SEO

Based on what I see with sites heavily impacted by HCU and what Google explained in its April documentation update, the combination of unhelpful content and poor UX can be an extremely problematic combination for site owners. Update: 10/2/23:Included in delivery a section via Google’s latest blog post on web.dev about how to serve ads […]

The last two months in Google Land have been one of the most volatile times in the search industry that I can remember. Google has published it Extensive core update in Augustthen a powerful, helpful content update in September, then this Extensive core update in Octoberand also jammed in one Spam update which overlapped with

Including tips and recommendations to help website owners navigate the AI-UGC triple (detection, volume and speed of low-quality AI user-generated content).) The term “low-quality user-generated AI content” is a chatty term, but it is an important issue for website owners who allow UGC to be published on their websites. And I’ve encountered several difficult situations

Google introduced this November 2023 review update on November 8, 2023 and announced that it will move to a more continuous rollout (so the November update will likely be the last review update announced). Unless significant changes are made to the system (e.g. expansion to additional languages ​​or other major changes). As a quick update:

Well, this has been an interesting week. Rand Fishkin published a fascinating article about a number of documents that was shared with him. These documents contain documentation for API calls to Google’s Cloud Content Warehouse. There is speculation, with good reason, that this documentary can help us learn a lot about Google’s search systems. Here

As I have helped companies that were heavily impacted by the Fall of Insane Algorithm Updates in 2023, I once again heard from several website owners who were at their peak traffic levels just before the disaster. I’ll share more about this soon, but it’s something I’ve seen for a long time. And now that

For some reason, I’ve recently noticed an increase in the number of website owners contacting me because search snippets are popping up that they’re not happy with. For example, Google selects text for a search snippet that it simply doesn’t want to appear in search results. The site owners didn’t know if they had any

This is part 2 of a series of posts I’m writing to learn more about what we can learn from the information in the recently discovered information Google documentation on API references. We started this yesterday Learn more about the files that was found possibly Discuss important factors in Google’s ranking systems. We learned that

There is nothing more frustrating than coming across articles that contain YouTube videos that have been removed for some reason. This is extremely frustrating for users and can be easy for website owners to miss (especially for large websites). And from an SEO perspective, fixing unavailable videos can avoid UX barriers and unhappy users. So

Google published Notes as an experiment on November 15, 2023, which is essentially a global commenting system that can appear in search results, in Discover, and now while browsing a webpage via “SGE while browsing.” It allows anyone participating in the experiment to post a note for a specific URL and read notes from other