Lead Generation Guide for WordPress
This WordPress lead generation guide will help you find ways to maximize lead generation on your WordPress website. Companies looking to increase sales and profits can benefit from this guide. These simple tips and techniques will help you convert more website visitors into leads.
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Lead Generation Basics for WordPress
Lead generation is the method website owners use to generate customer interest in a website’s products or services.
Studies show that more than 75% of your organic search traffic never sees your website again.
With lead generation for WordPress you can change that.
Lead generation is all about engaging these website visitors and getting them to take action like: B. Enter registration data and become leads or interested parties.
Through lead generation, you open a communication channel between the website and the user.
Through this channel, you can ask your website visitors to join your email list, follow you on Twitter, or like your Facebook page.
Email addresses are one of the most requested lead data points by companies. This makes sense considering how effective they can be as a marketing tool.
Once a communication channel is open, you can use it to send information about new product offerings, company updates, and giveaways.
Lead Generation: Who Should Do It?
From large companies to small and medium-sized websites and from bloggers to freelancers, almost everyone with a website needs a working lead generation system.
Hobbyists can also benefit enormously from collecting leads. How come some of them turn their hobbies into profitable businesses? Although this process takes a lot of time and effort, lead generation is almost always one of the first and most important steps they take.
Marketing and business students in particular, as well as all bachelor’s students in general, can benefit enormously over the years by collecting leads in the areas that are close to their hearts.
Many internet marketers’ biggest regret is not collecting leads early.
Lead Generation: When Should You Start?
You lose a lot of business potential if you don’t generate leads through your WordPress blog or website.
For the same reason, you should start generating leads right away. This also applies to companies that have not yet been founded.
Lead Generation for WordPress: Getting Started
In this section, we’ll take a quick look at the things you need to start capturing leads on your WordPress website. You need a blog or website based on WordPress. You also need a standard email marketing service provider like Aweber or Constant Contact. Lastly, you need to set up OptinMonster, a powerful lead generation tool for WordPress.
Comments encourage user engagement. When a user leaves a comment, it reflects that they have browsed the page. And because they chose to get in touch with you, it is likely that they will become a lead. To generate leads from comments, you have the following options:
Using comment redirection to capture leads
Typically, users are redirected to the same page after leaving the comment.
To convert the commenters into leads, you can redirect them to a thank you page or perhaps a special offers page after submitting the comment.
Set up and activate the Yoast Comment Hacks plugin. Go to Settings and then navigate to Comment Hacks. Click the “Comment Redirection” tab. Select the page you want to redirect first-time commenters to and save the changes.
Add an email signup form on the redirect page to start generating leads.
Using the Comment Subscription Option for WordPress
Users who leave comments typically do not receive notification when new comments are added after them. The comment subscribe option allows you to send people a notification every time a new comment is added. The number of page views on your website and the number of returning visitors will also increase. It’s also good for your brand awareness. This also gives you more opportunities to convert commenters into leads.
To add a comment subscription to WordPress, set up and activate the Subscribe to Comments Reloaded WP plugin. Go to the plugin settings and then click “Subscribe to comments”. The default settings are usually best, but you can always make changes if necessary. Save the changes.
Lead Generation for WordPress: Dynamic Opt-in Forms
A simple email signup form may not be the most effective lead capture method. Use OptinMonster to create visually appealing, high-converting opt-in forms. You can use A/B testing to compare different forms to see which ones convert best.
OptinMonster allows you to use different forms for different pages on your website. You can also customize forms based on the visitor’s location, traffic source (Facebook, Google, etc.), device (mobile, desktop, etc.), and more.
Exit intent popup for email signups
OptinMonster can determine whether a user has the intention to leave a website. Based on a user’s mouse movement, you can show them a popup when they leave your website.
This gives users one last chance to log in before leaving the site. It is not intrusive because it appears exactly when a user is about to leave the website.
Lead Generation for WordPress: Contact Forms
Contact forms are another popular way to generate leads in WordPress. WPForms is an easy-to-use contact form plugin that allows you to create attractive contact forms and integrate them with an email service like Aweber or Constant Contact.
WPForms Lite is a free contact form plugin from WPForms. It offers a drag-and-drop builder for creating contact forms.
There are three types of confirmations with WPForms: you can (1) show a custom message to visitors who fill out the form, (2) redirect them to another page on your site, or (3) redirect them to any other URL.
Lead Generation for WordPress: Lead Magnets
A special offer designed to encourage users to take a specific action is called a lead magnet. This could be a helpful resource, a free e-book, or a discount voucher.
Lead magnets are effective because visitors don’t have to exchange the value they receive for money as usual. Instead, they can accept the offer by providing their registration details (usually name and email address).
Lead generation for WordPress: campaign optimization
To optimize your lead generation campaign, you can take the following steps:
- Use A/B testing to find out what really works
- Maximize your efforts with multiple opt-ins
- Test with different images, videos, colors, etc.
- Use multiple lead magnets to maximize lead generation
- Keep looking for new and creative ways to generate more leads for your website
Generate more leads from your WordPress website with Reach First, a digital marketing agency in Edmonton, Alberta specializing in WordPress design and development, lead generation, campaign optimization and conversion optimization. Other services we offer include lead generation via PPC, SEO, SMO and SMM. Contact us today for a free marketing audit of your business.