How to use AI to operate your content strategy

When I switched the career from the classroom teacher to content author and editor, I said little that the AI ​​revolution that would just take place. In just two years, 74% of the marketers are now using AI in their roles.

While many questions about AI still remain unanswered, I found that content intelligence can be a player for content marketers.

Imagine taking your content strategy by knowing where your target group is, what you want, how you can reach you and receive real-time performance data.

This can do a content information tool for you. Read on to find out what content intelligence is, why it is useful and how it can increase your marketing strategy.

Table of contents

What is content intelligence?

Content Intelligence is the process of using software that combines machine learning and AI in order to carry out market research on the effectiveness of certain types of content. This helps marketers create a high -quality content strategy that they know that they will work.

I like to consider it a GPS that leads it to a high -quality content strategy that drives leads, conversions and income.

You do not have to guess what your audience is interested in because the data show you what does well on the basis of market and competitor analyzes.

Why is content intelligence important?

Since many marketers use content to connect and raise their audience, an exact content strategy is a must. Relevant Contents At the right moment in the right format, the key is to achieve your target group.

Here content intelligence comes into play.

Every content is an opportunity to attract, engage and inspire your customers. Content Intelligence helps you to achieve all of this more effective.

While Content Intelligence tools can carry out some of the content for you, I have found that what these tools really emphasize is the content strategy. They carry out tasks such as market and competitive analysis, content optimization and performance tracking so that you can create an effective strategy based on real data.

Take it out James HackingFounder of Socially powerful“These tools not only measure performance. You inform your strategy by highlighting trends, preferences and behaviors. The real advantage is that you can create confidence if you know that your content matches what your audience wants, not just what you believe that you want. “I couldn’t agree.

Advantages of Tools for Content Intelligence

In Content Intelligence Tools you can create better marketing assets for your target group, ultimately generate more leads, increase the commitment and lead to higher ROI and sales. Belo, I share some advantages that you can expect.

Save time with automation.

As with many AI solutions, Content Intelligence can save you time by automating tasks and accelerating the content -making process. In fact, report marketer report Save over three hours with every content that you create with AI.

Elisa MontanariHead of organic growth WrikeI explained: “Content information offers a more scalable system to develop new ideas, analyze content and perform all kinds of other functions to save marketing teams time.”

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Automation does not mean depending on AI too create Your content or to replace your human marketers can help absolutely with the ideas, to create outline, to edit videos and to distribute content. The more you can automate manual tasks, the more time you give your marketers for the actual creation of content.

“Every repetitive, time -consuming process can be automated, such as: Optiimus.

Create a data -controlled strategy.

AI is champion when collecting and analyzing data. A good Incontent Intelligence Tool will go one step further and give you implementable knowledge to design and implement an effective content strategy.

There can be insights:

• Market and industry trends.
• Keywords and topics that you have to concentrate on.
• Inlaid types and formats for use.
• Which platforms to publish.
• How and what their competitors do.
• Brand feeling and perception.
• Demography and sources of the audience.

“A great advantage is that it increases the overall quality of your creation. This means that the knowledge you provide in your content Ron Evan del RosarioDigital Marketing Manager at Thrive Digital Marketing Agency.

Del Rosario notes that they can lead them to what they should write about, “including perfect keywords, topics and formats, so that their content is not only synchronous, but is also interesting for readers”.

Improvement of the audience reach and commitment.

With a data-controlled strategy, you improve your reach and your engagement-das ultimate goal of content marketing.

Content Intelligence can identify the topics that your audience is looking for and what kind of content you prefer. By producing more relevant content, you can increase your reach and your commitment of the audience.

In his nine -year experience with digital marketing, del Rosario found that one of the best things about content intelligence is to get to know their audience on a lower level.

“You discover some valuable insights into your preferences, dislikes and habits – and as a result you can create content that these are directed to them. The commitment increases in turn and they put on deeper relationships, ”says del Rosario.

In addition, many tools can segment their audience based on specific actions, interests, behaviors or engagements and make relevant content available in good time.

I found Ashot NanayanHead of Marketing and founder at DWIExplanation helpful.

“With these tools, marketing experts can find content gaps, optimize for highly converting keywords and trends predictive alles in relation to the improvement of the range and engagement. They offer detailed analyzes on search volume, competition and related topics that enable more targeted and personalized creation of content, ”he says.

Drift Kings Media research showed that marketing experts Ki helps:

• Improve the quality of the content you have created (85%).
• Create content more efficiently (84%).
• Make significantly more content (82%).
• Create more personalized content (77%).

Increase your Marketing Roi.

When it comes to your end, Content Intelligence is worth the investment that is due to its high ROI potential. Accordingly ForbesCompanies that apply data -controlled marketing strategies are six times more common in profitability in the year.

“In my experience, content intelligence tools lead to faster content production cycles and higher ROI by helping the teams to concentrate on what is really resonance with their target group and will match the best practice of the SEO,” says Nanayan .

You will not only spend your money on the right content, but that content also better cut off and increase your total sales and sales.

Start with the free marketing content planning kit from HubSpot.

Functions that you should search for in content intelligence software

Before I start in certain incful intelligence tools, I would like to highlight some functions that you should look for. I spoke to marketers who are already using content intelligence so that they can benefit from their experience first -hand.

Competitive analysis

This is a must.

In my interviews with experts, they all emphasized the importance of a tool with which the strategy and content of their competitors can be analyzed to see what the performance is and to identify the content they can fill. This data helps you to create your own strategy – and your competitors record one leg.

“By analyzing the gaps of competitors, these tools also discover hidden opportunities to keep marketers up to date” David LiOwner of Mountain view.

Predictive analytics

Another feature -feature marketer mentioned the predictive analytics. The use of historical data from your competitors and your own content – combined with current trends – can predict how well your content works.

In this way, you can make adjustments in advance or decide how many resources invest in a specific piece.

“For our team, a function that we found extremely helpful are predictive metrics that give us the opportunity to predict how content could rank before its publication. We were able to prioritize topics that probably have the biggest effects and increase the commitment rates on new pages by 21.4%, ”says Frank SondorsFounder of Salesforge.

In addition, the Predictive trend is invaluable to help them be ahead of the curve.

“Search for Predictive Analytics tools that predict future trends Josh Neumanan e -Commerce marketing specialist and the founder of Chummy t -shirts. “The predictive functions of our tool prioritize high-growing products in our design roadmap. Our vision has held the competitor ahead and fulfilled customer needs. “

Performance analysis

As soon as your content has been published, Content Intelligence can track how it is carried out in real time. In this way you can adapt your campaign while it is live, possibly increase your advertising expenses, promote it on various platforms or further optimize the content that remain.

Ashot Nanayan agrees: “It is very important to monitor the performance of content. This offers a continuous evaluation of how your own content goes out as soon as it is published, and enables changes in the strategy in almost real time. “

David Li agrees Mood analysis is “… of crucial importance for the creation of accessible content oriented by audience.” It is a powerful way to help you understand how people feel about their brand and content.

Optimization functions

In addition to the analyzes that I have just highlighted, a content information tool should help you optimize your content. This can take a variety of shapes, but I think it is important that the tool you have chosen offers an insight into your content strategy.

Olivia Thomson, Senior Marketing Director at the Chamber of Commercedescribes this function “intelligent suggestions”. The tool should support you in choosing the most effective topics, keywords or even the selection of the most effective topics by analyzing what people are actively looking for. “

Some optimization functions you should look for:

• Keyword analysis. Find keywords (and secondary keywords) for the goal.
• EEAT optimization. Make your letter from Google-friendly by fulfilling its standards for experience, specialist knowledge, authority and trustworthiness.
• Content gaps. Identify gaps in your and the content of your competitors to meet these requirements.
• On-page-Seo. Get tips on how to optimize your H2S, Meta Days and Alt Text to improve your SERP position.
• Trends. Discover market and industry trends to use them.
• Topic recommendations. Discover topics that your target group is looking for to produce relevant content.
• Format recommendations. Get suggestions about which media type is most effective, its ideal length and the corresponding style.

“In my opinion, tools with keyword functionality that indicate search intent and user behavior are invaluable. This is very important because the design of the content fulfills exactly what the audience is looking for, ”says Nanayan.

User -friendly interface

This function is not exclusively for content intelligence tools, but I always think that it is helpful to find software with a user-friendly interface to facilitate your team. If it costs more work to use a tool than the benefits granted by it, your team does not try to use it.

Several experts have highlighted this aspect and found that they should pay special attention in the way the tool indicates. You want something that is easy to understand and take measures.

So make sure you introduce all the tools before signing the dotted line.

Integration skills

Check whether it is integrated in your current Tech stack as with all new software. Tools that play well with each other make it easier to use and benefit from it. Take a look at whether the Incontent Intelligence Tools are associated with their CMS, CRM, social media and/or analytics tools.

Content Intelligence Tools

While it is possible to carry out content intelligence yourself, software can automate the process and quickly generate results. I will share some high -quality tools that you can use for your marketing.

1. Drift Kings Media Breeze

Best for: Create optimized content.

Start with the AI ​​Content Agent from Drift Kings Media.

Breeze is a powerful AI tool that accompanies you through all offers from Drift Kings Media.

Breeze Content Agent was specially created for content marketing. It automates the content -of -course process using the GPT model from Open AI to generate blog ideas, outlines and paragraphs. The content agent leads you through the workflow to support your content -making process (but not to adopt).

I tested this tool to determine whether it can create a structure for a blog post about the best SEO tools on the market. Breeze created a robust skeleton that saved me time for research. Breeze can also help with writing routine copies. I like how it could design e -mails and marketing emails and target pages. With this letter out of the way, I could concentrate more on creative tasks.

Breeze Intelligence can also help Corge the data In your CRM, through the incoming inbound leads that visit your website, automate the evaluation of lead and send personalized e -mail campaigns to the promotion of leads.

Key features

• Content ideas.
• Generization of content.
• SEO optimization.
• Data enrichment.
• Automated broadcast.
• Buyer intentions identification.

What I like: Breeze Ai was woven in Drift Kings Medias Content marketing software To improve your experience, save time and provide data -controlled knowledge.

2. Buzzsumo

Best for: Competition analysis.

Buzzsumo uses a research and discovery strategy to gain insights into the content created by their market and industry competitors to understand what works best with their audience.

The tool analyzes a variety of social media feeds and web content to offer you viral trends to use business-related content that you should consider and aim to create keywords.

I have registered for the free test version of Buzzsumo to try out the product and tested the content analyzer for the topic of this article “Content Intelligence”. The analysis for the term showed me exactly how many articles analyzed the tool (1,114) and the number of engagements that the received content (15.245).

I also saw which domains had the greatest authority on the topic. Harvard Business Review has cited the list. Under the table I could see which articles had the most engagement. I found all this information helpful when I decided whether the topic was worth covering (and obviously it was).

Key features

• Content Idea Generator.
• Current content research on topics, keywords and formats.
• Competition benchmarking.
• Influencer matchmaker.
• Monitoring of brand expectations & mood, topics, products and competitors.

Pro tip: Use this tool Extended search functions To get the best of your popular content analyzer.

3. Curata

Best for: Curate content to connect with your audience.

With a slightly different spin for content marketing, Curata focuses more on the curation and advertising for the content and not on the creation. I saw the company’s 20-minute demo to get more information (bonus, you have the time back so you can see your favorite streaming show!).

With Curata, users can connect a keyword. So if I carry out a content aggregator via content management system news, my keyword may be CMS. Curata then searches the web every 15 minutes to show what the most relevant content is in your area.

You can then approve or exclude the displayed content. Curatas self -learning engine NLP uses this data to find out what is relevant for your niche. You can publish relevant articles on your website again if you are a content aggregator or can draw this information into an internal newsletter.

Here is my ideal scenario with curata. I would like to inform a team of content marketers about what our competitors are doing. I have summarized the posts of a newsletter and my team analyzed what we see so that we know what we have to cover to keep step.

Key features

• Self -learning engine to discover content.
• Discover content that is shared on social media.
• Browser plugin to curate the content on the way.
• Automatically filters content that are outdated or repeated.

Pro tip: Try the Curata Content Curation Software to find and share content that is relevant for your target group.

4. Colored pencil

Best for: Intelligence and analysis of competitors.

Keeping up with their competitors is a lot of work. The Crayon software offers competitive intelligence To help you keep an overview of what these companies are doing. This is how it works: You can tell the platform who your competitors are. Then you will see that Crayon’s AI is relevant for you.

For example, I might want to see what Salesforce is doing. Crayon would draw my attention to every Salesforce messages that my team should know. Even better, I don’t have to read the entire post. I can simply click on a “Add Takaway” button to get the summary.

You will understand what works for your competitors, from social channels to checking websites and discover important messaging that provide the best performance that you can adapt to your content strategy.

Key features

• Records and reports every step your competitors take.
• Emphasize suggestions for measures that you should take to remain competitive.
• Created and embedded “fighting cards” in your CRM or sales tools.
• Pursues competitive profit rates.

Pro tip: Content Intelligence can also be a helpful tool for Competitive analysis.

5. Optimized

Best for: Content ideas and generation.

Optimizely is an all-in-one platform for teams who want to create a user-friendly web experience. With Optimizely you can test websites and see what swings the most with your team and audience.

That comes with Content marketing Functions that include the planning, creation and publication of content. The performance will then follow and provide you with the data. It is AI can help with the campaign idea, generation of content, the segmentation of the audience, task automation and analysis.

When examining this tool, I noticed that Optimizely is perfect for building a complete digital experience. If your company is already carrying out digital experiments or using optimally for the website, I recommend using this tool in your workflow.

If you are not working on a wider digital experience, Optimizely may be too robust for your needs.

Key features

• Optimized content planning, creation and publication.
• Robust performance analysis.
• Roi and efficiency data.

What I like: In addition to the other functions, Optimizely CMP identifies the best channels for your content and helps you to find the best influencers for your brand.

6. Ahrefs

Best for: Optimize your content.

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Looking for help with optimization? Ahrefs can be the solution for you. Ahrefs Ai can automate your keyword research, content optimization and technical SEO processes. It improves its content by identifying keywords, analyzing search intent and evaluating your content. It can also identify content gaps and topics with little competition to increase their authority in their niche.

I used Ahrefs to research blog posts like this. I find it helpful to know who I will fight for traffic. If you work with content, an all-in-one research platform can be incredibly helpful.

Key features

• SEO Dashboard shows metrics such as health score, domain assessment, reference to domains & backlinks as well as organic traffic and keywords.
• Explore your competitors’ websites to discover your organic and paid traffic, backlinks, domain evaluation and website structure.
• Scan your website and test for strengths, weaknesses and opportunities.
• Content Explorer to identify keywords and topics.

What I like: Ahrefs’ Content helper makes content research and creation uncomplicated and effective.

7. Semrush

Best for: Support with every step of the content marketing trip.

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Semrush holds your hand from the beginning to the end of the content of the content. With his Market Explorer you can see how to stack against the competition. You can then generate relevant content ideas and keywords to the goal.

If you want help to write, you also cover Semrush there. The SEO writing bassist leads you through the writing process with keyword suggestions, length recommendations and an intelligent editor to make your writing brimger.

Kaitlin Milliken, senior program manager at Drift Kings Media, had great things to say about the platform. “I once helped an emerging news publication to research their niches in the world journalism. Semrush was an essential tool for the team throughout the project, ”she says.

Milliken notes that they used Semrush to determine which topics should target initial articles. She could also see which subjects had Greenspace, where the website won more as a new publication.

“I really liked how intuitively Semrush was as a user. It was a user -friendly tool with so much performance, ”says Milliken.

Key features

• Keyword research.
• The competition analysis offers detailed insights.
• Site -Audit with which you can optimize your website.
• Social Media Manager.
• Marketing tools to plan, create and optimize your content.

Pro tip: After publishing you can use Semrush tools To pursue your position, rank and her Serps.

8. Market muse

Best for: Plan and create content.

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Marketmuse offers all functions that you need for a successful content strategy. It begins with the competition analysis to identify your strengths and content gaps, accompanied by suggestions what you should write to surpass them.

It even drills on the details of how many pictures, H2S and links you should include.

Google is about organizing content in clusters, and Marketmuse can help you identify cluster topics and tubopias so that you can attain your niche authority.

Marketmuse also offers suggestions to optimize your content for SEO and EEAT on the page.

The Drift Kings Media team used Marketmuse to carry out some content experiments. When I received letter from the tool, I found her comprehensive and helpful. I had to add more team and publication-specific instructions, but I found the Markt Muse a strong starting point.

Key features

• Competition analysis.
• Inthalt topics, keywords and structure.
• Intelligent optimization.

What I like: Marketmuse offers a short generator function. I love this because as a content writer I am dependent on letter to know what to treat in my articles. I guess that market muse will help you create strong letters to enable your authors, to produce better content and to cover all bases.

How to select the right content intelligence platform

After treating some top tools in Content Intelligence, the question remains: which is suitable for you? In the following I sketched a process that you can use to evaluate which solution is best suited for your company.

1. Find out what problems you need the platform to solve it.

Which part of your marketing strategy needs help first?

If you are interested in Content Intelligence, there is the possibility that your content will work. To find out whether these tools can help, I recommend define your challenges as detailed as possible.

If you have a hard time, start with a certain problem and work backwards. Follow every step that you have taken to this disappointing result. Then write down your ideas for potential solutions.

“Content Intelligence Tools have many functions to optimize your workflow. It is therefore helpful to identify the main gaps in your process that can be improved with new tools. For example, if you regularly create a lot of content, you save tools that you can use to accelerate or automate your process, ”recommends Sarkis Hakopdjanian.

Remember that content intent tools in content intelligence is more about strategy than creating (there is Tools for this also), so try to identify gaps in your process that AI can solve.

2. Decide which functions your team could use.

As soon as you know the problems you want to solve, it is much easier to identify the functions you need.

I know that it takes time for a company to create a content strategy, carry it out and create processes related to content marketing. So I think that every AI tool for content should easily fit into your current strategy and workflow.

Numerical The marketing manager, Terney Treder, advises: “If you are just starting with a content information tool, it is important to prioritize functions that give you a solid understanding of your content landscape.

When evaluating content intelligence platforms, new users should prioritize tools that offer robust functions for keyword research functions, a comprehensive analysis of the competition and an informative content. “

When narrowing down your intelligence, do not pay too excited or overwhelmed by additional functions that you do not need. Try to concentrate on a primary value to weigh every function.

In priorities, not only focus on how your employees use the product. I suggest asking questions such as:

• How can this tool help our team to fulfill customer expectations?
• Can this tool have an impact on the business goals?
• Are there stakeholder ideas that we can implement with this tool?

If possible, think about how every tool can improve your content marketing.

Selected resource: Drift Kings Medias Ki -Content agent

Take a look at the KI content agent from Drift Kings Media.

3. Find out how any platform deals with data.

Data protection and governance are a growing problem among consumers. Therefore, be sure to find a tool that collects and uses data ethically. During your research, I recommend a careful look at how every platform collects, uses and stores data.

Since the effectiveness of the tool comes from data, it is important that the way in which every platform deals with data deals with its business guidelines and customer expectations.

It is also important to consider what types of data you need to effectively make this resource for your company. What if the necessary data preparation is too much for your team to complete consistently?

Most AI tools use many different sources of information to offer predictions. A break in the data pipeline can distort the data your content intelligence tool uses to offer insights.

4. Align your platform selection to future goals.

However, note that you focus on only one aspect of your content strategy, but remember that you want a tool that can grow with you.

One of the reasons to use machine learning in content is scalability. You may not want to automate processes or create AI content. But you also do not know how content marketing could change in the next three to five years.

According to the latest Drift Kings Media research, 78% of the marketers say that their industry has changed more in the past three years than in the previous 50 years.

If search engines and other digital channels develop, the business content must change in response. This makes future goals an important part of your decision -making process.

For example, many providers who offer content intelligence tools also offer other tools. If you can, research these tools at the same time – this offers you a basis for the future planning of tech stacks.

5. Test the platform.

Finally, make sure that you have all the software you are interested in, demo or test version. You can only learn about an article as much as this or even on the company’s own website. There are a few things to consider if you test AI software.

First of all, make sure that the software meets your expectations. Check whether all the functions you have expected are available and work properly. If you are not sure how you use one of these functions, you can make sure that the documentation or support team can answer your questions quickly.

Then use your workflow to test the new content information tool. Make notes while researching new ingredients, measuring the content or updating your content strategy. I think this can help you find out whether errors or errors are included in the tool.

While no tool is perfect, you would like to make sure that the additional value you get is more than the additional work that you do when something goes wrong.

For example, what if you don’t find valuable resources on the topics that are important for your company? If this tool cannot find the niche content ideas you need, it may not be the right fit.

This blog has highlighted some valuable tools that you can check out, but there are many more that you would like to explore.

Content Intelligence can help you scale your content strategy

During my research, I learned that content intelligence revolutionized content marketing. In order to rely on some figures, the Global Content Intelligence market reached 1.55 billion US dollars in 2023 and, according to the research results, will probably achieve $ 24.02 billion by 2033.

Content Intelligence Tools offer a variety of solutions to improve their content strategy and creation. Concentrate on the areas you want to improve to find the right solution for your marketing team.

The content strategy you have chosen depends on your business requirements, but I think every brand can improve your content, strategy and reputation with content intelligence tools. Select the correct software for you and increase your influence.

Note from the publisher: This post was originally published in October 2021 and updated for completeness.