Google is rewarded with high -quality, peopical content that demonstrates EEAT, Regardless of whether AI is usedand emphasizes that quality reviewers punish Low-effort, Unoriginal Content not specifically with AI-generated content. AI can be used as an instrument to increase human creativity and research to create really original and valuable information instead of simply paraphrasing that already exists.
I have worked to use AI to improve the content for a customer and help him build current clusters helpful content. My customer asked me if it was certain to use AI when creating content or whether this would cause a problem with Google search. I thought I would share what I told you in a blog post because it was a question that occurs a lot.
Google takes care of quality, not how the post was written
In A Post the Google Search Central Blog in the Google Search CentralThey tell us that the Google search “reward high-quality content but is produced”.
Here are some quotes from this article that I think is relevant:
- “Reward high -quality content, However, it is produced.“
- “However, content is createdThose who are looking for success in Google search should try to produce original, high-quality and passenger content content that demonstrate the qualities. “
- “Creators can help more about the concept of EEAT over our creation of helpful, reliable personnel content. Regardless of whether you use AI-generated content or notWill help you stay with what our systems want to reward. “
- “The use of AI does not give content any special profits. It is only content. If it is useful, helpful, original and fulfills aspects of EEAT, it can do well when searching. If this is not the case, it cannot be. “
If you use AI to create content of low quality on the scale, this is probably not good. However, if you use AI to help you create really helpful content, especially content that demonstrates your experience and specialist knowledge, this is completely acceptable!
But are the quality reviewers not instructed to determine whether the content of the AI ​​is generated?
Aleyda Solis posted this film from A Talk to the Google employee John Müller At a recently central event by Google Search in Madrid.
I saw this as proof that AI content is punished. It is important to read the full heel above. I made the parts that I think most importantly:
“4.6.6 Mc Created with little to no effort, little to no originality and little to no added value for website visitors.
The lowest rating applies if all or almost all MCS (main content) are copied, described, embedded, automatically or AI or released from other sources on the page (including text, images, audio, videos, etc.). Little to no effort, little to no originality and little or no added value for visitors to the website. Such pages should be classified most, even if the page assigns the content of another source of credit. “
The evaluators are not specifically looking for AI -generated content in order to identify as examples of the content of the lowest quality content. Rather, you are looking for examples of content that lacks originality that is copied or described by another source, regardless of whether they have been created with AI or not.
Here you will find more about how Google’s high -quality evaluators work.
How can we create original content?
You can use AI to create some incredible content. However, if your plan with an LLM with “Write to me an original article about (topic)”, you will probably receive content that is simply described from the already known knowledge.
Here are some input requests with which I worked with AI to create good content:
- Take what I wrote here and rewrite it to be more concise.
- Is that exactly what I wrote? Could I improve it? Does it need clarification?
- Help me end this sentence. I try to convey this point (strip), but I don’t know how to put it.
- Research deep research to help me understand the questions on this topic.
- Help me better understand this research paper and explain it in lay people.
- Help me understand which companies are related to the topic that I write about. Which related units should I include in my letter?
- Brainstorming with me and ask me questions one after the other to help me how to add this article to the original knowledge and expertise (Insert what I have written so far)
- Create an interesting and helpful diagram from this data …
- Find for what was written on this topic on the web. Help me find ideas that I can write about on this topic, which are probably searched but not well covered.
- Create a picture for this post … (((As for this post, I created an image that is a good size for a blog post by two robots that do homework, and one copied from each other. Optimize it on 1200PX wide and suitable for the web.)
- What are the three most important and interesting things that I wrote in this article? Write 1-2 sentences that use these bits. (So ​​I wrote the upper part of this article that you are now reading.)
Summary
You can use AI to help you create great content. However, Google does not like it if you use AI to create an unoriginal content with low loads. I think that AI helps to expand my thinking and creativity.
If you are not sure whether the content you create with AI is qualitatively high, here is a good question that you should ask yourself:
- Does this page really add the information available for this topic on the web? Or just writes what others wrote?
I hope that helps! I would encourage them to experiment with finding paths to improve their writing and creativity with AI.
Marie