Growing your email list is crucial to online marketing and has a variety of impacts on your marketing results. It helps you attract potential customers, build relationships, increase sales and expand business opportunities.
Email may seem like an outdated marketing channel, but it is still one of the most effective techniques that you should not neglect. How can you capture more emails on your website and convert them into results? Here are some tips on how to do this effectively.
The 8 Best Ways to Capture Emails on Your Website
The best ways to capture emails on your website are to use newsletters, CTAs, pop-ups, exclusive content and ads, optimize sign-up, add gamification, and showcase the benefits of subscribing.
1. Display your newsletter on the website
Offering newsletter signups is a no-brainer, but you need to promote it everywhere on your website. Pop-ups should be your primary tool, but you can set them up in different locations. One of the most effective places to offer newsletter signup is your blog.
Find a good email marketing tool that fits well with your website and allows you to display your newsletter in different locations. At the same time, you’ll gain valuable insights to help you test different options and fine-tune your rankings.
2. Create powerful CTAs
Strong call-to-action messages have always been an essential part of building an email list. The CTA message informs visitors about the subscription option and highlights the benefits. For example, your contact form might say, “Get your weekly discount here,” which lets customers know what they will receive for sending their email.
Remember that internet users see hundreds of ads every day and if you want to grab their attention, your CTA should be value-driven.
3. Add pop-ups with special offers
Pop-ups are a great way to collect emails. You can create email opt-in forms in pop-ups and display them directly to your visitors, as they are usually hidden in the corners of pages and people rarely pay attention to them.
However, they can’t be a nuisance if they show up on their own without a “hook,” so include special promotions such as exclusive discounts, add-ons, or gifts.
4. Offer exclusive content to email subscribers
Many companies, especially B2B organizations, create exclusive informational content that provides exceptional value to their target audience and reflects their fundamental interests.
This includes free software tests, tutorials, white papers, case studies, webinars and e-books. Offering this type of content to email subscribers is an effective technique.
5. Create ads
Using ads is one of the most cost-effective ways to get email subscribers quickly. With a solid budget, you can get hundreds of subscribers every month. With the right targeting and user segmentation, you can get onto marketing platforms and attract valuable leads interested in your products or services.
Research your target audience and target your ads based on behavior, location, age, marital status, etc.
6. Make the signup process easy
The signup process should be easy and quick. Once you’ve convinced people to give you their email addresses, you shouldn’t go through a complex process to discourage them.
Only ask for their email address, not their phone number, location, or additional information. The process should be straightforward and include a maximum of two fields (e.g. email address and name).
7. Use gamification
Many online shops use it Website gamification. They have developed games that allow customers to earn rewards and discounts. You can offer a game as exclusive content only available to email subscribers.
On the other hand, you can create an entire ecosystem of advancement where customers can perform certain actions on your website daily or annually to qualify for discounts and upgrade their accounts, thereby opening discounts or special offers.
You can even create contests for email subscribers and draw monthly winners to reward them for their efforts.
8. Show clear benefits of becoming a subscriber
If you want to convince people that subscribing to an email list has a purpose, create a purpose. Offer your audience something they need or want and quickly let them know how they will benefit from signing up for your email newsletter.
No matter the CTA, form, or incentive you use, send clear messages and continually create campaigns that reward subscribers for their loyalty.
Diploma
Once you’ve built a large email list, use it to your advantage and engage customers more to create loyal people who will support your business over a long period of time. Start small by welcoming prospects, then engage them regularly with drip email campaigns, CRM insights, and workflow automation.