Owning a business comes with many ups and downs. It’s also about the need to select partners, suppliers and employees who can support your company in its rollercoaster ride of survival in the corporate world.
All-in-one in-house business processes are an outdated concept. Today, companies are outsourcing departments, activities and business functions.
It’s okay to outgrow your digital marketing
Almost 79% of businesses use online and digital marketing. If your company isn’t among the 79% of companies leveraging dedicated digital marketing talent, it’s time to get in, and if you’re already at it, it’s time to make sure you have the right partner.
Digital marketing is a fast-moving industry. Every few months there are new trends, tools and competitive advantages.
Additionally, if your digital marketing partner doesn’t stay informed, your business will suffer. With a digital marketing strategy, there is no scope for delay, even for a month.
Choosing a digital marketing agency that is transparent, up-to-date and efficient is paramount to promoting your business using a digital strategy.
This is how you know it’s time for change
There are some obvious indicators that it’s time to change your digital marketing partner, including:
- Dissatisfaction with your current online marketing partner (missed deliveries, lack of support or misunderstandings).
- You do not receive enough data and statistics about the activities carried out and their results.
In short: If you are dissatisfied with the services you receive, there is nothing stopping you from changing.
However, there are some non-obvious signs that you should be aware of. These signs suggest you could be better supported elsewhere.
Lack of transparency
81% of consumers like to buy brands they trust. Likewise, you should be able to trust your marketing agency and receive transparency in your relationship with them. Your digital marketing partner needs to be transparent with you about both the costs and their results.
Your marketing agency should communicate the strategies it implements and its results, no matter how positive or negative.
If you feel like you’re not getting enough information for what you’re paying for, it’s high time to reevaluate things.
As a customer, you should also formulate your requirements clearly and transparently. Make sure you communicate each goal effectively. Remember to be patient and give your company enough time to prove its capabilities. If it’s still not up to date, switching is a good option.
Lack of performance
There is simply no need to pay for a service that doesn’t meet your business needs. Once you have set clear goals and key performance indicators, ensure they are implemented.
If the goals are not achieved, find out the reasons why. This again depends on the transparency and level of communication between you and your marketing agency.
There is a great chance that your digital marketing partner will not achieve every goal, but the most important thing is: do they make an effort to find the area where things are falling short? Are they trying to make improvements? Do they implement new strategies or do they give up and run out of creative ideas?
If you don’t see the enthusiasm and desire for the ability to improve strategies and their performance, it’s time for a change.
Lack of communication
A digital marketing outsourcing partnership requires a flow of communication from both sides. Your company should know where you come from, what your personal goals are and where you want to be in the future.
So if it takes a few working days to hear from your agency about the simplest activities like a website page update or a content correction. There is a communication gap, talk to your partner about it. If things don’t get better, it’s time for a change
About Us
Reach First is a digital marketing and web development agency that provides high-quality services to its clients in Canada. Our online marketing strategies are carefully designed and crafted so that each client can position their brand effectively, just like an in-house marketing department. Contact us now and make your digital presence noticeable.