Tips + data of an e -mail marketer

At the beginning of my marketing career, I led two small e -mail lists – one for my beauty plan and one for a literature magazine – and this experience was my first plenty of insight into the growth of a company. This E -Mail Marketing Guide dates from these early days when I quickly discovered why marketers are so passionate for e -mail marketing.

In contrast to social media platforms, these e -mail lists only belonged to me (while I managed them), and this made it possible for me to build close, sensible relationships with my subscribers. Over time, it became clear to me that most passionate readers of the magazine and the people who often bought the partner products in my blog were my e -mail subscribers.

If the e -mail marketing was so effective for these two small companies, imagine that it has potential for larger companies for larger companies.

In this guide I will show you what e -mail marketing is, from its advantages and types to the entry -level functions and some disadvantages that you may experience. You are on the journey, so snap yourself on.

Table of contents

What is e -mail marketing?

E -Mail Marketing is a form of digital marketing in which advertising reports or newsletters are sent to a list of subscribers by e -mail.

The aim is to build customer relationships, promote products or services, increase brand awareness and ultimately increase sales.

In my experience, I can reach my target group directly with personalized and relevant content with e -mail marketing. It is also inexpensive, easy to pursue and provides valuable data for the analysis of the campaign success.

Use marketers as a channel for almost as long as the Internet. The First Marketing -E email was sent in 1978, which led to a turnover of 13 million US dollars.

E -Mail has been one of the most used marketing channels since then.

This is because e-mail is a flexible but inexpensive way to reach many people relatively quickly. I can also personalize my message to address certain target groups and generate leads.

E -mail marketing can take many different forms. These campaigns can contain a single e -mail in which new content is announced, a current newsletter is delivered regularly or contact customers through product tactualizations.

E -Mail is not as shiny as newer channels such as messaging and social. However, e -mail is an effective way to create an audience that achieves results.

“One of my favorite parts via e -mail marketing is intimacy,” says Rob LitterestHead of strategy and operations for the Drift Kings Media newsletter network.

“Access to a person inbox is sacred, and there is already a certain level of trust that you simply cannot reach with other platforms,” ​​he says.

Master the basics of e -mail marketing with a free online course.

When can e -mail marketing be used

E -mail marketing remains a powerful tactic for:

• Build relationships. Build connections through personalized commitment.
• Increase brand awareness. Keep your company and your services first class for the moment when your prospects are ready to get involved.
• Advertise your content. Use e -mails to share relevant blog content or valuable assets with your potential customers.
• Create leads. Put on the subscribers to provide their personal data in exchange for an asset that they would find valuable.
• Market their products. Advertise your products and services.
• Care leads. Enjoy your customers with content that can help you achieve your goals.

Advantages of e -mail marketing

E -Mail Marketing has steadily proven to be a powerful channel to reach and engage their audience. It offers a mixture of personal touch and cost efficiency, with which many other channels simply cannot keep up. Let us immerse yourself some of the most important advantages you can use if you add e -mail to your marketing strategy.

1. Cost effective

Email marketing is budget-friendly compared to conventional advertising methods such as print advertisements or television advertising. Most E -Mail platforms offer affordable plans and sometimes even free options that still include a blow to the delivery of your messages.

Since you do not have to invest strongly in expensive media placements, you can experiment more, refine your campaigns and provide resources from other creative or strategic projects.

In addition, E -Mail -Marketing achieves a high return on investment (ROI), which has achieved an average of investments 36 dollars for each $ 1 output.

2. Direct and personalized communication

One of the reasons why I rate the e -mail marketing so much is that you have the opportunity to send personalized messages directly to your audience’s inbox. I experienced first -hand how personal touches, as I spoke to my name, or an earlier interaction that we had, in love with a brand and let me choose every e -mail that they send me.

By segmenting your e -mail list based on factors such as purchase history or interests, you can feel any e -mail as if it were only written for this person. It’s like a one -on -one interview with your customers.

3 .. Strengthening the brand awareness

Every time you send an e -mail, you have the option of strengthening your brand’s identity. With consistent messaging, carefully selected images and a unique tone, your e -mails help to determine who you are and what you stand for. Over time, this builds up a strong connection between your brand and the quality or the value you offer.

Your subscribers recognize your style and look forward to your e -mails. This is exactly the permanent impression you want to create. Regardless of whether it is striking designs or thoughtful content, each email adds another brush line to the overall picture of your brand.

4. Measurable results and findings

Every send and click can be tracked with e -mail marketing. This measure of measurement is a player because they always know what works and what is not. You can rate open rates, click rates, bounce rates and even conversion rates to determine where you can improve.

For example, if a certain subject line does not work well, you can adjust it next time and test a new approach. This constant feedback loop means that you always learn and develop so that your campaigns get better with every sending.

5. Increased customers commitment and loyalty

Consistency is the key when it comes to building permanent relationships with your customers. With e -mail marketing you have the option of staying in regular contact with your audience by sharing messages, special offers or insightful content. This regular commitment is not just about the sale, it is also about building a community about your brand.

When I was still heading my beauty blog, I was happy to think of my (very small) e -mail list as a group of friends who trusted my advice and recommendations. Over time, this trust in customer loyalty leads, and loyal customers will remain with their brand in the long run.

6. Increased conversion chances

Each e -mail is an opportunity to bring your audience to a goal, regardless of whether this makes a purchase, registers for an event or simply visits your website. If you include clear call-to-action (action), take your readers step by step through the customer journey.

“While it is the second-me marketing channel (defeated by social media), a whopping 95% of the e-mail marketers call it practical” Pamela BumpHead of content growth in Drift Kings Media.

“For Drift Kings Media -and our blog team -we have deeply introduced e -mails and even blog posts to our subscribers,” she says. “Over the years, this has driven a high ROI, millions of side views, countless conversions and even customers.”

A good way to increase the conversions is to experiment with various CTA placements and phrasing to see what is best tackled with your audience. For example, you can move your CTA button closer to the tip of the email to determine whether it leads to more click rates. It may just sound, but these improvements can make a big difference in the action.

7. Automation and scalability

If your company grows, it is also the challenge to stay in touch with every customer. E-mail marketing platforms have powerful automation tools with which you can plan e-mails or even messages based on user actions.

This means that you can “set and forget” it to a large extent. For example, when I directed the e -mail marketing for a literary website, I set up an automated e -mail series that promoted leads for days or even weeks. This saves me countless hours, while I provided each subscriber a personalized experience.

Automation not only helps you to scale your efforts, but also ensure that every customer trip is smooth and consistent.

E -mail marketing that you can send to customers

Email marketing is not a uniform approach. Depending on your audience, the goals and the current phase of your customer trip, you can accept various e -mail types to effectively engage your audience. Here are some common types of e -mail marketing that you can send to your customers (with examples from my own inbox):

1. Welcome e -mails

A welcome e -mail is usually the first e -mail that you send new subscribers and indicates the tone for your relationship with you. This e -mail usually offers a warm introduction to your brand, offers essential information about your products or services and can contain a special incentive such as a discount or a free resource to promote further commitment.

As a rule, it also contains one or more CTAs that show how a new subscriber can give value from your offer.

Here is a welcome e -mail from Strava, the ongoing app:

What I like: The heading and the associated happy pictures directly over it took me well and calmed me down and accepted me when I picked up my running trip. In view of the bat, Strava put a CTA on me to start with the product to record my running progress.

But it doesn’t stop here. It is listed three options, as I can hand over from Strava: by persecution of up to 50 different sports, connecting GPS and smartwatches with Strava to get even more health information, and to add/invite friends to take part in their fitness efforts.

This helped me to know exactly what I can do with the app and where I should go next. And since I still had doubts as to whether I should proceed or not, there was a certificate from these CTAs to convince me that the product is amazing.

Pro tip: Add testimonials to your welcome email to Sway subscribers on the fence to try out your product.

2. Advertising -E emails

Advertising emails are designed in such a way that their audience triggered immediate actions. As a rule, they highlight special offers, discounts or upcoming events in order to promote short -term commitment and sales.

Here is one of ASOS, the fashion brand:

What I like: I am a regular ASOS buyer and in this advertising -e -e mail offers ASOS a generous discount of up to 70% discount to complete the year. They used cleverly on the fact that people like to shop near the end of the year, but also want to save money. In the header, ASOS provides all the information I have to receive for the discount, including the Codes, the CTA too Shop nowAnd the deadline for the discount (which creates a feeling of urgency and Fomo).

Under the header there are pictures of some skin care products and clothing articles that attract me, as well as some suggestions for the brands that ASOS thinks I will like it. I like a new look very much, so I know that you are paying attention to customer behavior.

Pro tip: Personalize your advertising emails by proposing products/brands/services that regularly patronize your recipients. Also offer a generous discount that you cannot resist!

3. Newsletter

Newsletters are a versatile tool to maintain long -term relationships with your audience. As a rule, they deliver valuable content, including industry news, experts tips or knowledge in relation to your products and services. The goal of a newsletter is to keep your subscribers up to date with your brand over time.

As a content marketer, one of my favorite newsletters is Field notes from omniscient digitalA premium content marketing agency:

What I like: This special newsletter about the epistemological theory of SEO is very long, and I could not even add half of its content to the screenshot. However, each sentence is valuable and fluff -free. I take a few days to read through the newsletter because I continue to take notes and learn things. It goes out about once or twice a month and I speet it every time it hits my inbox, “star” because I know that I will learn a lot from it.

And that is the point of a newsletter: teach your subscribers about your brand/industry.

Pro tip: In their newsletters, informative content balance with a friendly tone and maybe a few pictures. This makes your audience consistently committed and increased customer loyalty.

4. Transaction -E emails

Transaction -E emails are automatically triggered by user actions on your website or app. This includes confirmation confirmations, shipping notifications and passwords. Although your main purpose is to inform, you also offer a first -class opportunity to strengthen your brand’s professionalism and reliability.

If you shop at Amazon, you will probably receive one of them:

What I like: This e -mail was triggered when I bought a tattoo template and ink mixing solution from Amazon. It also offers all my shipping information, including what I bought, the order number to which I sent to, the date on which my package arrives, and a link to track the movement of my package.

It could stop there and still be a good transaction -e email, but Amazon continued to add A Buy a further Section with suggestions relating to previous purchases.

Pro tip: In your transaction -E -E -MAILS products/services, which you think you want to buy/rent the recipient to increase your average order value and keep you with your product.

5. E-mails new commitment

Re-engagement emails are said to regain inactive subscribers or customers who have not interacted with their brand for some time. These e -mails usually contain a message that confirms the time gap and possibly offers incentives such as exclusive offers or a quick survey to regain interest.

I have not found a brand whose re-entry emails worked for me, as well as the emails sent by Duolingo:

(Alt Text) E -Mail -Marketing -Handbook, Duolingo Reengagement -E -Mail

What I like: Duolingo clearly takes the emotional path with this e -mail, humanized the rather adorable green bird and the feeling that I owe him my teaching visit. And when I falter, I do a bad service. To stop the duo from being sad, I click on them Go back on the right path Button and take my Spanish lessons.

Pro tip: Create your renewed commitment emails with empathy and a clear promise of values, as you serve as a second chance to attract your audience’s attention.

6th abandoned car -E emails

Sometimes they try to order something from a website. You have your money. You put the desired items in the shopping cart. But life stands in the way and forget to check. Don’t worry. The best of us happens.

If you find that a customer has not completed his online goods basket but not completed his purchase, send him an e -mail for abandoned shopping cart. This e -mail serves as a memory and often contains elements such as product images, customer reviews or a discount offer to control the customer when completing the purchase.

Here is one that I like from fashionnova:

What I like: Of course I wanted to buy these breathtaking boots, but the 50% discount on everything Fashionnova offered was a great incentive to check myself at the speed of lightning. I even added two more items to my car because the product recommendations made fashionnova directly under the boots.

In the form of purchase now, there were more incentives that are later paid for what is very effective for customers who prefer to pay in installments.

Pro tip: Increase your average order value by submitting personalized product recommendations in your abandoned cart emails.

First steps with e -mail marketing

I know it is easy to be overwhelmed with the enormous possibilities of e -mail marketing. So let us break down a few important steps so that you can create a solid e -mail campaign that inspire your customers.

You can imagine these steps as creating A Successful e -mail marketing strategy.

1. Create an e -mail marketing strategy.

You can Find out how you can create an effective e -mail strategy And send e -mails that people actually want to read. It only takes a plan (one that can be divided into some important steps).

Imagine the following five steps as outline for your e -mail strategy. We will immerse yourself in some of them.

2. Define your audience.

Effective emails, whether a campaign or a one-time one, begin with understanding your audience.

Start like everything else in marketing with your buyer persona, understand what pain points you deal with and adapt your e -mail campaign to the needs of your audience. In order to better use and understand their defined audience, I suggest using the use Drift Kings Media’s marketing analysis software.

3. Set your goals.

I usually collect a context before I think of campaign goals.

I always want to know the average e -mail statistics for my industry and use them as a benchmark for my destinations. This should also be your process.

source

As you can see, these benchmarks vary strongly. If you use this guide, you can create realistic goals for your team.

4. Create your e -mail list.

You need people to send an e -mail, right? An E -Mail list (I will be dealt with in the next section with the creation of your e -mail list) is a group of users who have allowed you to send you relevant content.

To create this list, you need various options to choose to get your emails.

Don’t be discouraged if you only have a few people on your list. The construction can take some time. In the meantime, treat every subscriber and lead like gold and you will see how your e -mail list grows organically.

5. Select an e -mail campaign type.

E -Mail campaigns vary, and the attempt to decide between them can be overwhelming. Do you send a weekly newsletter? Should you send new product announcements? Which blog posts are worth shared?

The answer is subjective, but I recommend understanding the different types of e -mail campaigns (here are some excellent ones). For example, there is:

• Advertising -E emailswho focus on making their offers known.
• Regularly planned Newsletter This updates the recipients through their company, their advertising campaigns, events, etc.
• Customer Journey e -mailsLike welcome e -mails to welcome new customers or milestone -e emails to congratulate people about the duration of their relationships with their company.
• Transaction -E -Mails In this outlined current transactions, order updates or abandoned by cart notifications.
• Care of e -mails As a result, your potential customers are pressed below on the buyer’s journey with relevant and interesting information below.
• Surveys and questionnaires This collects helpful data from E -Mail recipients.
• E-mails new commitment This structure of new interests of customers or leads, of whom you have not heard for some time.

Based on your e -mail marketing goals, you decide what works best for your audience.

You don’t just have to choose a type. You can set up different lists for different types of e -mails so that customers and potential customers can register and receive relevant e -mails.

Pro tip: Do you need help when writing your e -mails? I recommend Campaign assistantDrift Kings Medias of generative AI tool, with which you can quickly write effective marketing -e email copy that matches your campaigns.

6. Make a schedule.

Decide how often you plan to contact your list and inform your audience in advance.

In this way you will know exactly what you can expect in advance. If you forget this, you can lead to high unscrews and even bring them to the spam.

As soon as you have set a schedule, be consistent. It will build trust And Make sure you stay in the head of your audience.

7. Measure your results.

This should not be a surprise. As a marketer, I measure everything. If you are meticulously via any key metric, you can make small changes to your e -mails and achieve large results.

I will be deeper into the exact KPIs to continue monitoring, but the marketers have informed us that the most important e-mail marketing indicators are the click rate, open rate and leads/conversions of emails.

These metrics indicate the subject lines of the e-mails and the effectiveness of the body copies, but can also give you the green light in order to send follow-ups for maximum return rates at the right time.

Pro tip: They can be notified as soon as an interested party interacts with an e -mail with lifting spots Free e -mail tracking software. In this way you can be sure that you send perfectly time-controlled follow-ups.

8. Select an e -mail marketing platform.

An email marketing provider (ESP) is an excellent resource if you are looking for support and at the same time dismiss your email marketing efforts.

Depending on your requirements and types of campaigns, there are several paid and free e -mail marketing platforms, including hubspot, constant contact, mail chimp or others Mailchimp alternatives.

For example, The e -mail marketing tool from Drift Kings Media Allows me to efficiently create, personalize and optimize marketing emails that look professional without designers or it.

There are a variety of functions that help me create the best E -mail marketing campaigns And support all my e -mail marketing goals.

In addition, I can analyze the success of my e -mail marketing so that I can share the data that is most important for my company with my team. The best thing about it? The e -mail marketing service from HubSpot is available for free.

Use the E -Mail -Marketing service from HubSpot for free.

Here you will find examples of functions for functions such as HubSpot offer if you can take into account, when Selection of an e -mail service provider:

• CRM platform with segmentation functions.
• Good stand with internet service providers.
• A positive reputation as E -Mail service provider (ESP).
• Easily too structural forms, landing pages and CTAs.
• Automation.
• Simple options for compliance with the e -mail regulations.
• Possibility to share your e -mails.
• Built -in analyzes.
• Downloadable reports.

After understanding the steps to create an e -mailing strategy, we will see what is involved in creating your e -mail list.

How to create your e -mail list

To my favorite part: Fill the e -mail list with eager views that are excited to hear from you.

There are many Creative ways to create your e -mail list (and no, buying e -mails is not one).

From a tactical point of view, the list building is due to two key elements that work coherently to expand their subscribers: lead magnets and Register forms.

Selected resource: The ultimate guide for e -mail newsletter

So I build and expand my e -mail lists.

Use bleim tags.

Your lead magnet is exactly as it sounds: it attracts potential customers for your e -mail list, usually as a free offer.

The offer can accept many formats, should be valuable for your prospects and give away free of charge in exchange for an e -mail address.

There is only one problem: people have become their personal data hyper protection. You cannot expect to receive an e -mail address without exchanging it for something valuable.

Think of a lead magnet that is relevant, useful and makes the life of your prospects easier.

Here are some Types of bleims You could create:

• EBooks.
• WhitePapers.
• Infographics.
• Reports or studies.
• Checklists.
• Templates.
• Webinars or courses.
• Tools.

If you have no resources, you can even reproduce existing content to create lead magnets.

Create a tempting opt-in form.

Your opt-in form is how you get the information from a potential customer to add you to your list. It is the gate between your future leads and the incredible capital you created with you.

Here are some tips for creating a tempting opt-in form:

Create an attractive design and an attention strong header.

Your form should be branded, stand out from the side and tempt people to register. You want to excite the readers with the offer.

Make the copy relevant for the offer.

Your goal is to get people to enter their information, but it is not to deceive them. All information about your form should be a truthful presentation of the offer.

Just keep the shape.

This could be one of their first interactions with their view. Do not scare them off with several long -shaped fields.

Just ask about the most important information: First name and e -mail are a good starting point.

Set your opt-in form for double confirmation.

It may seem counterproductive to ask your subscribers to develop their emails twice, but some research at open prices indicate that customers may prefer a confirmed opt-in-email (COI) more than a welcome email.

Make sure the river works.

Take the user experience before going live. Check whether the form works as intended, the thank you page live and your offer is delivered as promised.

This is one of your first impressions of your new tour – make it a professional and positive one.

How to send Marketing -E emails

1. Implement e -mail segmentation.
2. A/B Test your Marketing -E emails.
3. Analyze your e -mail marketing performance.
4. Set e -mail marketing kpis.
5. Adjust the E -Mail components to improve the results.
6. Use an e -mail marketing report template.

If everything goes well, you have created a robust list of subscribers and leads that are waiting to hear from you. However, you cannot yet start sending an e -mail unless you want to land a blocked list in a spam folder or worse.

Here are some important things you should remember before sending your list by e -mail.

1. Implement the e -mail segmentation.

As soon as you have added people to your list, you must break them into different segments.

In this way, instead of having a monolithic email list of everyone, you have easier to administrative subcategories that relate to the unique properties, interests and preferences of your subscribers.

After all, their subscribers are people and they should do their best to treat them as such. This means that not generic e -mail explosions are sent.

Why should you segment your e -mail list?

Every person who registers for the preservation of your e -mails is at a different level of willingness to transform into a customer (which is the ultimate goal of all of this).

If you send one Discount cupon For your product for subscribers who don’t even know how to diagnose his problem, you will probably lose her. This is because you skip the part by building trust and developing the relationship.

I try to make every email that I send my subscribers like people with whom I want to connect, in contrast to a herd of leads that I try to corrralize in a uniform box.

I found that the more I segment my list, the more trust I build with my leads and the easier it is to convert it later.

Segment segment -e -e -mail lists

The first step in segmentation is to create separate lead magnets and opt-in forms for every part of the buyer’s trip. In this way, your contacts are automatically divided into separate lists.

In addition, you can use E -Mail -Marketing platforms to seize your e -mail list according to contact details and behaviors so that you can send the right e -mails to the right people.

Here are some options for how you can break up your list:

• Geographical location.
• Life cycle level.
• Awareness, consideration and decision level.
• Industry.
• Previous engagement with your brand.
• Language.
• Professional title.

In reality you can segment your list in the desired way. Simply make sure that you are as exclusive as possible if you send e -mails to each subgroup.

2. A/B Test your Marketing -E emails.

Not all e -mail lists are created immediately. Some audiences prefer personalization, others will think that it is spamy. Some audiences like bright, striking CTA keys. Others prefer a more subtle action.

You will never know what kind of people make your e -mail list until you test the variables. A/B tests are useful here.

“If you consider structural or content changes in your e -mail marketing, A/B tests are an excellent way to determine whether the changes are successful or worthwhile before they are implemented on a larger scale,” says the changes, “says the changes,” she says, “she says,” she says Madison Zoey VettorinoFormer marketing manager and SEO content author for the Drift Kings Media website.

Surprisingly, not many brands use it.

A/B tests or shared tests are a way to see which type of e -mail works best with your audience by analyzing the results of e -mail A against e -mail B. This can be particularly helpful if you work with templates.

“Since e -mails often have the same template, A/B tests are intelligent because they normally control variables outside the test and receive a solid signal about what does better,” says Drift Kings Media’s literally.

Here is the step-by-step process that I use for A/B tests of my emails:

• Choose one Variable for the simultaneous testing, e.g. B. Subject line, CTA, pictures.
• Create two versions of the e -mail: one with and one without variable.
• Let your e -mails be sent for a certain period of time at the same time.
• Analyze your results and only keep the version that cuts off better.
• Test a new variable and repeat the process.

Most E -Mail service providers have A/B tests in your software, which means that you can compare the E -Mail results without much manual work.

When carrying out an A/B test, I suggest following the following tips:

Test one element each.

“For example, try the same e -mail with another subject line. Or the same e -mail and the same subject line with another CTA, ”said Curtis del Principe, a contents strategist and author at Drift Kings Media.

“It may be tempting to make several changes at the same time, but that makes it more difficult to determine the real cause of your victories or losses,” he says.

Don’t try an A/B test to “eyeball”.

A/B test should be carried out on purpose. Fast changes and rapprochement results, which do not approach unscientific, can lead to false conclusions.

“You may be tried to carry out an informal A/B test by making a change and then casually pay attention to the answers you receive. This unscientific method can easily be distorted by factors outside of your control (such as seasonality or availability), ”says Del Principe.

“It also leaves a lot of valuable data such as open rate, click rate, cancellation rate or release/forwarding rate.”

Instead, I recommend using an e -mail marketing tool such as Marketing Hub or Buzzstream so that you get a wider and more precise understanding of your e -mail performance.

Selected resource: The complete A/B test kit

3. Analyze your e -mail marketing performance.

As soon as you have your first campaigns, it’s time to see how you appear.

If you immerse yourself in your e -mail marketing analysis, you can make better decisions that help your company’s end result, take advantage of your subscribers, readers and customers and justify your work to the rest of your company.

4. Set e -mail marketing kpis.

I think there are four important key figures that you can consider when evaluating the effectiveness of your e -mail marketing campaign.

• Availability Measures the rate with which e -mails reach the inbox of their intended subscribers.
• Open rate Is the percentage of the people who open their e -mail as soon as they reach their inbox.
• Click rate (CTR) Is the percentage of the people who click on their CTAs.
• Unsubscribe Measure the number of people who unsubscribe from your e -mail list as soon as you have received your e -mail.

5. Adjust the E -Mail components to improve the results.

Many factors affect their KPIs, and some experiments and assumptions will require to find out which changes to their e -mails are of great importance.

If you do not receive the desired numbers, I suggest playing with these variables to improve your e -mail results.

Availability

• Make sure you follow best practice in terms of spam filter.
• Remove inactive people from your e -mail list to keep only committed subscribers.
• Check which e -mails are bounced and remove these e -mail addresses from your list.

Open rate

• Play with the language in your subject line to tempt people to click on their e -mail.
• Adjust the time and the day when you send your e -mail to see what works best.

Click rate (CTR)

• Rate your offer to ensure that it offers added value for your segmented list.
• New to rewrite your copy to ensure that it is clear what the reader should do.
• Try different CTAs, e.g. B. Graphic against inline copy, fat against subtle.

Unsubscribe

• First consider whether this is a blessing in the disguise because uninterested parties move out of your list.
• Send an e -mail to inactive subscribers on your list regularly and ask if you want to be part of it.
• Rate whether the e -mail you send with your brand.
• Make sure you do not carry out a bait and a switch by promising one thing and delivering another.
• Make sure that your e -mails offer your audience added value before trying to optimize.

6. Use an e -mail marketing report template.

As soon as you have some campaigns under your belt, it’s time to see how you have developed. Your data does not use if you cannot report it organized.

An e -mail marketing report is a table in which you can record your results in a place where you can make conclusions and take measures in your KPIs to improve them.

This is how I like to organize my reports.

Metrics

• Total number of e -mails sent.
• Number of e -mails delivered.
• Deliverability rate.
• Bounce rate.
• Open rate.
• Click rate (CTR).
• Click the opening (CTOR).
• Subscribe rate.

Data

• Subject line.
• Length of the E -Mail body.
• Offer.
• CTA (inline or graphic).
• Listen segment (s).

Ask questions

• Was your availability rate high compared to previous period?
• How did your CTR be compared with your open price?
• Was your deregistration numbers with other e -mails?
• Has a certain subject line performed better than others?
• Does the length of the e -mail make a difference in the CTR?
• Could another CTA species do better?
• Was the offer suitable for the list segment?

E -mail marketing statistics that you should know

If you know the statistics, you can understand the country’s laypersons. Here I have collected some statistics on e -mail marketing in general and by industry.

General E -Mail Marketing Statistics

E -mail marketing statistics according to industry

E -Mail Market Integras change based on your industry and where you market. In the following you will find some E -Mail -Marketing Trends for B2B, B2C- and E -Commerce companies that can influence their e -mail marketing strategy.

E -mail marketing statistics for B2B

E -mail marketing statistics for B2C

• B2C -E -Mail programs are Almost 3x more likely than your B2B counterparts to use different tactics, including AMP for e -mail, live content, multivariate tests and loyalty programs.
• 56% of the B2C marketers Use E -Mail data to form your target groups.
• 74% of the B2C marketers are aimed at millennials in 2025.

E -mail marketing statistics for E -Commerce

E -mail regulations that you should know

E -Mail regulations are important if you regulate and protect consumers’ wishes to know how and why their information is used.

If I have learned something that you should be interested in, it corresponds to what your customers – or potential customers – want.

There are some important ones that you should understand:

1. CAN spam compliance

Technically speaking, CAN-Spam is an acronym for the control of the attack of non-established pornography and marketing (because the two sometimes go together).

In practice, this is a way to protect the right of your subscribers, to receive only e -mails that you have requested.

The law was adopted in 2003 and applies to all business purposes used for business purposes.

Here you can ensure that your emails are CAN-spam-compliant:

• Enter your company name and address to every e -mail.
• Place visible cancellation links in your e -mails.
• Use real E -Mail addresses in the “From” fields and “Answer to”.
• Write down lines that indicate the content of the e -mail.

Please note: This should not be confused with legal advice. See that FTC site Specific legal information on CAN spam laws.

2. GDPR conformity

While some consider these newly implemented e -mail regulations to be stressful and unnecessary, I think that General data protection regulation (GDPR) moves us to build long and trusting customer relationships.

The GDPR is about giving its customers the right. You choose your e -mails. They decide to hear from them. You choose your products. And that’s exactly what inbound marketing is about.

It is important to note that the GDPR only applies to companies that work in the European Union, and companies that market at EU citizens.

Failure to comply with considerable fees that are not worth the risk. Therefore, I encourage you to completely read the GDPR guidelines.

Here you will find an overview of how you can adhere to the GDPR laws:

• Use precise language if you request the consent to save personal information.
• Just collect contact details that are necessary and relevant for your company.
• Save contact details securely and only use them for the agreed purpose.
• Only keep data for legitimate business purposes.
• Delete the contact details on request.
• Just make the contacts to stand out from your list or update your settings.
• Consider immediately with the request of contact after access to your data.
• Keep corporate records to prove compliance with the GDPR.

These regulations are taken seriously (as you should), so I recommend creating one GDPR strategy For your company before you send e -mails.

3. Avoid spam filter.

After I spent the time to create the perfect e -mail and keep regulations, the last thing I landed in a spam folder -and I imagine that it is the same for you.

You want to avoid the spam folder because:

• It harms your delivery capacity rates all along the line.
• Your contacts will probably miss all of your e -mails.
• You cannot measure your E -Mail Marketing effectiveness exactly.
• Your analysis will be distorted.

You can avoid being derived with the following spam spam.

Get Whitelist.

A whitelist is a list of the approved senders that can reach the subscriber’s inbox. The easiest way to achieve this is that your new subscriber adds your e -mail address to your address book.

Add instructions on how to do this in your welcome email.

Pay attention to your copy.

Avoid using all caps and several exclamation marks as well as spam trigger words such as “opt-in”, “click below” and “order” that can be easily recognized and marked by Internet service providers (ISPS).

Use a reliable e -mail service provider.

The call of your email service provider affects your availability. So stick to established, well -known companies.

Implement a double message.

As soon as someone decides in your e -mail list, send an e -mail in which you are asked to confirm. This ensures that your new subscriber is really interested in your e -emails and is probably more committed.

(Take a look at more options for avoiding the spam filter.)

And last but not least, you have to consistently measure the success of your e -mail marketing efforts. There are a number of options from which you can select your company in the E -Mail marketing analysis.

E -mail marketing tips

Although I usually do not think twice about the formatting or subject line of an e -mail that I send to a friend, e -mail marketing requires much more considerations.

I have learned that everything when you send your e -mail to the devices on which your e -mail can be opened.

Your goal with every e -mail is too Generate more leads, which makes creating a marketing -e email become a better process than other e -mails you have written.

How to write a Marketing -E email well

Let us touch the components of a successful marketing -e email.

Copy: The copy in the body of your e -mail should match your voice and only stick to one topic.

Pictures: Select images that are striking and relevant for all devices.

CTA: Your calls should lead to a relevant offer and stand out from the rest of the email.

Timing: Based on Mail Modo E -mail state 2024 Findings, the best day to send your e -mails, is Tuesday. Accordingly E -Mail Benchmarks report from GetResponseThe best time to send e -mails is either before your audience wakes up (4 a.m. to 6 a.m.) or later in the afternoon (5 p.m. to 7 p.m.).

Reactionability:: Almost 50% of the e -mail marketers Suppose 40% –60% of your e -mail engagement come from mobile devices. Your e -mail should therefore be optimized for this and all other devices.

Personalization: Write every e -mail how you send it to a friend. Be likeable and address your reader in a familiar tone.

Subject line: Use a clear, implementable and tempting language that is personalized and aligned with the body of the e -mail.

Selected resource: 100 e -Mail Care lines We actually clicked

Pro tip: Use the AI ​​for e -mail marketing. By using tools like ours Ai -E -Mail writerYou can create a copy that fits your goals and save time on the way.

Personalize your e -mail marketing.

“Personalization is not just about adding the subject line to the name of a contact, but it is about creating personalized experiences that demonstrate that you understand you and have insiders about how you can use your products for success.” Aleia WalkerGrowth marketing manager at HubSpot.

As soon as you know who you send by e -mail and what is important to you, sending e -mails with personalized details is much easier.

Sure, you speak to more than 100 people at the same time, but your leads don’t have to know.

Personalized e -mails have higher open prices. In addition, 83% of customers are Ready to share your data To create a more personalized experience.

You have collected all of this clear data. Your E -mail marketing software allowed Personalization token. You have no excuse for sending generic e -mails that do not feel particularly like your leads.

“It is more effective to support an e -mail personization on two or three factors instead of just what contacts on your side,” says Walker.

Walker suggests: “Look at the personalization of e -mails based on what you know about your contact, e.g. B. location, industry, employee size, etc., in addition to the way they deal with their content. ”

Here are some options that I would like to personalize my e -mails:

• Add a field first name in the subject line and/or welcome.
• If necessary, enter region -specific information.
• Send content that are relevant for the life cycle level of your lead.
• Only send e -mails that refer to the last commitment that had a lead with your brand.
• Write about relevant and/or personal events such as regional holidays or birthdays.
• End your e -mails with a personal signature of a person (not from your company).
• Use a relevant CTA to an offer that the reader feels useful.

Use e -mail marketing templates.

E -mail marketing templates – Like this from Drift Kings Media -are another great resource that will help you with your e -mail marketing.

If you are a designer and developer, you won’t save much time to use the design, coding and the UX definition if you are a qualified marketer.

Only one restriction: if you make your selection, I recommend the choice E -mail templates that have proven to be effective.

The templates of the highest quality come from the most respected ESPs that they have tested for thousands of alternatives. So stay with the professionals.

If you have to struggle with the tips mentioned above, Drift Kings Media offers E -mail marketing tools To personalize your marketing -e emails, optimize your e -mails with A/B tests and create aesthetically appealing e -mails with templates.

Also, lifting spots Campaign assistant Use AI technology to generate copies for marketing -e emails.

Disadvantages of E -Mail Marketing

While e -mail marketing offers many advantages, it is not without challenges. If you include this channel in your marketing strategy, you can encounter certain restrictions that require thoughtful planning and adaptation. Here are five frequent disadvantages of e -mail marketing:

1. Problems with the availability

Just because your e -mails successfully send out of your end does not mean that every subscriber will see her on your list. Spam filters and changes in E -Mail provider algorithms can sometimes redirect their messages into the Spam folder -or worse, block them completely. This means that even the best-made email could become invisible if your sender call is not solid.

For example, a potential customer sent me a link to recently set a password for his WordPress website. I found the e -mail only two weeks later because she went straight to spam. From this point on, I carefully check my spam box from time to time before emptying to make sure that I have not missed any important e -mails.

To manage this risk, you must follow best practice for email hygiene, e.g. With most E -Mail platforms you can also see your delivery metrics. Keep an eye on that.

2. Overcrowded inboxes

Your audience receives a flood of e -mails every day, which makes it difficult for your news to stand out. With so much competition, even a very committed e -mail can be easily overlooked if it is not properly coordinated or the attention does not immediately detect.

If your e -mails add to the disorder, you risk annoying your subscribers and ignoring them or even logging off. I have found that finding the right frequency and ensuring that your e -mails offer a clear value can reduce your likelihood to get lost in a crowded inbox.

3. Fatigue content

Creating fresh and appealing content for your e -mail campaigns can be a challenge over time. Even if you have a lot of ideas at first, it can lead to tiredness to keep up with the demand for interesting, personalized content. The risk is that repeating or uninteresting e -mails can reduce the interest of your audience in your brand and reduce the commitment rates.

Therefore, I think it is crucial to develop a content of content or even months in advance to search for inspiration through customer feedback and sometimes even to include user -generated content. This can keep your e -mail campaigns alive and prevent the fatigue from being used.

4. Technical and design challenges

E -Mail design is not as easy as the design for a single website. With so many devices, e -mail clients and screen sizes out there, it is not easy that your e -mail looks good. Even smaller problems such as a broken link or a poorly formatted text can affect the overall impression of your brand.

I came across situations in which an e -mail looked perfect in my preview but was awkward on a mobile device. To overcome this, carry out thorough tests across platforms and use clear guidelines for reaction -fast design before sending e -mails. This ensures that your e -mails maintain your intended effects, regardless of which devices you look at.

5. Time and resource obligation

Despite its cost efficiency, email marketing still requires a significant investment in time and resources. Convincing e -mails, the segmentation of your lists, the analysis of the campaign performance and the continuous optimization of strategies are ongoing tasks that can distract the attention of other strategic initiatives.

For this reason, automation tools are required to compensate for the direct requirements of building an email campaign with long-term strategy planning. But an e -mail automation also requires a thoughtful setup and regular supervision. The key is to effectively plan and assign resources strategically so that the advantages outweigh the temporal obligations.

E -mail marketing start

Sending a Marketing -E email gives many rules is the most important thing: treat the reader at the other end as if you are writing a friend.

Trust me, you can reach all of your e -mail marketing goals if you keep this golden rule superior in any auto -ponder, lead magnetic and subject lines.

And remember to help your subscribers, the more you want to hear from you and look forward to opening e -mails that you send.

Note from the publisher: This post was originally published in June 2018 and was updated for completeness.