introduced performance optimizations designed to reduce loading times for all plugin features. This is particularly noticeable on large websites with many posts and users. Note: This post contains technical content and implementation details. Offering well-tuned software with minimal server overhead and fast loading times is always at the

Trading has undergone several major changes in the last few decades. What started with localized physical stores evolved into borderless, internet-driven e-commerce experiences. Now, it’s thought that with the advent of AI, commerce could be headed for another transformation: agent trading, where AI agents help consumers discover products, compare options, and even complete purchases on

What do you do when inspiration for your umpteenth blog post is low? What’s the solution to writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration from time to time. You stare at your screen and don’t know what to write about. However, you are committed to writing

Track your performance in Google’s AI Overviews and AI Mode Google provides us with brand new information in our Google Search Consoles that tells us how our content is used in AI Overviews, AI Mode, and AI Features in Discover. If you’ve been wondering whether your SEO efforts are actually driving these generative features, we

Do you have a website or are you thinking about creating one? And do you want to attract more people to your company? If the answer to these questions is yes, there is no doubt: SEO should be part of your marketing efforts. It’s a great way to build your brand and attract people to

Google just provided more information to help us prepare our sites for agents. There’s a new report from Lighthouse that anyone can run. You don’t need any external software to run it. You can do this directly in your Chrome browser. The report tells you whether your website is discoverable by AI agents, whether you

With Yoast AI Brand Insights, part of the Yoast SEO AI+ plan, you can now scan how your brand appears in the responses generated by Claude. You can see your Claude data in one dashboard along with ChatGPT, Perplexity and Gemini. Why Claude is worth paying attention to Think about how your own customers are