How to Become a Lifestyle Blogger: Painless Process + Examples

So many people want to learn how to become a lifestyle blogger, and for good reason. While there are many people who simply want to share their lives, hacks, and insights with others like them, there are others who want to reap the financial benefits of running a successful lifestyle blog.

Who doesn’t want to make a living documenting their life?

The truth is, while it would be fun and exciting and even seem glamorous at times, there’s a lot more to becoming a lifestyle blogger than you might think. Regardless of whether you want to have an online presence, we’ll show you how.

Make a choice: for fun or for income?

This is something of a trick question, because the only sustainable way to make a living from lifestyle blogging is to enjoy it.

But that still begs the question of why You are you doing it? Have you heard that you can make a lot of money by learning to become a lifestyle blogger? Have you seen ads from someone promising that they will make you more than six figures?

Or are you interested in sharing your life and thought you would take your journal and start publishing it online? The difference is whether or not you become a lifestyle blogger for the right reasons. Doing it just for the money won’t work.

It is not a get-rich-quick method. It can take a long time to generate income from a lifestyle blog.

This means your motive has to be deeper – better – than just making money. Is it? Or do you spend a lot of time upfront and then give up when you realize how much work it takes to make that money?

But that doesn’t mean you can’t have one Goal to make money from blogging. It just means the money is yours only Why you do this, you will encounter problems being consistent and creating quality content.

How to be a lifestyle blogger from start to finish

It’s not a quick process. If you’re serious about learning how to become a lifestyle blogger, you may need to pursue training. As someone who has been blogging and managing blogs for 10 years, I have narrowed this process down to the most important points.

1. Choose your focus

The main area you focus on is also known as the “niche” and is important for attracting the right audience. You may be thinking, “But Bella, I want to be one.” lifestyle Blogger, isn’t that a niche?” No. Here’s why:

Your lifestyle is different than that of many other people. You may be a nature-loving, nature-loving, holistic-thinking person, and that means your lifestyle content will be very different from another blogger’s modernized, high-fashion lifestyle.

It helps to figure out what your “thing” is. I just don’t feel like you need stay in this box forever. But because you specifically want to be a lifestyle blogger, this field is much larger than other, more specific niches.

Your focus will determine many more details when it comes to learning how to become a lifestyle blogger. So take your time to find out what it really is.

Here are some questions to ask yourself to determine your lifestyle blogging focus:

• What are you most looking forward to in life?
• How do you spend your free time?
• What do people always ask you about?
• What product/service recommendations do you often make?
• What would people call you an expert on?

As you can see in the screenshot below, Jenna Kutcher brings up some key areas first, from motherhood to business to decorating her home to marketing topics and more. Although she can be described as a lifestyle blogger, there are core areas that she blogs about.

2. Come up with a name

There is a lot of information that can help you develop a blog name. For me there are two main options you can use:

1. Use your name
2. Create a brand name

For the first option, the reason is simple. If you want to build a personal brand YouThen using your own name or a variation of it is enough to get your lifestyle blog off the ground.

However, if you want to start a brand that may one day outgrow you, or if you just want something fun and different, coming up with a unique lifestyle blog name can be very helpful. In both examples you will find high quality, profitable blogs, so the decision is yours.

And remember, you can change this at any time. But remember that rebranding can take a lot of time, so think about it carefully.

Here are some tips for creating a lifestyle brand name:

• Remember to leverage your niche or focus
• Use alliteration for memorability
• Take how the words see take into consideration
• Write down a series of words that relate to your niche, and then write down a series of words that you would use to describe yourself or your perspective on your niche
• Narrow down the selection
• Try combining a few words into a single brand name
• Use synonyms for words to find opportunities for alliteration
• Google names to see if they are already taken

Here are some lifestyle blog brands to inspire you:

• The Interior Instinct – Home Decor
• Home and Hearth – Home Decor
• The Design Diary – Home Decoration
• Healthy Habits Hub – Health and Wellbeing
• Mindful music making – health and well-being
• Passport Pages – Travel
• Journey Junkies – Travel

3. Get the domain

This is consistent with step 2 in that you need a name under which you can have a clean URL. This means you can get BrandName.com without the hyphens and frills. The reason for this is because the domain is much more memorable and the .com ending, assuming you are in the US, is the most common and therefore people search for this domain.

Thank God is a reliable service that you can use to purchase the domain, but there is also NameCheap And Google Domains which are highly recommended.

When you come up with your blog name, type it into the search bars of these sites to see if it is available or taken, like in the example below:

In many cases, if the name is unique enough, you can purchase the domain name for very little money. Owning the domain name costs around $15 to $20 per year, although hosting (setting up a website under that domain) tends to cost a little more.

4. Choose a hosting provider

Depending on which platform you choose to create your website, hosting can be set up in parallel. Hosting is essentially where you pay “rent” to own an online property. It costs money to get a website online, but it’s not crazy expensive.

You’ll pay anywhere from $15 to over $100 per month depending on how much traffic your website receives. The more traffic, the more you pay for online hosting of your website. If you want the domain you paid for to be used on your website, it will cost money.

Now if you want to go the completely free route, you create your website on one platform and don’t have to buy a domain. However, your URL will contain the name of the blog builder along with the name of your blog, something like this: yourblogname.wordpress.com if you are building it on WordPress.

There are many hosting providers to choose from with different prices and visitor options.

We recommend you do your own research to make this decision by simply Googling “hosting providers” and weighing the options for yourself and your own needs.

5. Design your website

The platform you choose to build your website will determine the design options you have. By platform we mean the website you use to edit the website and upload content.

Popular website platforms you’ve probably heard of include:

These are the big 4. We recommend WordPress because of its popularity, customization plugins, and online help tutorials. I personally use Showit because of the high level of customization, but I only recommend it if you love design and have an eye for design and are also comfortable with new technologies, as there is a learning curve to using it.

The last three steps all go hand in hand. When you choose hosting, you need to connect it to your platform, connect it to your domain, and then design it. There are instructions on how to do this on each platform. So you need to research this step depending on which platform you choose.

You can also have these steps completed at any time, especially if you are more interested in learning how to become a lifestyle blogger rather than all the technical aspects for the next section.

6. Create content (blog posts)

If you are not a good writer, it will be difficult to write many blog posts. That doesn’t mean you can’t learn or improve. The best way to become a better blog writer is practice. Write, read, edit, repeat. Over time you will feel much better. Take it from someone who has been writing blog posts for about 10 years.

Aside from the writing quality itself, that is Contents Quality. Even though you don’t have to make every piece of content perfect, you want it to be worthwhile. That is, do justice to your ideas and respect the reader. No matter what you blog about, there is someone on the other end looking for something from your posts. They clicked on it and therefore spent their time seeing what you had to say.

Don’t do it half-heartedly. There is a responsibility to good content, which is recognizing that for every “hit” your post gets, there is a real person on the other side. How do you do that? You write about what you know well and research what you don’t know.

I can give you dozens of tips on how to make your blog posts search engine optimized so they show up in Google and other searches. But the fact is: if your content is good, it will of course be received the most Metrics that Google looks at anyway. This includes time on page and engagement metrics such as sharing, bookmarking, and the number of other pages on your site visited.

SEO tips for blog posts

If you want your blog posts to appear in search engines, you should optimize them for that.

Since my background is SEO (Search Engine Optimization) and content creation, here are my top tips for both:

1. Use the keyword where it naturally fits: You actually wouldn’t use a keyword as often as Google wants to see it. But you definitely can’t overdo it and insert it into every sentence. Instead, write in such a way that the topics of the blog posts emerge “naturally,” like we did in this post about how to become a lifestyle blogger. This sentence is an example. I used the keyword, but I could have used any other example. Find spaces to use it, but edit the sentences so they fit and read authentically.
2. Research what is already ranking on Google for your keyword: The SERP (search engine results page) tells you exactly what searchers want for that keyword. But just look at this Intention of the keyword. What information do the blog posts that rank at the top cover? This first tells you the purpose of searching for the term. An example of this would be “children’s book characters”. A blogger who gives writing tips might see this keyword and think it’s about writing children’s book characters, but the SERP tells us that searchers want a list of good characters that have already appeared in books. Find out what the searchers want to learn and make sure you cover that in your blog posts.
3. Write on the intent but add new information: You want to make sure your intent is covered, but add new or different information than what is already included in the ranking. If your blog post is just a repeat of what is already available on Google, the algorithm will not find it useful to give other searchers access to it. If you have new information that other blog posts don’t cover, the algorithm wants to show that to searchers and therefore improves your blog post’s ranking.
4. Add the data, facts and statistics you have compiled: This isn’t always relevant, but it helps significantly. The Google algorithm places a high value on accurate, unique information. If you’re able to answer questions and provide insight while citing data you’ve compiled yourself, that’s valuable. Just make sure you link to all studies and external sources, because external links are important too!
5. Internal link to similar content: The Google algorithm creates an identity (so to speak) for your website. It maps your site’s content to understand what you cover and how the posts are connected. By linking from one blog post to another with anchor text (the linked text), the keyword of the other blog post, you help Google understand your website, which improves the ranking of new and old content. This means designing a few sentences to include keywords from related posts, such as this one about how to write a good blog post.
6. Be Consistent When Publishing: If you don’t publish new blog posts, Google’s algorithm won’t crawl your website. This means that your blog posts are much less likely to rank because Google will classify your website as outdated and inactive. Posting regularly, at least a few times a month, is necessary to keep the algorithm visiting your site regularly.
7. Update your old posts annually: Google wants fresh content and even old blog posts can be republished after updating. You can even change the publication date to make it appear current on the SERP. Just make sure you actually update the post and not just change the date. The algorithm will target you and ignore your blog post and website.
8. Use SEO checking software: I firmly believe that you should be able to optimize a blog post entirely on your own, but there are apps that provide you with checklists that are helpful when you’re just starting out. Popular ones are Yeast And Rank math. Add them to your website as plugins so you can see the status of each post as you write it.

Develop ideas for blog posts

It always helps to have a backlog of ideas, no matter what niche you’re writing in. Sometimes you get inspired randomly and other times you have no idea what to write but still need to be consistent with publishing a new post.

Here are some blog posts Types Things to consider when developing ideas:

• How to design list items: These perform really well on Google, especially if you provide a numbered list. Cover topics in detail and these can serve as your “pillar content.”
• Why/Benefits Article: Address some benefits or reasons why someone should pursue certain activities, habits, or products
• In-depth studies: If you’re the hard-working type, go for it Google Scholar and collect data on an area of ​​your niche to uncover some lesser-known information that your audience will find helpful
• Reviews & Product Features: These style articles are a great way to embed affiliate links to generate revenue and attract brand sponsors. Simply write about your experience with a product or service.
• Life routines and habits: Do you have any particular habits and routines that have been helpful? Share your insights with these style blog posts. These also often pair well with the why/benefits style articles.
• Error style article: Instead of taking the standard “How to ____” approach to content, you can also “mistakes you make with ___” and take that angle.

Whatever type of content you choose, make sure the content is diverse. You don’t want to only How-to blog posts and you definitely don’t want just product review posts. Create a mix and link them together!

Bonus Tip for a HUGE Content Backlog:

When you create a blog post, especially a pillar post, pull out a subheading and create exactly that in an entire blog post. An example of this blog post is the next point below on promoting your content, and this blog post on how to promote your blog posts goes into more detail.

This will give you a long, comprehensive list that you can link to internally and use to build your website

7. Promote your content

If you only want to post what you like and don’t want to worry about attracting viewers, you can skip this step. However, if you actually want to attract viewers to your website, you need to promote your content and let the world know about it Is something on this page.

There are tons of ways to do this, but here are the best methods for promoting blog posts:

• SEO: free advertising through Google if your post ranks high enough for search terms
• Pinterest: Learn how to use Pinterest to upload images that link to your content
• Guest Post: Ask to write a blog post on another person’s or company’s website where you can link to your blog
• Ads: This isn’t highly recommended because it’s difficult to do well, but you can set up your blogs to run as ads on Facebook or Google
• Collaborate: Connect with other bloggers in your niche and offer to collaborate in some way. This might look like creating a “series” of content, but splitting the blog posts between a few people and linking to each other’s blog posts.
• Social Media: If you have an online presence or want to build one, you can mention or reference your blog posts in your social media posts, like Kate Eskuri’s example below.

Promoting your lifestyle blog can be challenging at first, but keep going! Find out which methods work best for you by analyzing your social media numbers as well as your traffic sources (with Google Analytics).

8. Grow your email list (optional)

This is optional, but not if you want to monetize your blog or have a list that you can use in the future to sell sponsorship slots or sell your own product or service.

There’s a basic method here with a lot of room for variability: create free resources, discounts or offers and require an email address and first name in return.

You’ll often see these as pop-ups or offers within the blog post itself, and you need an email service provider that can do this well.

We recommend these options for service providers:

• Mailerlite – free version available
• Flodesk – very fair prices and diverse options
• Convertkit – high performance, but can be expensive if you have a lot of subscribers

Check this out if you want more detailed tips on this Grow your email list.

Examples of lifestyle bloggers you can learn from

Note that you will do this learn from them, do not copy. It’s hard to see what someone else is doing and love it not copy it. The truth is, doing so will make you lose your integrity and further distance you from your own unique brand.

Instead, when you see something you really like about these lifestyle bloggers, ask yourself: What? around you like it. Discover the similarities that you can create with your own brand.

1. Jenna Kutcher
2. The foundation blog by Kate Eskuri (actually Jenna Kutcher’s sister)
3. Camille Styles
4. The Thin Confidential
5. Quintessence
6. Wit and joy
7. The blonde abroad
8. Positively present
9. The confused millennial

Learning how to become a lifestyle blogger often requires a lot more than you think. The best advice we can give you is to keep going! If you implement these steps and stay consistent, you will have a successful blog in a few years.