Several website owners have recently contacted me about a scary spike in indexing, which then drops back to normal levels. This shows up in the coverage reports in Google Search Console and the site owners thought it might be a sign that something terrible was happening from an SEO perspective. For example, Google is suddenly […]
In 2017, Google announced the Ad Experience Report in Search Console. I remember the announcement like it was yesterday. The overall idea was brilliant. Provide a series of reports that inform website owners when their advertising situation has resulted in a poor user experience. And they also announced that if a site failed a review,
who is @iruletheworldmo? This mysterious report about X has been all I can think about for days. I was cheated. He used me to further his agenda. And I’m grateful for that. There was a good reason for all of this. Very good reason. We’re really not prepared for what’s coming. (Added August 17th. It
How the 🍓🍓🍓 account @iruletheworldmo manipulated us. And why it had to happen. Read More »
Google recently announced this expanded translated results Switched to additional languages in the search results, which was great to see. Also, it’s important to understand that the data is available in Google Search Console performance reports (and with some additional benefits, available via the API). I will explain more about this soon. But as I’ve
Google started enforcing it Abuse of website reputation Spam policy on May 7, 2024, after the policy was announced two months earlier (when the March 2024 core update was rolled out). At this point, we did not know whether enforcement would occur through manual action, an algorithm update, or a combination of both. Back then
Twiddlers are C++ code objects used in Google’s ranking algorithms that help Google reorder search results. They are used in a Google system called Superroot, Google’s ranking framework. I came across this Google Doc about Twiddlers from 2017 while reading Mario Fischer’s excellent breakdown of what we can learn about how the ranking works based
In May 2023, Google wrote a blog post explaining that it planned to update its systems Surface “hidden treasures”or content written from a “personal or professional perspective.” We were eagerly awaiting this update when the “case of crazy updates” hit, including three core updates, a major helpful content update, a spam update, and a reviews
Google has updated its documentation on its Spam guidelines. This latest spam policy update includes several changes that I thought were interesting enough to write about. 1. Search manipulation = spam Google added this at the beginning of their document: It’s no surprise that content designed to deceive users is spam, but this “or manipulating
To keep users on their sites, some publishers have hijacked the browser’s back button by providing an article feed that directs users to more publisher content, including sponsored content and ads. In contrast, they allow you to return to the websites from which you visited them. Disabling or hijacking the back button is a tricky