Twiddlers are C++ code objects used in Google’s ranking algorithms that help Google reorder search results. They are used in a Google system called Superroot, Google’s ranking framework. I came across this Google Doc about Twiddlers from 2017 while reading Mario Fischer’s excellent breakdown of what we can learn about how the ranking works based […]
In May 2023, Google wrote a blog post explaining that it planned to update its systems Surface “hidden treasures”or content written from a “personal or professional perspective.” We were eagerly awaiting this update when the “case of crazy updates” hit, including three core updates, a major helpful content update, a spam update, and a reviews
Google has updated its documentation on its Spam guidelines. This latest spam policy update includes several changes that I thought were interesting enough to write about. 1. Search manipulation = spam Google added this at the beginning of their document: It’s no surprise that content designed to deceive users is spam, but this “or manipulating
To keep users on their sites, some publishers have hijacked the browser’s back button by providing an article feed that directs users to more publisher content, including sponsored content and ads. In contrast, they allow you to return to the websites from which you visited them. Disabling or hijacking the back button is a tricky