SEO

The December 2025 core update had a significant impact on a large number of websites. All of the sites listed below that performed well are either long-time customers, former customers, or sites that I have conducted a site review for. While we can never say with certainty what changed by changing Google’s core algorithms and […]

It’s no secret that publishing SEO-friendly blog posts is one of the easiest and most effective ways to increase organic traffic and improve SERP rankings. However, in the age of artificial intelligence, blog posts are more important than ever. They help build brand authority by consistently providing fresh, valuable content that can be cited in

Natural language is quickly becoming the standard way to interact with online tools. Instead of typing a few keywords, users now ask complete questions, provide detailed instructions, and expect clear, understandable answers. So how can you ensure that your content provides the answer to their question? Or better yet, how can you enable them to

The open web is the part of the Internet that is based on open standards and can be used by anyone. This concept creates a democratic digital space where people can build on others’ work without restrictions, just like WordPress.org is built. It is becoming increasingly important for website owners to understand and use the

We are pleased to announce an update to our Offer scheme within Yoast SEO for Shopify. This update introduces a more robust way to communicate prices to search engines, specifically: Selling price crossed out. What’s new? Until now, communicating a “sale” was often limited to specifying a single price. With this update, we refined how

Yoast’s January 2026 SEO Update is part of our monthly webinar series covering the latest developments in search and AI. In each session, we review the most important news stories from the last month and examine what they mean for your search strategy. Hosted by Carolyn Shelby and Alex Moss, this month’s update looks at

Let’s see if I can convince you! I shared some of it in this video and summarized my thoughts in the article below. Also, this is the second blog post I’ve written on this topic in the last week. You can find much more information about user data and how Google uses it in my

I found some interesting things from the latest document in the trial between DOJ and Google. Google has appealed the ruling, which says the company must share confidential information with competitors. Key Takeaways: Google was ordered to share information with competitors to avoid becoming an illegal monopolist. Google doesn’t want to reveal its extensive user

Key insights Choosing an SEO plugin like Yoast SEO will impact your online presence and future growth. Yoast offers reliability unlike newer competitors with over 15 years of experience and millions of active installs. Innovations like AI integration and a unified schema diagram set Yoast apart from other plugins. Yoast offers comprehensive support, training, and

With Yoast AI Brand Insights, you can now track how your brand appears in Google’s Gemini. You can see your Gemini data along with ChatGPT and Perplexity in one dashboard. With a single analysis, the Yoast SEO AI+ plan allows you to see how different AI platforms describe your brand. You’ll see what sources they