Your SEO success depends on how search engines understand your content to determine where to rank it. As search engines rapidly evolve and introduce new updates and algorithms, companies need to help them understand exactly what their content is about. As a business owner or marketer, you need to build websites in a way so that they get attention from both search engines and your audience.
Do search engines understand your content? Some organizations know the answer after going through an exhaustive trial and error process. If you don’t have a strategy when creating your web pages, you’re likely to create something that lacks consistency in terms of structure and design. You shouldn’t treat every page of your website as a blank canvas where you can randomly draw things.
If you want to survive in a competitive digital world, do not take a random trial and error approach as it is inconsistent and inefficient. Simply put, a documented and proven process is what you need to create optimized and converting websites. The good thing about this approach is that while it makes a website rank better, it improves user experience and conversions. Here are some essential ingredients for optimized and converting websites:
Title tag
The Title tag is one of the most important on-page factors as it provides context to help Google understand what a particular webpage is about. It also appears in the SERP. This is why you need to consider both your audience and your search engines when writing title tags. The first 70 characters of your title tag are normally displayed. Therefore, try to keep your title tags within this limit.
Don’t forget to optimize the title tag with keyword phrases you want to rank for. The content on your web pages should sound appealing and have natural title tags or web copy. Users don’t click on titles that sound spammy or confusing.
Meta description
Meta descriptions do not directly affect your SEO ranking. However, it can have a massive impact on your click-through rate, which is crucial to your SEO efforts. Google displays the description of a website in search results. Like title tags, meta description should also be written in a way that is user-friendly and engaging. Don’t try to include a few keywords as it will make the description spammy and unnatural. Google typically displays up to 160 characters of a description. So get your message across and stay there.
Related: How to write compelling meta descriptions that will boost your rankings
Jump left
When a visitor lands on one of your websites, they want to receive quick information that solves their problem in a timely manner. If the information you provide is poorly organized and your visitors have difficulty getting to it, you will lose your customers to your competitors.
Jump links or tables of contents make it easier for your visitors to find exactly what they are looking for without going through unnecessary steps. Jump links are just like the table of contents, they help readers jump directly to the relevant page or content instead of stumbling upon it randomly.
Related: How to Create a Link to Jump to a Specific Part of a Page (Quick Tip)
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Today is a busy world. Most internet users just scan pages to find what they are looking for. Therefore, to make things easier for your visitors, you need to use underwear properly. As you go, divide the text into small sections. Using heading tags in the right way from H1 all the way to H6 not only helps Google understand your content better, but also helps your visitors find the relevant information quickly. So learn How to use headings on your website.
Scheme
Schema is a valuable technique that you can use to improve the way your business and pages appear in search results. The use of Scheme Allows you to display reviews, featured images, and event data in search results. We all know how these features can make your websites stand out from the rest of the websites that appear in search results. Websites that have the scheme are reported to increase organic search traffic.
Aside from text, make sure search engines can understand your images and videos. To do this, you need to name your visual content in a way that briefly describes it.
About reach first
Reach First helps companies explore what their customers need, want and love. From SEO best practices to website design, we ensure your web presence outshines your competitors and helps you achieve your business goals cost-effectively. We welcome you to partner with us and accelerate your business growth through the power of digital. Contact us for more information!