If you want to rank and redirect organic traffic to your website, you need to understand and implement the two crucial aspects of a successful digital marketing SEO strategy.
Understanding relevance is easy. It simply means knowing what your audience is looking for and providing them with quality and relevant content to consume.
Also read: What different types of content are used in marketing?
But that’s not enough. You can produce the best content in your domain, but still not get the results you want. This is because Google considers a variety of factors when ranking pages in the SERPs (with authority being at the top of the list).
Authority may seem like a subjective term, but Google has one crucial way to measure it: backlinks. By authority we mean how trustworthy the content provider is.
What are backlinks and why are they important?
A backlink (also known as an inbound link) is a link that leads to your website from another website. This link can be placed in text, on an image, or as a separate button. It is considered an inbound link as long as it comes from another source.
There is more than 200 known factors that influence Google rankings. However, backlinks are particularly important because they are a sign of trust that your website receives from others. A backlink is more than just a link. This allows other platforms to communicate to their audience that they are a trusted source, service provider, or manufacturer. Go and check it yourself.
High quality backlinks
While we refer to backlinks as a sign of trust, you should of course also evaluate their credibility. An easy way to assess backlink credibility is to look at the backlinks.
- Nnaturally
- Adecisive
- Uunique
- Relegant
How to get backlinks
Here are some ways to get white backlinks:
Reclaim unlinked mentions
One of the easiest ways to get white hat backlinks is to reclaim credits from uncredited mentions across the internet.
You can do this easily by simply keeping an eye on the sources that mention your brand name in a blog or news feed. You can use a simple tool like Google Alerts to get insights. However, if you want to know how to improve information like your website’s domain authority, you can use tools like Ahrefs And Mention.
Broken link building
Another way to get quality links is to provide an alternative for a broken link. To do this, find a broken link on a website and think about why people mention that content. Create similar content and ask the people using the dead-end links to use your source as a credit instead of the broken link.
This will help both parties, you can get a valuable vote of confidence on SERPs and the other side will get a functional mention to make their content more credible.
Syndication and reuse of content
Search engine optimization is not just about reach, especially if your focus is on linking. You can get quality links by submitting content to places like infographic directories and video sharing sites. However, your content should meet the requirements of the websites and be in the appropriate format.
This is where content reuse comes into play.
You have a great content idea. You put your whole heart and soul into it. So why not convert these into high-quality infographics and video content, submit to a relevant infographic directory and get valuable white hat backlinks?
Use infographics to get links
Infographics are the best visual tool a brand can use to get quality backlinks for their website. However, if you think your brand doesn’t fit well with the image content, here are some alternatives you can use to boost your SERP.
- Diagrams to explain complex processes
- Charts and graphs with original data
- Free photo galleries
- One-page templates
About Reach First
Reach First is your partner in providing effective digital marketing services. We are your one-stop digital marketing agency providing result-oriented web solutions with measurable experience. We believe a user-friendly experience is important, but generating qualified leads and converting them into customers is an essential part of any successful online marketing strategy.
Reach First’s deep technical expertise, great designs, and proven methods help create brand experiences that engage and increase search engine optimization. Contact us for more information.