SEO

Yoast’s January 2026 SEO Update is part of our monthly webinar series covering the latest developments in search and AI. In each session, we review the most important news stories from the last month and examine what they mean for your search strategy. Hosted by Carolyn Shelby and Alex Moss, this month’s update looks at […]

Let’s see if I can convince you! I shared some of it in this video and summarized my thoughts in the article below. Also, this is the second blog post I’ve written on this topic in the last week. You can find much more information about user data and how Google uses it in my

I found some interesting things from the latest document in the trial between DOJ and Google. Google has appealed the ruling, which says the company must share confidential information with competitors. Key Takeaways: Google was ordered to share information with competitors to avoid becoming an illegal monopolist. Google doesn’t want to reveal its extensive user

Key insights Choosing an SEO plugin like Yoast SEO will impact your online presence and future growth. Yoast offers reliability unlike newer competitors with over 15 years of experience and millions of active installs. Innovations like AI integration and a unified schema diagram set Yoast apart from other plugins. Yoast offers comprehensive support, training, and

With Yoast AI Brand Insights, you can now track how your brand appears in Google’s Gemini. You can see your Gemini data along with ChatGPT and Perplexity in one dashboard. With a single analysis, the Yoast SEO AI+ plan allows you to see how different AI platforms describe your brand. You’ll see what sources they

If we look at SEO in 2026 as one takeaway, it is that visibility is no longer just about ranking pages, but about being understood by increasingly selective AI-driven systems. In 2025, SEO has proven that it is not going away but is evolving as search engines rely more on structure, authority and trust to

This first release of 2026 brings Site Kit by Google insights to your Yoast SEO dashboard. Following the phased rollout of the integration throughout 2025, we are pleased to announce that the rollout is now complete and available to all Yoast customers using WordPress. What you can see in your Yoast SEO dashboard You can

Writing strong page titles is one of the easiest and most effective SEO optimizations you can do. The title tag is often the first thing users see in search results, and it helps search engines understand the content of your page. In this article, you’ll learn what SEO page titles are, why they’re important, and

SEO hasn’t stood still in 2025. It hasn’t reinvented itself either. It has been made clear what really matters. If you’ve been following The SEO Update by Yoast monthly webinars this year, you’ll see the pattern. Throughout 2025, our Chief SEOs Carolyn Shelby and Alex Moss explained not only what was changing, but why it

Have you ever clicked on a link and received a “page not found” error message? Redirects prevent this. They automatically direct visitors and search engines to the correct page. Redirects are crucial for both SEO and user experience. For SEO, they maintain link equity and ensure your rankings stay intact. Additionally, it improves the user