SEO

You can sell your products online on many marketplaces and all of these platforms benefit from SEO. From improving your photos to writing better product descriptions, on-page SEO is key if you want your product listings to rank in search. What is Marketplace SEO? Marketplace SEO is about making a platform with many sellers – […]

A recent appearance by Mark Zuckerberg on the Joe Rogan podcast provides a great explanation of how classifiers, confidence levels, and precision work with machine learning algorithms. He also explained how adjusting trust can impact the amount of collateral damage caused when updates are rolled out. And if you replace “social” with “search,” Zuckerberg could

With EEAT, Google uses all the signals at its disposal to determine whether you are known as a contact point for your topics. In this post, we’ll look at using LLMs to learn more about your EEAT and, better yet, get inspiration on how to improve it. When it comes to being recommended by AI

The end of 2024 was a crazy time SEO-wise, as Google released several major updates at the end of the year (and throughout the holiday shopping season). First we had this November 2024 core updatewhich took over three weeks to complete. Then we had a week off beforehand December 2024 core update rolled out, which

The December core update was a quick update and ran from December 12th to 18th, 2024. Google then released a surprise spam update just days after the core update was completed. It ran from December 19th to 26th. There are many Comments to Barry Schwartz’s article about the spam update, where site owners report significant

It’s the festive season! Or it’s close to Valentine’s Day, or the start of summer, or… you get the point. People love to celebrate, which is why seasonal content is particularly popular during this time. So should you make an effort to create content for the holidays? We think so! But you should be smart

The new Yoast SEO Dashboard lets you see how your website is performing at a glance. Instead of searching through pages, you can find all the important metrics in one place. It’s easy to see which posts need attention, where you can improve, and what you need to address first, so you can spend more

When I help a new customer, it’s always interesting to get a first impression. For example, manually checking the site, scanning the GSC reports, checking third-party visibility tools, triggering an initial crawl of the site, etc. And with large and complex sites, you just never know what you’re going to find. Two recent audits revealed

SEO has changed significantly over the last decade, largely because Google has continually updated its algorithms to improve search results. The goal of these updates is to better understand user intent, reward high-quality content, and discourage manipulative practices. From fundamental changes like Panda and Penguin to more recent updates like the November and December 2024

We are quickly seeing the Googleization of ChatGPT and the ChatGPTization of Google Search. It’s certainly a fascinating time to be exploring. I cover several new ChatGPT search features announced as part of OpenAI’s Ship-mas. On the eighth day of the ship, OpenAI announced some exciting news about its ChatGPT search product. And it is