SEO

How AI shapes brand perception and what you can do • Yoast

How AI shapes brand perception and what you can do • Yoast

What does Chatgpt say about your brand? Or confusion, twins or Claude? If AI agents appear as the starting point for discovery alongside traditional search engines, the way in which they perceive and present their brand can directly shape the customer’s trust and purchase decisions. These models don’t know their brand like people. You will […]

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Wirecutter fell back strongly in visibility in the past four months – was it a review update, Google’s “very different” algorithm or was vertical specialist knowledge rewarded?

Wirecutter fell back strongly in visibility in the past four months – was it a review update, Google’s “very different” algorithm or was vertical specialist knowledge rewarded?

When I researched the reviews last week, I noticed that Wirecutter in Google did not rank so well. And they did not stop at all for some questions. Therefore, I dug more to better understand their visibility in 2025. Note that this year we had two wide core updates, including the Core update in March

Wirecutter fell back strongly in visibility in the past four months – was it a review update, Google’s “very different” algorithm or was vertical specialist knowledge rewarded? Read More »

A more smooth redirect manager and Yoast Ki Optimize for the classic editor • Yoast

A more smooth redirect manager and Yoast Ki Optimize for the classic editor • Yoast

We have just introduced two new updates for Yoast SEO Premium, which focus on clarity and speed. Yoast SEO REDIRECT Manager has just received a cleaner, more user -friendly work area. After a difficult test, Yoast Ai Optimize is now available for the classic editor. It helps you to optimize your copy for readability and

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Top Yoast SEO for Shopify functions to outperform competitors on this Black Friday. • Yoast

Top Yoast SEO for Shopify functions to outperform competitors on this Black Friday. • Yoast

Before we know it, the winter colors are used, and with them the largest shopping day of the year comes: Black Friday. Black Friday 2024 was a gold mine for online shops that feel in record-breaking numbers. Online buyers spent over 10 billion US dollarsThe marking of a 10% poster from the previous year and

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