Many businesses struggle in the world of digital marketing trying to get more conversions. However, they don’t know where to start and which options to choose.
With social media and digital marketing booming, focusing on your landing pages is another useful way to drive more traffic to your services. Various digital marketing companies offer services to help companies grow their business.
Reach First also offers SEO and digital marketing services in Edmonton, increasing your business’s sales and revenue. We are aware of all the upcoming marketing trends that will impact businesses in the coming years. One of them is introducing an effective landing page.
This blog post continues to talk about landing pages and how you can create a top-notch landing page for your own business to attract your audience and thus increase sales.
What is a landing page?
A landing page is what potential customers see when they visit your website. It is a standalone website created specifically for marketing purposes. Since the main purpose is to attract the audience’s attention, special attention must be paid to the marketing strategy, page design and content.
If you focus on marketing your landing page, you can reap many benefits. It keeps the user’s attention and prevents them from turning to other options.
It gives you more insight into user behavior and decisions. A good landing page can help you improve paid ad performance. Additionally, using the same logos, colors, and themes on your landing pages will help your customers identify you and create a unique image of you in their minds.
Ways to improve landing pages
Make it easy to read
People like simplicity when it comes to visiting a website page. They don’t like fancy buttons, moving graphics and other complex elements on the pages. Rather, what is important here is a simple and informative layout with not too much text.
If you want to emphasize something, you can use bullet points and bold font. Write short paragraphs. Too much information can make the page look boring. Provide clear buttons on the page to let them know what other options are available to them.
Have CTAs
Call-to-action buttons are also very important on landing pages. Your CTA should be consistent with the rest of the text and information on your landing page.
A CTA on your landing page is important because it encourages the reader to take the next action if they find you interesting and relevant to their needs. You can include different CTAs such as:
- Start your free trial
- Call us
- Click here to find out more
- Register now
- Buy now
Consider adding other important information above the fold
A fold on a page is a section that appears without the need to scroll. It is the section of your landing page that appears when you load a page. Therefore, this non-scrolling part must contain important information about your products or services. It must also contain a CTA so that those users who visited your website after reading an email or an ad can use the CTA button of their choice because they have already been convinced to use your services.
Test your landing pages
An A/B test is a test that can be used on your landing pages to help you decide which type of landing page will drive more conversions. For example, you run two landing pages and change a few elements on each to see which one performs best. This is a matter of trial and error, and the one that performs better should be your final landing page.
You can make changes to the following items:
- CTA
- Button sizes
- Number of form fields
- Column design
- Colors
- Button options
Final thoughts
The tips and tricks mentioned in this blog are just a few of the many different ways you can improve your landing pages. You can also consider font sizes and designs, looks, and images on your landing pages to improve their attractiveness. Additionally, enlisting the services of a professional digital marketing company can also help you create a compelling landing page for your website.
About Reach First
Reach First is a one-stop digital marketing company offering marketing, software development and more. If you would like to find out more about us, contact us here.