Running a business is a hard job. From HR to managing day-to-day activities, keeping up with the flow of work is a hectic process. Most business owners don’t have the skills or time to create and implement an effective digital marketing plan for their business. Instead of experimenting with every online marketing tactic, you can try a few tried and tested digital marketing strategies to build a results-oriented web presence.
Most companies have limited marketing budgets. If you are one of them, you need to consider some key areas that can make the biggest impact. Let’s identify some of the most important and cost-effective online marketing strategies that will help your business achieve remarkable growth in the long term:
1. Responsive website design
More than 2 billion people access the Internet via their smartphones. It is expected that almost 70% of the world’s population will be able to access the Internet on their smartphones by 2025. If we talk about the year 2019, more than 50% of internet traffic comes from mobile phones. Do you think you can achieve sustainable growth if your business website doesn’t perform well on mobile devices?
A responsive website is designed so that the content can be easily adapted to different screen sizes and devices. Your audience searching for your products and services will not tolerate a poorly designed website. Therefore, make sure your web design is fully functional on mobile devices. Mobile-friendly websites not only ensure a seamless user experience but also help you improve your position in the SERPs. Google rewards websites that are mobile-friendly.
2. Strategic use of social media
Many businesses find it difficult to choose the right social media channel to promote their business. If not done correctly, social media can waste your money and time. It is not necessary to be on every social network. Identify channels where your customers spend the most time. For example, if your audience enjoys using Facebook, build a solid presence on Facebook to engage your audience. More than two billion monthly active users make Facebook an important part of your social media strategy.
Content will play a key role in your social media strategy. Use the power of content to attract, engage and retain your potential customers on social media. Create and share visual content to make your social media plan more powerful.
Social media is not the place to bombard your audience with intrusive posts. Simply share valuable and relevant information and focus on increasing brand loyalty rather than increasing follower counts. However, you can use paid advertising features to get instant results.
3. Create great content
Digital marketing is nothing without it Contents. Whether you’re writing copy for your company website, an email, or trying to engage your audience on social media, you need great content. Adding a blog section to your business website is a great way to inspire both your readers and search engines. Your customers are more likely to remember your message if it is presented in an entertaining way. Use content to educate your audience and help them solve their problems.
4. Local influencer marketing
Influencer marketing has increased in recent years. Your digital marketing plan should include local influencer marketing to connect with local celebrities. Collaborating with local influencers will help you get more business. From driving conversations on social media to increasing brand loyalty, local influencer marketing can be a great technique to promote your business.
Starting a business can be one of the most exciting things you’ve ever done in your life. Let the right digital marketing strategy reinforce the hard work you’ve already done.
About Reach First
Reach First is a trusted digital marketing agency based in Canada where we are ready to help you win your customers before your competitors do. We make digital marketing easy and results-oriented for our customers. If you’re ready to take your business to the next level, let’s talk. Feel free to schedule a free consultation to discuss your business goals and digital marketing needs.