SEO

SEO never stands still, and neither do we here at Yoast. In our November 2025 Yoast SEO Update, our top SEOs, Carolyn Shelby and Alex Moss, broke down the latest changes in search, structured data, and AI. Whether you run an e-commerce store, manage a content-rich website, or just keep up with Google’s ever-changing rules, […]

Imagine telling that to someone www.mysite.com/blog/myarticle And www.mysite.com/myarticle are actually the same page. To you they are the same, but to Google even a small difference in the URL makes them separate pages. This is where the canonical tag comes into play. In this guide, we’ll explain what a canonical URL is, how URL canonicalization

Did you know that even a delay in page loading speed of up to one second 11% fewer page views? That’s right, you may have the best content strategy and a solid plan to drive traffic, but visitors won’t stay for long if your website lags behind. Page speed is one of the most important

If you’ve been working on your website for a few years, there’s a good chance your site has become a huge collection of posts and pages. As you write a post, you may realize that you have already written a similar article (maybe even twice), or you may feel like you have written something similar

Black Friday is still three weeks away, so it’s time to make the final adjustments. Here’s what to focus on now, based on two Yoast Black Friday coffee conversations with our own lead SEOs, Carolyn Shelby and Alex Moss. Alex explains: “Black Friday is no longer a day, but a season. Now, if you’re not

Structured data helps search engines, large language models (LLMs), AI assistants, and other tools understand your website. Make your content clearer and easier to use across platforms with Schema.org and JSON-LD. This guide explains what structured data is, why it’s important today, and how to set it up properly. Key insights Structured data helps search

The message from this month’s SEO update is clear: AI and data accuracy are changing the way we plan, optimize and measure SEO. This isn’t just a list of updates, but a signal to rethink impressions, content creation, and tools to stay effective. Yoast Senior Marketing Manager Chris Scott moderated the session. Alex Moss and

Anchor text, also called link text, is the visible, clickable text of a hyperlink. It usually appears in a different color and is often underlined. Good anchor text tells readers what to expect when they click and provides search engines with valuable context about the linked page. The right anchor text helps users navigate your

In the past, most readers of my content didn’t have to worry about spam updates. However, I think many of you were actually affected by the August 26, 2025 spam update. Recently appointed VP, Head of Search Liz Reid’s interview with WSJshe said Google had have expanded their definition of spam: “We’ve expanded beyond that

Your content is 15 seconds. That’s it. In these precious moments, your reader’s brain makes a crucial decision: scan or cancel. The statistics are sobering. Users read only 20-28% of website content and spend an average of 15 seconds on a page before deciding whether to stay or leave. Yet many content creators still write