SEO

Improve keyword research with Yoast SEO and SEMrush • Yoast

Improve keyword research with Yoast SEO and SEMrush • Yoast

When it comes to search engine optimization, using top-notch tools is crucial. Yoast and SEMrush have joined forces to combine their technologies. This integration benefits WordPress and Shopify users by improving their SEO work. Yoast SEO offers easy-to-use SEO features, while SEMrush provides solid data that can be used for keyword research. This article examines […]

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Maximize your SEO potential with the Yoast SEMrush integration

Maximize your SEO potential with the Yoast SEMrush integration

Take your content strategy to the next level with advanced SEMrush insights in the Yoast SEO plugin! Simplify your SEO process and focus on what matters: creating and optimizing content that resonates and ranks. Through the Yoast SEMrush integration, all Yoast SEO users can access keyword intent and Keyword difficulty and track and analyze up

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Documenting Google’s website rating and its impact on search rankings using the Gabeback Machine (Googler quotes, videos, documentation and more)

Documenting Google’s website rating and its impact on search rankings using the Gabeback Machine (Googler quotes, videos, documentation and more)

It’s not like all URLs on a website suddenly become poor quality overnight. It is a site-level adjustment that can affect the ranking of an entire site. After recent creator summitSome participants said that Pandu Nayak from Google joined the group to answer questions about the helpful content update, Google’s quality rating, the current status

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What is ChatGPT Search (and how does it use Bing data)? • Yeast

What is ChatGPT Search (and how does it use Bing data)? • Yeast

Last week, OpenAI introduced ChatGPT Search – a new way to search the web using AI within a chatbot interface. Thanks to the integration of Microsoft Bing real-time data and other interesting sources, this could challenge traditional search engines. How does ChatGPT search work? ChatGPT Search is a helpful tool that makes finding information easier

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A guide to improving your app’s visibility • Yoast

A guide to improving your app’s visibility • Yoast

App Store Optimization (ASO) helps your app stand out in busy marketplaces. It’s about making your app more visible and increasing downloads. This guide offers strategies for Google Play and the Apple App Store, ideal for beginners or those looking to improve. What is App Store Optimization? App store optimization is an important process for

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What we can learn about helpful content-impacted sites from the Google Creator Summit

What we can learn about helpful content-impacted sites from the Google Creator Summit

Google recently hosted an event that invited a small group of website owners who were highly impressed with its helpful content system. I’ll summarize some of the great blog posts and tweet threads written on this topic. Then I want to think about what we can learn from what Google representatives say. The helpful content

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Areas of websites that had no connection to the brand were affected

Areas of websites that had no connection to the brand were affected

Did Google start prioritizing expertise over authority in September 2024? In this article, we’ll take a look at sections of Forbes and CNN that saw traffic drops. In Glenn Gabe’s latest articlehe wrote about sites that were potential targets for abusing Google’s Site Reputation Abuse Policy and were seeing declines. Google responded that this was

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The most interesting takeaways for SEOs from Google’s Q3 2024 earnings call

The most interesting takeaways for SEOs from Google’s Q3 2024 earnings call

The latest from Google Results call was quite optimistic. Here are the parts I found most interesting. AI overviews They did it in 8 months reduced the cost of AIOs by 90%. Google sees Strong commitment to AIOs. They increase overall search usage and satisfaction. People who use them return to search more often. They

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