SEO

Black Friday is still three weeks away, so it’s time to make the final adjustments. Here’s what to focus on now, based on two Yoast Black Friday coffee conversations with our own lead SEOs, Carolyn Shelby and Alex Moss. Alex explains: “Black Friday is no longer a day, but a season. Now, if you’re not […]

Structured data helps search engines, large language models (LLMs), AI assistants, and other tools understand your website. Make your content clearer and easier to use across platforms with Schema.org and JSON-LD. This guide explains what structured data is, why it’s important today, and how to set it up properly. Key insights Structured data helps search

The message from this month’s SEO update is clear: AI and data accuracy are changing the way we plan, optimize and measure SEO. This isn’t just a list of updates, but a signal to rethink impressions, content creation, and tools to stay effective. Yoast Senior Marketing Manager Chris Scott moderated the session. Alex Moss and

Anchor text, also called link text, is the visible, clickable text of a hyperlink. It usually appears in a different color and is often underlined. Good anchor text tells readers what to expect when they click and provides search engines with valuable context about the linked page. The right anchor text helps users navigate your

In the past, most readers of my content didn’t have to worry about spam updates. However, I think many of you were actually affected by the August 26, 2025 spam update. Recently appointed VP, Head of Search Liz Reid’s interview with WSJshe said Google had have expanded their definition of spam: “We’ve expanded beyond that

Your content is 15 seconds. That’s it. In these precious moments, your reader’s brain makes a crucial decision: scan or cancel. The statistics are sobering. Users read only 20-28% of website content and spend an average of 15 seconds on a page before deciding whether to stay or leave. Yet many content creators still write

Head up! Black Friday is just around the corner and if you still haven’t prepared, it’s time to act quickly. The clock is ticking, but you can still make meaningful updates that count. This article contains practical and straightforward last-minute Black Friday tips to help you make quick and effective changes to your eCommerce store.

Journalists have long used the inverted pyramid writing style. This puts your most important information in the foreground. Don’t hedge. Don’t bury your main point in the middle of the third paragraph. And don’t hold back; Tell the complete story in the first paragraph. Even online, this writing style holds up quite well for some

Last week Google launched Gemini Enterprise and although I see very few people talking about it, I think this tool is probably used by most companies. There are two features that make it extremely useful: 1) You can use Gemini in your Google Docs, Calendar, and Gmail. 2) You can create agents that your entire

Yoast SEO is a free WordPress SEO plugin that helps your website perform better on search engines like Google. It also gives you the tools to elevate your content to the highest SEO and overall readability standards. Here we explain how our plugin helps you create the best website possible! What Yoast SEO does Yoast