We live in a rapid digital age in which the technology of every company and every industry drastically redesigned. Regardless of whether you have a large or small company, your first goal should be his first goal to use the best strategies for digital marketing in order to be ahead of competitors.
Now that the year 2018 is coming to an end, 2019 will be new trends for digital marketing that will help companies stay in this rapid digital age. The promotion of 2019 will bring a new landscape for digital marketing that includes content marketing, social media and search engine optimization, but with an improved approach.
No company should make the mistake of ignoring this dramatic shift in the latest digital marketing tools.
This article will help you decide which marketing trends will be most important for you and your company in the coming year. Below you will find the most important trends in the new digital marketing landscape for 2019:
1) Chatbot
Chatbot is one Artificial intelligence -based technologywhich is used for immediate messages to chat with customers or website visitors in real time.
Many business owners have integrated this function into their online business website. These bots are used to attract the attention of the customer, to automate repeating tasks and to do queries around the clock and enable companies to concentrate on other important business tasks.
These chatbots can handle customers in this highly connected digital age and can react quickly, which makes them very useful.
This trend will be even more popular in the coming year. It will penetrate sectors such as healthcare and banking, as it can save a lot of valuable time and negate the costs of setting a personal customer support representative.
2) Artificial intelligence:
Artificial intelligence or AI has become the center of attention for all marketers and business owners in 2018.
AI technology plays an important role in the automation of the business and marketing process for better, faster results and decision -making.
Thanks to this technology, it is not that difficult to operate online and offline companies. A number of marketing companies and business models invest in AI -based technologies to achieve higher results and to improve business efficiency.
The biggest advantage you offer; Consumer behavior and search patterns can be easily analyzed with this technology. Companies use data from their websites and social media platforms to understand user behavior and interaction with their products and services.
This data is then used to mark your products with customers who are already busy with them through their social media channels and ferries.
This trend is at the top this year and will be even more relevant for companies next year.
3) Growth of the video content
According to recent investigations, many companies have reported an increase in their conversion rate using quality video content.
This means that videos play an integral role in conversions. The third big trend that you will see in 2019 is therefore more high -quality video content.
Plan your service or product videos of today and you can expect to see growth in business for 2019. People are now more busy with the video content and spend their time on platforms such as YouTube, Vimeo, Facebook videos, Instagram and other social videos channels.
With high -quality video on your company website and social channels, you can increase your end in 2019.
4) Rising when looking for language
The increasing use of language search in 2018 forces companies to rethink their digital marketing strategies.
You now have to consider the language search in future marketing strategies, since users can now easily get answers to their questions from voice search.
In 2019, this trend will grow continuously and will achieve success to the companies that take this trend quickly and integrate it into their strategy. Over time, the number of mistakes from voice assistants such as Google, Siri and Alexa decrease. Thanks to the development of intelligent AI.
The elements mentioned above should give you a good idea of ​​what you should concentrate on and consider you for your future marketing plans for 2019.