I am pleased to announce that I am opening positions to advise new clients. Let me share with you how I completely revamped my SEO strategy after learning as much as I could over the last two years about the AI systems that drive today’s search rankings. When the helpful content system launched in 2022, […]
I’m accepting new customers! Here is my strategy for SEO in 2024. Read More »
Update: May 21, 2024 – My post is AGAIN in the AI overview, even if Nosnippet is used. I provided Further information can be found below above, including a screenshot. Update: May 22, 2024 – John Mueller from Google replied to me after checking with the team working on AI overviews. The link card should
This is my second post in a series about the March 2024 major core update. Again, this was a huge update with a lot of moving parts, so I wanted to cover several interesting things rather than just write one post. In this post I will cover a very interesting case study that highlights the
A story of four shocks, reversals and a great example of balancing systems Read More »
The August core update is here! Google’s documentation too Core updates has changed significantly. Let’s look at what has changed. Here is the one archived version of the previous document. The purpose of this update is to show more content that people actually find useful Googles Core update announcement says they improve results by “You’ll
August 2024 Core Update: Here’s what’s changed in Google’s core update documentation. Read More »
Several website owners have recently contacted me about a scary spike in indexing, which then drops back to normal levels. This shows up in the coverage reports in Google Search Console and the site owners thought it might be a sign that something terrible was happening from an SEO perspective. For example, Google is suddenly
In 2017, Google announced the Ad Experience Report in Search Console. I remember the announcement like it was yesterday. The overall idea was brilliant. Provide a series of reports that inform website owners when their advertising situation has resulted in a poor user experience. And they also announced that if a site failed a review,
who is @iruletheworldmo? This mysterious report about X has been all I can think about for days. I was cheated. He used me to further his agenda. And I’m grateful for that. There was a good reason for all of this. Very good reason. We’re really not prepared for what’s coming. (Added August 17th. It
How the 🍓🍓🍓 account @iruletheworldmo manipulated us. And why it had to happen. Read More »
Google recently announced this expanded translated results Switched to additional languages in the search results, which was great to see. Also, it’s important to understand that the data is available in Google Search Console performance reports (and with some additional benefits, available via the API). I will explain more about this soon. But as I’ve
Google started enforcing it Abuse of website reputation Spam policy on May 7, 2024, after the policy was announced two months earlier (when the March 2024 core update was rolled out). At this point, we did not know whether enforcement would occur through manual action, an algorithm update, or a combination of both. Back then
Twiddlers are C++ code objects used in Google’s ranking algorithms that help Google reorder search results. They are used in a Google system called Superroot, Google’s ranking framework. I came across this Google Doc about Twiddlers from 2017 while reading Mario Fischer’s excellent breakdown of what we can learn about how the ranking works based