Plan your first content of the content step by step

A content funnel -udit may sound overwhelming at first, especially if you have never done one. But here is the good news: it doesn’t have to be.

Imagine this as a health check for your company. Just like a routine check shows what works and what needs attention, a funnel check shows the strengths and gaps in its content, so that you can optimize for better results.

When it is divided into clear steps, it becomes an easy way to see how their content leads to people, from the first discovery to loyal customers. With this insight you know exactly where you have to refine, double or try something new.

Regardless of whether you can drive more traffic, increase conversions or clean up outdated content, this process offers you a roadmap to build a stronger and more efficient strategy. In the next steps, go through a simple framework to identify the purpose of your funnel, to update what is outdated and pursue the results so that your content works more and more harder and not more difficult.

Step 1: Understand the purpose of your funnel

Before you immerse yourself in analytics or spreadsheets, it is important to define the goal of your funnel. Is it designed so that it creates leads? Promote product sales? Build brand awareness? If you know the purpose of the funnel, you can evaluate content based on the real goals.

A content funnel usually contains three phases:

• Top of funnel (tofu): Here the content focuses on the discovery. Blogs, social media contributions, videos and infographics that answer questions or convey general knowledge. They attract new visitors who may not yet know their brand.
• Middle of the funnel (Mofu): This phase promotes the relationship. Think of educational content such as webinars, incoming guides, case studies or email sequences. It helps potential customers to see their specialist knowledge and why they are the right choice.
• Reason of the funnel (Bofu): Now it’s time to convert. Here, content for decision -making shines on: product pages, testimonials, comparison contributions and prices.

Step 2: existing content

Next, take all of your content. This is not just about blog posts, but about videos, podcasts, content on social media, target pages, e -mails and downloadable resources.

Create a table or use a tool such as the term or air and record the following data:

• Content title
• URL or place
• Format (blog, video, instructions, etc.)
• Funnel
• Target group or persona
• Publish the date and last update

Step 3: Measure performance metrics

Step 3: Measure performance metrics

With its content, it is time to analyze performance. This step turns data in the direction.

Key key indicators to follow:

• Side views: Measure range.
• Transport sources: See where visitors come from (search, social, direct, recommendations).
• Break rate: Check whether users stay or go quickly.
• Time on page: Shows commitment.
• Conversion rate: Follow opt-ins, downloads, purchases or other actions.
• SEO metrics: Keyword rankings, backlinks, impressions.

Tools such as Google Analytics, Search Console and your E -Mail marketing platform offer most of this data. Add everything to your table (or tracking tool) so that you can easily recognize the patterns.

Step 4: Identify gaps and vulnerabilities

Now rate what the data show:

• TOFU: Does it bring in enough new traffic?
• MOFU: Does it build trust and educate?
• Bofu: Is it convincing and action -driven?

Audencies: Are any groups under -supplied?

Look for holes on the trip – for example, if users end up in a blog post (Tofu), but can still go next anywhere, this can point to common content errors that have to be repaired.

Step 5: Update or remove the content of the sub -performance

Now that you have identified what works and what doesn’t, make smart decisions about what to do with every piece:

• Hold: High -performance and evergreen content should be maintained regularly.
• Update: Riding older parts with fresh data, modern examples, improved images or stronger CTAs.
• Remove or redirect: Eliminate outdated, double or inferior content. Use 301 discharges to lead users to newer resources.

Step 6: Gear on the buyer’s journey

Make sure that every content supports the customer’s journey:

• Consciousness level: Do you raise a pain point or solve?
• Route level: Do you help you compare options or understand your value?
• Decision level: Do you adopt objections and encouraging measures?

Make sure that your calls to the user’s intent in this phase match, regardless of whether it is a blog registration, an email sequence or even with a chatt, to generate content ideas for the promotion of campaigns.

A gentle CTA “Read More” works for Tofu, while a direct “Get a quote” fits for Bofu.

Step 7: Plan your content improvements

Based on your audit, create a prioritized improvement plan:

• Which new content needs to be created?
• Which parts should be optimized or expanded?
• Where have to be added to stronger CTAs?
• Can graphics, infographics or videos improve understanding?

Step 8: track and repeat

A content audit is not a one-and-done event. Set up a recurring schedule (quarterly is ideal) to keep your funnel fresh and effective.

Each examination cycle will help you:

• Pursue improvements
• Test new formats and strategies
• Refine your news
• Adapt to algorithm or public changes

Final thoughts on your first content test examination

A content funnel audit may initially feel overwhelming, but with a clear roadmap it becomes a simple but powerful tool to optimize your content strategy.

It’s not just about cleaning up old contributions, but also about sharpening your message, better serving your audience and transforming your content into a strategic business interest.

Stay consistent, concentrate on the value and let your content to be lifted with a heavy lifting.

Frequently asked questions