One of the most discussed topics in the SEO world is keyword difficulty. Most people are unaware of this world and do not understand its meaning.
If you want to rank your website and generate leads, it is very important to first understand the term keyword difficulty.
People who have just launched their websites and are new to the digital world do not understand the importance of keyword difficulty. If you are one of them, then read on. In this blog post, we answer the burning question of what keyword difficulty is and why it matters.
What is keyword difficulty?
Keyword difficulty is the measure that tells you how much effort you need to put in to rank your content on the first page of Google.
However, ranking on Google is not for everyone. There are many things you need to consider if you want your content to rank higher on Google search engine.
Therefore, the easiest way to rank your website on Google is to seek professional SEO services from a certified digital marketing agency.
Keyword difficulty is a factor that plays a crucial role in ranking your content. It is imperative to consider the difficulty level of your keyword before using it in your content. The higher the difficulty level, the more difficult it will be to rank for such a keyword.
Also read: The Ultimate Guide to SEO-Friendly Writing
Why is keyword difficulty important?
Keyword difficulty is very important because it helps you plan your goals. If you are not aware of keyword difficulty, you will make plans that will not help you achieve your goals.
However, if you are well acquainted with keyword difficulty, you will align all your plans accordingly and set realistic goals that are easier to achieve.
For example, you can choose digital marketing as the next target keyword for your blog post without thinking about its difficulty and assign it to one of your writers. Now when the blog post is written and ready, it will be almost impossible for you to rank such content as there is already a lot of competition.
Since the keyword difficulty of the phrase is 95%it will be impossible for you to rank higher for this keyword. But what if you tweaked the word a bit and chose the words “Digital Marketing Professional” or “Digital Marketing Agency” as your target keywords? Well, it would become easier for you to rank your content as the keyword difficulty for these words is relatively less.
Therefore, it is important to know the keyword difficulty of your target keywords as it makes it easier for you to plan and rank your content.
So how can you determine the keyword difficulty of a word? Here are some factors that contribute to a keyword becoming difficult:
Competitors
Competitors are the biggest factor that makes a keyword difficult; The more competitors a keyword has, the harder it will be to rank for it.
Most of the time, people don’t really understand their competitors and that makes it difficult for them to evaluate their content.
To fully understand your competitors, you need to conduct a thorough SEO competitive analysis. Unless you are a certified SEO specialist, it will be impossible for you to conduct such in-depth research. Therefore, it is better to hire an accredited SEO specialist from a licensed digital marketing agency.
With SEO competitor analysis, you can learn everything about your competitors and develop a strategy that will help you rank higher than your competitors.
Content quality
The next thing that plays a role in keyword difficulty is the quality of the content. If a keyword has been ranked with great quality content, you need to write high-quality, authentic content to rank for that specific keyword.
Quality content plays a crucial role in ranking any part of a page. Even if the keyword difficulty is low, you still need to write high-quality content to rank for that keyword.
Therefore, the quality of your content plays a crucial role in the ranking of your website in Google search engines. If the quality of the content is up to par, it will be easier for you to rank on the first page.
About Reach First
Reach First is an accredited digital marketing agency in Edmonton. We provide all kinds of high quality digital marketing services to our clients. Our main goal is to rank our clients’ websites on the first page of Google and generate leads for them. Contact us today for more information.