The Internet plays a crucial role in the design of the way people are looking for information and spend their everyday life. When it comes to the power of the Internet, it is impossible to ignore Google and its further developed mechanism to operate its users.
As a company, it is crucial to understand modern SEO components such as the language search and to understand how they will affect the future of digital marketing. This is predicted 50 % All search queries will be carried out by language by 2020. Before we continue, we take a look at the basics:
What is voice search?
With the language search, users can speak in contrast to entering a device to carry out a search query. Language assistants like Siri and Alexa use speech recognition functions to understand what users say and react to it. Language search is not a brand new concept; There has been a while. However, many companies still hesitate to recognize how the lack of an effective voice search strategy can have a negative impact on their SEO results.
Language search and SEO rankings
Google and other search engines attach great importance to it Voice search Optimization, since the number of online spark hunt increases rapidly. As a company, use SEO to place your website higher so that your audience can find you. What happens if your website is not optimized for language search? You will surely lose customers who find their products or services by voice input.
There is a significant difference between traditional SEO practices and voice search see. You should work towards a balanced SEO strategy that can help you achieve a ranking both in the search for language and in the text search.
How the language search differs from the text search
Text searches are usually short and include about two words, while voice search inquiries are longer until the end. It is a good approach to test longer, more language -friendly keywords to achieve this Optimize your website for language. Add some question keyword phrases with fill words to your keyword list. Try to understand the intentions and questions that your target group will probably search with with the help of a voice assistant.
Related: 4 steps to prepare for your PPC campaigns for language search
Tips for language optimization
The search for language develops into a more worthwhile and natural way of looking for information. In the following, some of the tactics are listed with which you can optimize your website for language:
1. Content development
When developing the content strategy for your company, assign questions throughout the Customer Journey. It ensures its presence in every phase. Organize questions from awareness and interest to purchase and customer support at various points from the Customer Journey. Long content, which is easy to read and understand, achieve a good ranking when looking for language.
Related: 15 top tips to optimize your content for the revolution of language search
2. Page speed
The speed of your website can be a crucial factor for SEO and user experience. According to an analysis of potential rank factors for language search, carried out by BacklinkoIt was examined that language search results are loaded faster than average pages. While your audience is expecting quick results, your side speed is considered a mobile ranking factor. Make sure that the loading time of your website is super fast.
3. Selected snippets
Many search results come directly from featured snippets or response boxes, which are displayed at the top of the SERPs with high -quality answers to questions. It is important to consider that most language searches are queries that are asked in the form of questions. So create featured snippets to be at the top of the regular search lists.
Related: How to get featured snippets on Google: a short guide
Diploma
Invest in the optimization of language search to improve the overall performance of your online marketing strategy in the future. If you are now focusing on optimizing language search, you are one step ahead of the competition and will achieve long -term brand growth in the future.
If you are not sure how you can implement an effective voice search strategy to always be one step ahead, contact an online marketing agency that specializes in search engine optimization (SEO).