SEO

SEO hasn’t stood still in 2025. It hasn’t reinvented itself either. It has been made clear what really matters. If you’ve been following The SEO Update by Yoast monthly webinars this year, you’ll see the pattern. Throughout 2025, our Chief SEOs Carolyn Shelby and Alex Moss explained not only what was changing, but why it […]

Have you ever clicked on a link and received a “page not found” error message? Redirects prevent this. They automatically direct visitors and search engines to the correct page. Redirects are crucial for both SEO and user experience. For SEO, they maintain link equity and ensure your rankings stay intact. Additionally, it improves the user

Missed Yoast’s latest SEO update for 2025? Our in-house lead SEOs, Carolyn Shelby and Alex Moss, broke down December’s biggest search changes, from the Gemini integration to Google’s publisher deals, and answered your burning questions. Don’t forget to watch the replay and sign up for the next edition! Watch the full replay below (or read

Search engines have become much more intelligent than before. You no longer have to repeat the same keyword a dozen times to get noticed. Google’s AI models, as well as large language models like ChatGPT and Gemini, now understand meaning, intent and context. So does this mean you don’t have to use synonyms and related

If you’re planning to create a website or publish a blog post, you’ve probably heard the word “permalink” before. But what exactly is a permalink? In simple words, it is the permanent link to a page on your website, such as the official street address of your house. No matter how often you update your

Doing SEO well often requires knowing what to focus on and when. This isn’t always easy, especially when you have to juggle content, updates, and day-to-day website management. That’s why we’re introducing a new SEO task list in the Yoast plugin. The task list helps you improve your SEO step by step right in your

Word count is not a ranking factor in itself, but it still plays an important role in search engine optimization. A minimum word count helps search engines understand your topic, helps users understand your message, and supports content quality and relevance. The right length for your content depends on search intent, topic depth, competition, and

Headings structure your content for both readers and search engines. They help users scan a page, understand its content, and quickly find the information they need. Search engines and AI systems use headings to interpret the topic and structure of your content. By using a clear H1 heading, supported by well-written H2 and H3 headings,

Link building is the practice of obtaining links from other websites to your own. These links act as a trust and authority signal to search engines and help your pages rank higher in search results. Quality counts more than quantity. A few relevant, high-authority links are far more valuable than many low-quality links. The focus

Today we’re introducing an improvement to Yoast AI Brand Insights, part of the Yoast SEO AI+ package. You can now scan how your brand appears in responses generated by Perplexity at no additional cost, in addition to ChatGPT. This builds on our mission to help marketers, bloggers and business owners understand how their brand is