To optimize your business online, you must also optimize it on Google, and it is not enough to just rank higher on Google. You should improve your presence on multiple platforms to reach your target audience.
One such platform is Google My Business This allows you to easily connect to Google Search and Google Maps. With Google My Business, your customers can easily find you in Local Finder, Google Maps, and organic search rankings.
But do you know how to optimize your presence on Google My Business? Read on to learn about different tricks you can use to rank better on Google My Business.
How do you optimize your business on Google My Business?
Google is king when it comes to providing search results. Every day its algorithms change and therefore you have to plan your presence accordingly. Here are a few things you should know to improve your business on Google My Business.
Enter all the information requested by Google
Entering all the information into Google My Business is important for you. Because if you don’t do it, someone else will. Google My Business offers the ability to change the information even if you are not the owner of the business. Even your competitors can make changes. So imagine the negative impact this can have on your business.
This is just one of many reasons why you need to log in to your Google My Business account regularly to ensure the security of your account. However, with Google Updates, you can view all updates via Check Updates. It is an opportunity for you to remove any false information about your company.
Add a post
Writing a post of around 1,500 words on the Google My Business app will also increase your chances of ranking higher. By publishing a blog post with relevant information for your customers and the associated link, you will increase your rank.
If you’re not sure what types of posts you should add, here are some suggestions:
- If one of your blogs is popular, provide a link to that blog.
- When you host an event, you can set up an event with the specified date and time.
- Create a blog about your services
- If you have a new product, add its image or video along with the link to purchase
Write a detailed description
To rank higher on Google My Business, you need to write a detailed description of your product/service. It should have a word count of around 2,000 to 3,000 words and contain full details about all your products.
Providing all the necessary information about your product on Google My Business will help your customers learn more about you. Make sure you add accurate information about your services.
Add photos
Adding photos can attract a large number of people. If you own a business, take photos of your office. Think about what your audience would see if you owned a restaurant and upload images of your restaurant, meals, and menu.
Images can give them a better idea of ​​what your services are and what you showcase. Make sure you add high quality, high resolution images.
Do you have Google reviews
statistics show that 72% of consumers don’t take action until they see Google reviews. This is especially true in 2020. People trust other people more than they would trust your brand.
Positive Google reviews have a direct impact on your ranking. Encourage your users to write reviews about you if they are satisfied with your services. If you run a restaurant, you can ask your customers to share their positive feedback. Also, make sure you respond when someone makes positive or negative comments about your business.
Keep your working hours up to date
Last but not least, update your working hours and check them daily to ensure they are correct. Add the correct address, contact information, name, description and working hours so your audiences know when and how to reach you.
Reach First is here to help you with your business marketing and branding needs. We provide digital marketing services to our clients, thereby increasing their presence in the market. If you are looking for a guide to promote your business, you can visit our website or call us here.