SEO

New in the QRG – filling content, scaled content abuse and AI generated content

New in the QRG – filling content, scaled content abuse and AI generated content

I finally dug into the January 2025 Update of the Rater guidelines And there are many changes! ((Here is the previous version If you want to compare.) Why do we take care of the QRG? While quality applicants have no direct influence on their ranking lists, their ratings help Google, determine whether the changes they […]

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The twin that has not turned

The twin that has not turned

Yes, you read that properly. There is currently a gap in Google in Google, in which websites removed with manual actions or downgraded from the 10 blue links, but can continue to rank in AI overviews. And in a strange turn that creates a unique opportunity to better understand clicks and click the rate for

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You can ask Chatgpt why it didn’t recommend it. (Will the scheme help?)

You can ask Chatgpt why it didn’t recommend it. (Will the scheme help?)

For my monthly customers, I regularly had discussions with Chatgpt and Gemini to find out if the tools recommend. For a customer, Chatgpt referred to competitors, but not on them. That was interesting. “The algorithm prioritizes widely recognized sources ((Sounds to Eeat for me!), Current updatesOr content that matches search formulation. “ Next, of course,

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Mark Zuckerberg talks classifiers, trust, and algorithmic collateral damage (and it relates to Google algorithm updates)

Mark Zuckerberg talks classifiers, trust, and algorithmic collateral damage (and it relates to Google algorithm updates)

A recent appearance by Mark Zuckerberg on the Joe Rogan podcast provides a great explanation of how classifiers, confidence levels, and precision work with machine learning algorithms. He also explained how adjusting trust can impact the amount of collateral damage caused when updates are rolled out. And if you replace “social” with “search,” Zuckerberg could

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