Google Ads (formerly known as Google Adwords) and Facebook Ads are two of the top online advertising platforms. This is a common question for most companies. Which is better: advertising on Google or Facebook? Google is the leading search engine operator with over 3.5 billion searches per day, while Facebook is the most popular social media platform with over 2.6 billion monthly active users.
Google Ads generally appear in Google search results and on websites that are part of the Google network. On the other hand, Facebook ads are posted on Facebook, Instagram and other websites that are part of the social media channel’s network. Both Google Ads and Facebook Ads offer behavioral and demographic targeting, while Google Ads also allows you to target your prospects using keywords.
Use of Google Ads
Google is the world’s leading and increasingly popular PPC advertising model. Pay-per-click PPC ads, also called paid ads, appear at the top and bottom of search engine results pages, with organic/SEO-based search results in between. Google Ads are specifically marked with the word “ad,” which stands for paid content.
These ads are delivered to your audience across various networks, including the Google Search Network, Google Display Network, Google Play, Google Maps, and YouTube.
Reach your target group with Google Ads
When you run a Google advertising campaign, you can target your audience by focusing on content features such as content topics, keywords, ad placements, and audience demographics and locations. Keyword targeting (choosing the right keyword) is one of the best Google Ads strategies when using the Google Search Network (a group of search-related websites and apps that display your ads).
It’s best to focus on long-tail keywords that contain three or more words that will generate the most relevant leads for your campaign. Advertisers bid on specific keywords to get their ads visible in relevant search results. The bid you set is the maximum amount you are willing to pay each time a potential customer clicks on your ad. This is also known as cost per click CPC.
Types of Google Ads You Can Create
Google Ads allows you to create a variety of advertising campaigns including text, image, responsive video, call-only, app, shopping, and more. Which ad format you should choose from these largely depends on the type of audience you have, your products or services, and your goals.
Reasons to use Google Ads
Google Ads is most effective when you want to target leads that convert. Visitors to PPC Ads are 50% more likely to convert compared to those coming from organic content. These leads know exactly what they are looking for and are looking for the right company to meet their needs.
A relevant Google ad can help these visitors choose your business to make a purchase. They click on your PPC ad and see what you offer. If you’re a good fit, you’ll get more conversions. You can even recapture prospects interested in your product or service sooner and convert them to Google Ads with precise remarketing.
Costs for using Google Ads
Google Ads are generally more expensive than Facebook Ads. The exact cost of using this form of advertising depends on which CPC class you choose. If you fall into a higher CPC “cost per click” tier, it will be more expensive for you to run your marketing campaigns through Google Ads.
Benefits of Using Google Ads
The benefits you can get by using Google Ads include reaching more leads for your business, using different types of advertising, bidding on millions of keywords, and achieving positions based on relevance.
Use of Facebook Advertising
Facebook Ads are a type of paid social advertising that is visible to your users in their news feeds. These ads are specifically marked with the word “sponsored,” which represents paid content. You can use Facebook ads to get your business visible to your interested leads.
These ads are delivered to your target audience via social networks such as Facebook, Messenger and Instagram. You can place your paid social ads on Facebook in locations including News Feed, Marketplace, Right Column, Suggested Videos, Instant Articles, and Stories.
Reach your target audience with Facebook ads
When you run a Facebook advertising campaign, you can target your audience based on users’ interests, location, behavior, demographics, and connections. These ads work specifically based on your reactions and the interests of your target audience. People interested in your offer will see your paid social media ads, which will help your business attract the right leads.
Types of Facebook Ads You Can Create
Facebook Ads allows you to create a wide range of advertising campaigns including images, videos, slideshows, instant experiences, and collections.
Reasons to Use Facebook Ads
Facebook ads are most effective when you want to target new leads and increase brand visibility. These ads don’t always convert your leads, but they do get them to follow your page or visit your website. In short, Facebook ads are a great way to attract more leads for your business.
Other reasons to use Facebook advertising include increased online traffic to your website or Facebook page, increased engagement on a Facebook post, increased video views, and increased interaction with potential customers.
Costs of using Facebook advertising
Facebook Ads are generally cheaper to use than Google Ads. The cost-per-click CPC of these ads ranges from a few cents to a few dollars, depending on the industry.
Benefits of Using Facebook Ads
The benefits you can gain from using Facebook advertising include accessing high-quality data, creating lookalike audiences, using Facebook’s visuals, and achieving a high conversion rate.
Final verdict
Both Google Ads and Facebook Ads offer good value for money. Whether you are in the B2C or B2B space, you can use any of these advertising tools to increase your brand awareness, improve your reach to your target customers, and increase your online sales. The final selection depends on several factors including your budget, brand awareness, lead generation, website traffic, engagement, sales, and more.
Reach First provides customer-focused digital marketing services in Edmonton, Alberta. Visit our website for more information or contact us for personal assistance.