Branding gives your brand a unique identity and shapes its image in the minds of the audience. It is your branding that makes the audience connect with your brand. There are some practices that you need to follow and on the other hand, there are some things that raise red flags when it comes to branding.
No big logos
A bigger logo doesn’t make your brand big. It doesn’t look good when you have a big logo of your brand looming large on the website or other social media marketing platforms. The people who see it don’t like big logos. In addition to the seemingly clumsy look, top brands also avoid large logos. You can check for yourself, all the top brands in the world like Nike, Apple and many others have smaller looking logos.
Make sure your brand is coherent
An important thing to do Your branding is to ensure consistency and coherence across the entire brand. The color scheme, font style and other elements may not be different for different printed objects. For example, the colors you use in your logo must also be present on the letter pad and other stationery items to complement the logo. It gives your brand consistency and the audience can identify with it better.
Don’t get unrelatable influencers
It’s the era of social media marketing and influencers play an important role in branding. However, you need to make sure you only get a likeable influencer. Your brand’s influencer must be someone who has the same characteristics, values ​​and profession. Your influencer doesn’t just have to be famous, even if they have no similarity or relationship to your product or brand.
Ensure consistent branding
The style and details of your branding must be consistent across the organization. There can be no misunderstandings. For example, all departments must agree on which logo or slogan should and should not be used. During the design and approval phase, some managers may like a particular logo while others approve another. That doesn’t mean everyone should use the logo of their choice. Make sure everyone in the organization knows what branding elements you have completed.
Don’t follow the trend blindly
When it comes to giving your brand a unique identity through branding, you don’t have to blindly follow what others are doing. Whatever is trending doesn’t necessarily have to align with your brand identity and image. You need to do what accurately represents your brand. For this purpose, it is not necessary to do anything that another trademark owner does. What worked for someone else may not work for you.
Ensure cohesion between online and offline platforms
If someone visits your website first and then your physical office, they need to be able to believe that the two places are owned by the same owner. Your website and your office must have a similar look and feel. If the office looks too funky and your website is very corporate and sophisticated, it won’t look right. There needs to be a sense of consistency across all the platforms you use for your brand.
Don’t delay rebranding
When brands remain the same for a long period of time, customers become disinterested and irrelevant, and the brand also looks dated. To keep your customers loyal to your brand, you need to make sure you modernize and change your branding at the right times. Neither very early nor too late: you have to be on time to give your brand a new look.
Reach First offers a full range of digital marketing services to ensure your brand looks unique and different from others. To get in touch with us, click here.