Modern SEO is all about data. Ranking lists can change overnight, user behavior and search engines are increasingly using AI to supply the search results with electricity. In order to be able to answer, your decisions should be dictated by real, measurable knowledge. This article offers a practical way to transform SEO data into implementable […]
a data-controlled SEO strategy • Yoast Read More »
I have found a trend on a number of websites where the prevalence of the nippets presented falls over time, while AI overviews replace it. And this can obviously lead to a decline in traffic, since the click rate from AI overview is naturally lower and sometimes much lower. I haven’t seen this for every
If you want to understand how Google tears content for relevance and helpfulness, especially according to current updates such as the core update in March 2024, the most important signals from Google are broken down in this article: meaning, relevance, quality, usability and context. To improve your SEO Focus on creating original, high -quality content
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SEO is largely about bringing the right content in front of the right audience. If you do that for a while, it will be a time when you want to scale content production. If you scale the creation of content, you want to create more content to achieve new goals. This is a good idea,
Scale the creation of content without lowering the quality (with template) • Yoast Read More »
A SEO test is a health examination of your website. It enables you to know what works and what does not, and enables you to make improvements on the basis of what you find. This can lead to an improved performance – both on the search results pages and in the way in which visitors
How to carry out an SEO audit (with checklist) • Yoast Read More »
Four methods and only two are correct. In this article I will be the various options, as I have seen that site owners have tried to block content that against the guidelines for the reputations abuse of site reputation against the guidelines of site (including the actual examples of functionality these methods) or not). Last
Every company needs an online presence. The establishment of a business website could be one of its most important decisions. But after this decision there is another question: Which platform should you build on your company page? This depends on the type of website you need, your resources and your expertise. Define the purpose of
Select the right platform for your business website • Yoast Read More »
I finally dug into the January 2025 Update of the Rater guidelines And there are many changes! ((Here is the previous version If you want to compare.) Why do we take care of the QRG? While quality applicants have no direct influence on their ranking lists, their ratings help Google, determine whether the changes they
New in the QRG – filling content, scaled content abuse and AI generated content Read More »
Google Last result Turned everything around Ai. AI overviews are popular (I mean unless you are a SEO). We will see that they appear for further questions. Project Mariner and Project Astra will change our interaction with computers. And the search will change significantly next year. AI overviews – more comes AI overviews drive the
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SEO and PPC are two of the most important strategies to increase the visibility of your website. While both want to put on more traffic, they work differently. They also serve different purposes. Here we discuss SEO vs. Pay-per-click advertising and how to select the best option for you. Understand SEO and PPC As we
Which should you choose? • Yoast Read More »