How to create a target page: my simple step-by-step approach

The other day I read a blog post when I noticed something: a section to create a target page to advertise offers like a free eBook. Of course I clicked on the link. I brought myself to a clean, focused page on which the E -Book contained, how to get it and why it is worth checking it.

When I flipped through, a few things noticed. The design was super easy – no distractions, just a clear focus on the eBook. The copy was sharp and convincing, and the offer felt like child’s play. The best thing about everything is that you only asked me about my name and my e -mail. I got valuable knowledge And You have a new subscriber. Win-win situation. That is the power of a well -built target side.

Interested? Well, in this article I will lead you through the most important steps to create a target page that builds on these principles. Personally, I love starting with a template. It saves me before dealing with every code, and I can concentrate on the fact that the site looks great and converts well.

I used Drift Kings Medias CMSHowever, you can use similar software that offers target pages templates, such as The free landing page builder from Drift Kings Media or Mailchimp.

Table of contents

The targets usually fall into one of two categories: reference or transaction.

• A reference -Landing page is more like an informative guide -it explains a specific product or a certain service in detail.
• On the other hand, on a transaction -landing page, everything revolves around action. It was developed to get visitors to do something like downloading an e-book, registering for a webinar or making a purchase. That is why it is a contact point for marketing campaigns.

For example, let’s assume that I am a marketer for a fictional NASA-like space corporation, and I was commissioned to create a target page for a fantasy e-book over space to be interested in children. The aim of this target page is to increase the leads.

1. Choose a template that will help you achieve your goal.

To create my page, I selected a list of templates while I keep my eye on my end.

When I knew that increasing leads and the customer experience were the top priorities, I decided on a template that presented my E -Book offer and provided a form. I also wanted a unique, striking structure and a simple design.

What I like about this target side template – in addition to the above criteria – is that it is referred to as the “starter”. As a marketer with little or no design experience, a work template sounded on beginners who sounded directly in my alley.

2. Name your target page so you can find it later.

Next, it is a good idea to name your target page. If you plan to have several pages on the same system, call everyone that distinguishes a design of future pages. In this example, I decided to name it “E -Book offer”.

In this way, I find it easily on my dashboard when I check the performance of this specific target page.

3. Design your page layout to what your audience sees first.

Let’s start to design after labeling your target page. For this step I was able to use a drag-and-drop editor. I had decided that it was important that the leads see the cover of the E book, an appealing description and the form.

As a visual learner, a drag-and-drop editor is a dream. I can spend less time to learn code that fix these elements and visualize more time to visualize experience for the lead. I can see how the copy of the header is presented and whether it is effective to engage the audience.

4. Use the free campaign assistant to create an appealing copy.

This is the point where I want to ask you: Do you already have your target page ready for publishing? The reason why I ask is that I know from experience that it can take weeks to design a first version. If you don’t have a text for your page yet, I suggest using this Drift Kings Medias of free campaign assistant This is how you generate copies based on your campaign goals and product/service information.

How does it work? Describe:

• The campaign you run.
• Who they aim.
• What you offer
• What tone you want to use.

For example: “I create a target page for a co-working area called (X), which offers a 25% discount on your first month for freelancers and distant workers. I want the tone to be friendly and talkative.”

You will see a first version of the copy that you can easily edit. You can also regenerate the copy if you want to see an alternative. What I love is that you can save all versions of your copy and improve you over time and receive the first results of your campaign.

5. Send the advantages of filling out the landing page form to the website visitor.

Somewhere on my target page I wanted to offer short, effective lack of value, which would ultimately convince the reader to complete the process.

In my example, the three columns at the bottom of the form communicate the value of my E book. These columns each had their own appealing symbol, which was colorful, professional and clean. I used the text to communicate a main advantage and then describe it in one sentence below.

6. Personalize the page so that it is unique for the purpose and your brand.

The next step is a kind of “choose your own adventure”. Here I added elements that would match the brand of my imaginary company. I uploaded a logo image and ensured that the colors were consistent throughout.

I wanted to make sure that the text remained black and white and corresponds to my logo and the pictures did not bother the user -friendliness of my website. This choice makes the page look professional and functional.

As soon as you are satisfied with the layout and design, it is time to deal with the last steps.

7. Test your target page for dynamic content and user experience.

Because The use of mobile phones increases every yearIt is a good idea to test your site to ensure that it is dynamic. If your page is “dynamic”, it simply means that the content on your website automatically adjusts the type of screen that is used to access the content.

Here I tested my target page to format formatting on the cell phone. I wanted to make sure that the content was still displayed properly and professionally, even though it was displayed on a different type of screen than the one with whom I created the page.

If you use a CMS to create your target page, check whether the software offers dynamic content options. For example, if you find that the logo you use does not appear to be good on a smaller screen, you can make the necessary adjustments.

8. If you want, carry out a test to analyze the page output before sliding it live.

Finally, consider carrying out a test on your page. Testing can show and analyze variations of your site to the audience which variations do better. In this case, the winning page would have the most conversions.

With the software I use, I can run an A/B test or an adaptive test. Both achieve the same goal, with the only difference that the first two different versions and the latter operate many.

These tests are carried out with a real audience. Therefore, make sure that your pages will publish before the start of publication. Make sure that the form fields work and your copy is free of charge of typing errors.

After completing this steps, your target page is completed. I bet it looks fabulous.

Best practice for the construction of a target page

1. Use only one CTA per destination.

Before you immerse yourself in the creation of your target page, make a break and make it clear in one thing: What is the goal? Which measure should someone take if they end up here? Maybe it downloads an eBook, registering for a free trial version or booking a call. Whatever it is, define this goal in advance is the key. It will find out how to write your copy, design the page and select the perfect request for the plot.

And although it may be tempting to absorb more than one CTA (I tried brands like Home boss), it is rarely a good idea.

When I speak from experience as a marketer, I caught every time I got my eyes on one side with two CTA side by side when I rolled my eyes. It feels confusing. You want your visitors to concentrate on one thing that is not torn between the options. If someone has downloaded an eBook, but sees another button such as “Experienced more about us”, they instead click on it and completely forget the eBook.

A page, a goal, a CTA – this is how you keep your audience on the right track and your target page work as it should.

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2. Only feature key information.

What is the only thing that you drive the fastest from one landing page? For me it is definitely information overload.

When I see a text wall, I am usually outside, unless this page happens to be the only place where I can get it. But let’s be real, that is rarely the case. Most of the time I can find what I need elsewhere, and I will always choose the website that offers a cleaner, more pleasant experience.

So make sure that your design and copy are focused and clear. Zero in the key information that your audience needs to know.

I understand it, sometimes you have the feeling that there is so much to say about your product or service. But trust me that you are better off to highlight only the most important advantages. People don’t try to spend on their website forever – they just want to know enough to make a decision.

A strong promise of value, a few outstanding advantages, some certificates and a convincing CTA – this is usually everything it needs to do the work.

3. Stay authentic – do not use storage images.

I can’t help but giggle a little when I dive the same stick picture on the Internet. It definitely doesn’t do much for the authenticity of a brand.

Sure, the use of stock photos seems to be the cheapest option at short notice, but in the long run this can really affect your brand image. Inigo RiveroManaging Director of House of the marketers And one of Tikok’s first EMEA employees once told me that design is absolutely an important element that must be considered before the start of a marketing campaign.

“In our work with TikK campaigns and brand advertising, we found that simplicity and authenticity achieve the results. For a campaign, we have transformed a generic target page into a conversion power package by replacing stock photos with real, appealing user-generated content (UGC),” he said.

Instead of polished, excessively staged images, they showed raw clips from influencers that actually use their customers’ products – directly from their TikTok campaigns. This change made the page alive and inflicted, which gave the audience with real connections.

“The visitors stayed longer, were committed and were able to be converted with higher rates. By showing real people with the product, we built trust,” added Rivero.

4. Remove the upper navigation.

Good landing page design really depends on the simplicity. One of the simplest ways to switch off distractions is to remove the upper navigation bar. This helps to concentrate the visitors on their target side, which is exactly in front of them.

Brandy hastingsSEO strategy at SmartsitesI shared a great example of how you redesigned a page for one of your customers.

“We have removed the top navigation to eliminate distractions and concentrate the users on the conversion. The mobile version keeps all critical elements: the logo, CTA, short copy and shape -with clear TAP targets. We also used color contrast (Teal + Coral Red) to visit the CTA buttons.

After this update, the bounce rates decreased by 17% and quoted the submissions by 29%. In addition, the mobile layout became much easier to scroll, with CTAs remaining visible all the time. This only shows that thoughtful design decisions – such as intelligent distance and visual focus – are not just about looks. They make a real difference in how well your target page converts.

5. Remove visual distractions around your CTA.

Your CTA can not only be in competition with other CTAs, but also through distracting elements that are placed.

“I have optimized hundreds of target pages for B2B and E -Commerce, but a visual tweak consistently drives the results consistently Ardoz Digitaltold me.

“With a latest landing page revision, I took off the foot, secondary links removed and the primary CTA in a firm white box surrounded against a dark background,” he said.

In this design, he showed no gradients, no shadows and no icons. “This change alone increased by 36% in 14 days.”

I have to agree that we should not give users to hike their website and choose a way that does not end in their funnel. “If everything else fades into the background, the CTA becomes a hero,” he concluded.

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The focus of the focus on the top of the website is an error that I saw a lot, especially from companies that do not have much experience in website design or marketing.

Don’t get me wrong – it is super important to nail the tip of your site. It is the first thing people see and it plays a big role in whether they are able to be able or jump.

But here is the thing: this top section is only the opener. His real task is to arouse sufficient interest in someone to continue scrolling. If the rest of the page does not deliver if it loses steam or does not build on this swing, people fall off. I look at it like a book with a first chapter of a killer that sprays out, or a show that hangs it in the pilots, but falls flat in a row.

For me, the goal is to always ensure that the entire page tells a consistent story, not just the beginning.

7. Don’t forget to optimize your page for SEO.

Remember to optimize your target page for SEO. The most CMS software It is really good at pointing out SEO options for websites, and the optimization of your website could receive more data traffic from queries in search engines.

For a short starting point to optimize my Space eBook for SEO, I would make sure that the E -Book has an appealing but relevant title. I would also mark the contribution with relevant keywords in order to increase the visibility on search engine results.

A great landing page makes a difference.

One of my favorite methods to learn and improve my own strategies is to observe what other brands do and see what works in my opinion and what I think. How did you recently advertise a target page? I saw some of them while scrolling through LinkedIn and in e -mail newsletter. Next time take a closer look and analyze how the target page was created.

After reading this article, I hope that you will feel safe how you create a target page. With these high -ranking steps and my best best practices, you are on the best way to create an opportunity to earn more leads.

Note from the publisher: This post was originally published in June 2020 and updated for completeness.