I have worked with WordPress and SEO for a long time. During this time I developed and adapted to new SEO techniques.
One thing that has remained constant is that the SEO has been subjected to significant changes since the beginning. Every SEO expert will tell you that he looks very different these days.
For example, I saw how people fill keywords everywhere. They also built these inferior spam links to improve their ranking.
But these old SEO techniques no longer work!
Today Google focuses on EAT. This stands for experience, specialist knowledge, authoritivity and trust.
As someone who operates several WordPress sites, I had to completely change my SEO approach to stay competitive online.
I also have a lot of WordPress site owners to fight with this shift. For some, their ranking lists also sank after trying to implement Eeat because they did not follow the best practices.
But here are the good news.
If you use a WordPress site, you can quickly improve EEAT with simple but practical steps.
I have experimented with various EAT SEO techniques on dozens of websites and found the most effective ways to show specialist knowledge and to build up trust in WordPress.
This guide will output the exact steps that worked for me.
You will learn practical opportunities to increase your EAT signals. We will use WordPress functions and proven strategies.
What is EEAT?
As already mentioned, I saw how SEO changed a lot, and one main reason is the focus on EEAT. With such a sharp focus, EAT is an SEO concept that we all have to understand now.
EEAT stands for experience, expertise, authority and trust.
In this way, Google users are intended to find the most relevant information online. You would like to make sure that the content is reliable and comes from credible sources.
In the end, Google wants to help users find reliable answers to their questions.
Now I have learned that EEAT is not just a score of Google Checks.
It is more of a guiding principle for how Google’s systems understand the general quality of your website.
It takes real effort and time to build real authority and trust online. As a result, this shift can initially feel challenging.
But let me simplify it for you.
Since this article now explains what EEAT is, tips on improvement and tools that help you have divided it into sections. Select one of the following links to go to the section you want to read.
Let us immerse yourself with the details of EEAT and the use of SEO.
Understand eeat in detail
Now that we understand what EEAT is and why it is important, we take a closer look at every part. In order to better understand EAT, it is helpful to open every letter in acronym to understand its importance for your website.
Experience (e)
Let’s start with the first “e” that stands for Experience.
In this part, everything revolves around first hand and something itself.
I have found that the experience factor has recently become much more important. This is partly due to the development of new AI tools.
Tools like Chatgpt can quickly generate large amounts of text. But this content often lacks a real personal insight.
In addition, AI content can sometimes repeat things online. As a result, it couldn’t bring anything new to the table.
So Google started to set real experiences more weight. You want to see that a person has used a product or visited a place.
In the event of your company, you actually have the experience of clarifying others who are looking for answers to the area.
As a result, Google prioritizes personal stories and insights won in your industry. As you can imagine, this shows that the content is not only pulled or generated by AI by other websites.
One way to demonstrate my experience is to include examples from my projects. This is a quick way to share what I saw or did and added this experience of experience.
This shows the readers and search engines that I am familiar with the topic because I experienced it first -hand. As a result, it proves that the information from practice comes in real life.
Expertise (e)
We just talked about experiences and have this knowledge first -hand. Immediately afterwards comes the second ‘e’ that is specialist knowledge.
With these two “we go hand in hand as specialist knowledge in order to have deep knowledge and skills in one topic.
Expertise means that you have a thorough understanding of the topic that you write about. Apart from that, it shows that you have the necessary skills to effectively explain it.
I have learned that showing expertise is the key because it helps readers to trust that the information they shared are correct and helpful.
This is because specialist knowledge indicates that your content offers real and valuable insights into your business area.
To improve the SEO signals, I concentrate on clearly reducing complex ideas. I make sure that the article thoroughly examines the topic and shows the readers that I am an expert.
As a result, readers can quickly recognize that I know more than just the basics.
Authority (A)
Now we go into the ‘A’. This part of Eeat is about authoritivity.
Authority means how much your website is seen as a trustworthy source for your specialist topic. It’s about being a starting point for information.
So I consider it the call of your website in his specific area. This is because the authority Google and user shows that they are a manager or authority in the room.
To analyze authority, Google searches for signs that a real company or a real person is behind your website. To be clear, this is not just a random page online that you created.
It must show the knowledge and skills of the people, create content or offer services for your company or team.
That is why it is so important today to focus on creating a strong personal brand. This helps people to better connect with the expert or team behind the website.
In addition, I have learned that it is easy for people to contact them, to make them. As a result, if you have clear contact sites, you are available and real.
Your website should also be easy for visitors. That means it has to be helpful and fulfill its purpose well.
In addition, it is important to update the content of your website frequently. This is because new information shows that your website is active and up -to -date.
Trustworthiness
We have reported experience, specialist knowledge and authority. Now it’s time for the last letter in Eeat.
This last letter is ‘t’ and stands for trustworthiness.
Trusty means that your website is credible and reliable. People have to feel safe and confident when visiting their website and using their information.
For me, this is one of the most important parts of EEAT, because if users do not trust their website, the other “EEA” signals do not play so important.
The structure of the trustworthiness now includes several key elements, including accuracy, transparency as well as privacy and security.
- Accuracy: Means that the information on your website is correct and factual. I always check facts before I publish anything.
- Transparency: Means to be open with their users. This includes how to use your data and who is behind the website.
- Privacy and security: These are important for building trust. Users need to know that their information is safe from you. I make sure that my websites are appropriate security measures. I also clearly determine my data protection guideline for visitors.
After you understand what EEAT is, we should look at implementable techniques to improve your SEO and site rankings.
Specific options for improving your EEAT
We have just broken down what EAT means: experience, specialist knowledge, authority and trust. Now let’s talk that you put this in action on your WordPress site.
1. Create helpful content
The first and most important step in increasing EEAT is its content itself. As already mentioned, it must be really helpful and original. It shouldn’t just repeat what is already on other websites.
So how do you create helpful and original content?
First, the content should be experience-centered. A good way to emphasize this is to create first -hand knowledge and personal stories.
However, writing content that focuses on personal stories is not enough, but should also focus on a People-First approach. For example, I focus on answering reader questions instead of simply adding key words anywhere.
The best way to create the content of people is to carry out thorough research. I dig deep to find precise information for my articles in forums like Reddit in which the actual users get involved.
While SEO keywords can help them find out what people are looking for, helps them to look at forums, how they talk about what they have to fight for and what real answers they are looking for.
I also focus on details.
I make sure that I treat a topic thoroughly so that readers get a comprehensive understanding. My goal is to ensure that I answer all questions that users may have in the post office to improve the stay.
Displacement time is an SEO signal that Google says how long someone has output on its website. The longer you stay, the more likely you will receive the answers you are looking for.
And in return, Google says that your website is the right place to get these answers.
2. Enter transparency and author information
People want to know who is behind the words they have read online to decide whether they can trust the information.
Therefore, I make sure that I add every contribution to an author’s biography. This informs readers about the author of the article, where they find more content and why they are an expert in this field.
In addition, there is clearly the intention to content. Why was this article written and what should readers get from it?
As a result, the reader knows exactly what he can expect. It is more likely that you stay, read through and take measures because the content feels targeted and really helpful.
If others were involved in creating the content, it is important that this is transparent.
Clearly the listing of participants, regardless of whether you have helped research, writing, writing, editing or expert input, give your work credibility.
In addition, it shows that the content not only the opinion of a person, but also a joint effort, which is supported by various perspectives or specialist areas.
This is because readers know who was involved, especially if the topic of deep knowledge or experience requires first -hand.
In the end it builds up and shows that its content was created thoughtfully and carefully.
The best way to demonstrate the author organic and the employees is to use the scheme.
This helps to understand search engines who wrote the content. It structures the author and organizational information for you.
I use a scheme -Markup to help Google to connect the content with the person or the team behind it, which creates authority.
Apart from that, including liability exclusions and transparency instructions are of crucial importance.
This creates trust with your audience. For example, I will say whether something is an opinion or whether a contribution is sponsored.
3 .. Use credible sources
When I write about a topic, I always look for reliable sources for information and helped build trustworthiness.
The certificate of renowned magazines and websites is a practice that I consistently take in because it improves the accuracy and authority of my content.
My favorite approach is the connection to trustworthy news sources, academic magazines and official research.
These types of sales outlets provide current information that has been checked, checked or supported by credible institutions.
This is important because readers and search engines appreciate content that is supported by real evidence.
When I refer to a known source, it not only helps to explain complex topics more clearly, but also shows that I have taken the time to check the facts.
This is one of the simplest ways to build trust and show that my content is not based on guesswork, but on solid, reliable information.
In addition, I linked original studies if possible.
I link directly to the study to look at the source data for themselves. I think this helps to show the depth of my research and my expertise.
It also shows that I don’t just repeat information from other blogs. I return to the original facts.
4. Create a positive brand call
Your online call plays a major role in Google’s view in the authority and trustworthiness of your website.
It’s not just about what you say on your website. It’s also about what others say about them on the Internet.
Reviews, mentions, backlinks of respected websites and even social signals contribute to their digital credibility.
This concept reflects real life.
Just as people trust a company that is recommended by others or is very familiar in the community, Trades Google websites that are talked about positively and consistently online.
If your name is displayed on reliable websites, in expert roundups or by satisfied customer reviews, it builds up a picture of reliability.
The stronger your reputation, the more likely Google is to treat your content as high quality and worthwhile.
It is about showing that you are a trustworthy voice, not only through your words, but through the broader conversation about your brand.
I am actively working on building a good name for my websites. It requires efforts that go beyond writing articles.
Here are my favorite methods to build a brand:
- With digital PR: If you are presented on reputable websites or in online publications, increase your visibility and authority. It shows that others recognize their work and are ready to quote or mention them what trust builds both for users and for search engines.
- Influencer marketing: Cooperation with influencers in their niche can significantly expand their reach. If someone who already trusts their audience supports their brand, this creates immediate credibility and interest.
- Guest post: The transmission of well -made articles to relevant websites is a tactic that I use regularly. It enables me to share valuable knowledge with a new audience and at the same time create authority in my industry.
- Management of social media: Stay actively and committed to platforms such as Twitter, LinkedIn or Instagram to build a loyal community. If you react to comments and share useful content, you can focus on your brand and humanize your voice.
- Certificates: Showing positive feedback from satisfied customers or customers is a powerful way to build trust. It offers social evidence that your product or service provides a real value.
- User -generated content (UGC): Encourable comments, reviews or common contributions from users show that your brand is actively and valued. However, it is important to moderate and highlight high -quality contributions in order to keep things positive and in the brand.
- Case studies and success stories: I focus on sharing detailed case studies that show how my strategies provide results. Real examples of success give potential customers trust in their process and demonstrate their expertise in action.
All of these activities create a stronger name for your website. They show Google and users that their website is known and trust in their area.
5. Create relevant backlinks
Now let’s see the construction of relevant backlinks. It is important to remember that not all links are now generated equally.
Although the weight of the connections in the SEO has reduced, it is still important, especially if they are done correctly.
This is because Google takes more about the right Kind From left today.
I have learned that it is not about collecting hundreds of random backlinks. What really matters is to earn links from trustworthy, relevant websites that actually make sense for their content.
This means that you should concentrate on quality over quantity.
A good connection between a respected website is better than many inferior.
So if you receive links from websites that are viewed as authorities, you will increase your own authority and tell Google that others trust you in your area.
And as already mentioned, links should come from websites that relate to your topic or your industry.
A link from another SEO website helps me to show my specialist knowledge in this area. A random link from a non -related website doesn’t help that much.
I concentrate my efforts to earn left of reputable websites in my room. This strategy has helped my websites to build stronger EAT signals.
In short, Link Building is less about the trust and more about the trust and recognition of credible, relevant sources. It is about building real authority and not just pursuing numbers.
We talked about creating helpful content, being transparent, using good sources, building up the call and receiving high -quality links.
Now let’s take a look at some tools that I used that can make EEAT easier.
1. Everything in a SEO (aioso)
Everything in one SEO (AIOSOSO) is a powerful WordPress plugin with functions with which the EEAT signals of your website are strengthened.
I rely on to treat important technical SEO elements that support trust, specialist knowledge and authority.
One of the most useful functions is the Scheme -Markup support. With AIOSO, I can add posts and pages to structured data and help search engines to understand who wrote the content and what it is about.
I use this to attach the author’s BIOS, to properly link it and to emphasize login information, which strengthens both authority and trust.
Apart from the authorship, Aioso helps to structure other critical details such as organizational information, article types and more. These additional context layers send clear quality signals to Google.
Another helpful tool is the content score system, which evaluates its contribution to readability and SEO freely during writing. This ensures that the content is easy to understand and really helpful – two factors that support EEAT’s specialist knowledge.
AIOSO also offers internal link proposals and recommends relevant content that is to be linked in their contribution. These contextual links improve navigation, increase the time on site and show depth, which means that general authority is built up.
For me, AIOSO simplifies the technical aspects of EEAT and enables me to concentrate more on creating valuable content.
Take a look at our AIOSO evaluation here.
2. Pushgage
Pushgage is a tool with which you can use web push notifications. You can send messages directly to people who visit your website, even if you want to leave.
I used this to deal with my content and improve my stay. As already mentioned, Google says that its content is helpful.
In addition, Pushengage popups can also be displayed if a user is not on your website and brings back returning visitors.
This shows search engines that my website is active and offers an ongoing value. As a result, it helps to build the authority of my website over time.
Take a look at the latest Pushengage evaluation here.
3. Small the balloon
Small the balloon is the best social media feeds plugin for WordPress website. It draws content from social media platforms such as Instagram, Facebook, TikTok, Twitter and more.
Showing active social profiles shows that there is a real brand and community behind the website that contributes to building trust.
It increases the authority of your website and shows that you have a presence outside your website.
Take a look at this updated Smash Ballon Review.
4. Raffle
CompetitionS is the best competitions and giveaways plugin for WordPress sites. It should involve people and get excitement without coding.
I used competitions to enlarge how many users get in touch with my website and lead to more social shares.
This activity creates a positive sum in your brand. In addition, it helps to show that your website is popular and has an impact on the niche and supports the authority of your website.
Take a look at the Rafflepress rating here.
5. WPConsent
WPConsent Is a simple but powerful tool for managing cookie approval on your website.
It helps you to meet the most important data protection regulations such as the GDPR, CCPA and others by giving users clear options to accept or reject cookies.
This GDPR plugin automatically shows an adaptable consent declaration banner and pursues the user settings.
You not only protect user rights, but also your company from potential legal questions.
Showing visitors that you take your data privacy is more important than ever. People want to know how their information is used and they expect transparency.
I use WPConsent to ensure that my website is up to date with the latest data protection standards.
6. Low fruits
Low fruits is a tool that I used to find content ideas. It is great to show me specific questions that people ask online.
In addition, it helps me to discover topics with lower competition that I can address. My favorite function is to find useful long-tail keywords.
This not only helps me to create content first, but also for voice SEO, which takes care of it quickly.
As a result, lowfruits with lowfruits enable highly specific and detailed content that answers directly what users need. This is helpful and shows my expertise that build up trust.
Take a look at the latest review of the lowfruits here.
7. Trust pulses
Trust pulses Displays small notifications on your website that show the current activities. It could show that someone is just registering or buying.
This delivers lively social evidence to visitors. It shows that other real people interact with their company or content and trust them.
I think this is a strong way to build up the perceived trustworthiness immediately. It helps new visitors to feel safer on their website.
Take a look at our trust pulse rating here.
8. Clicksocial
Clicksocial is the best social media planning and management plugin. It makes it easier to publish updates and connect with your audience on various platforms.
I use it to automatically keep my social profiles active. The calendar also enables me to plan articles as long as I want, which means that my accounts always remain active.
My favorite clicksocial are the revive contributions.
With this function, this social media plugin automatically publishes my old and leading content. This helps to achieve more traffic and maintain my social activity.
Visible view and to be included in the social media helps to build up the brand presence.
This activity supports the authority of your website. It shows that a real person or a real team is behind the content and is active in the community.
Great! You now know the best EAT practices and the tools to improve them. But if the SEO changes constantly, it is a good idea to stay it.
What’s next? (The future of SEO)
As already mentioned, it is important to look forward what could come next in SEO. I always watch how the search develops and you should.
For example, AI search engines are already beginning to formulate things. Tools like Google SGE and Bing Copilot change how people find information.
These AI helpers often summarize the answers directly. This means that people may not click on websites so often.
In addition, we are more visual search and multimodal content. People look for pictures and use different types of media.
Answers to zero click are also becoming increasingly common. Google tries to give you the answer directly on the search results.
How do you adapt to it?
All of this means that we have to think about receiving only clicks or traffic.
- Engagement: You really have to concentrate on keeping users interested as soon as you land on your website. It’s not just about maintaining clicks, but also about keeping attention and giving value.
- Visibility: Ranking number one is no longer the only goal. In various search formats such as featured snippets, image packs and video results.
- Trust: The structure of trust with your audience is more important than ever. People want to be sure that their content is supported precisely, honestly and by real experience.
- Flexibility: Staying adaptable is the key to SEO. The search will develop further, but the core principles – create value and build trust – always remain relevant.
That’s it for today. I hope you enjoyed learning how you can improve your EAT for your WordPress website.
Now there are 10 best SEO tools to expand your website traffic, apart from the list of plugins above.
You will also find other articles here in which you are interested in reading.
These articles help you to fully record the new direction that SEO occupies. You are full of tips, tools and practical steps to improve your website ranking.