Google Ads is a useful online advertising platform where digital advertising experts present their short ads, product or service offers, and other relevant content to billions of web users. When it comes to paid online searches, there is no competition to Google Ads, with millions of businesses using billions of searches every day to drive online traffic to their website.
It is well known that Google dominates the online paid advertising industry. However, you cannot rely solely on Google Ads as they have some significant disadvantages. If you are starting from scratch with these ads, you may have difficulty achieving the results you want due to limited resources. In addition, there is intense competition among advertisers on Google Ads and the bids are usually quite expensive.
Now we will introduce you to some Google Ads alternatives that you can integrate into your digital marketing strategy to promote your website and increase your ROI.
Facebook Ads
Facebook is the second most popular online advertising model, allowing advertisers to target their potential customers in more detail. Facebook allows you to set three different dimensions to stimulate your campaign: interests, demographics and geographical information of your target audience.
This type of advertising mode is quite peculiar and uses an increasingly precise targeting system compared to Google Ads. Facebook shows ads to your target customers based on their likes and preferences. Google ads are based on keywords that your target audience searches for based on their historical user preferences. Last but not least, Facebook Ads cost a third of the total cost of Google Ads.
Microsoft Advertising
Formerly known as Bing Ads, Microsoft Advertising integrates the search inventory of two search engines – Yahoo and AOL. Although these platforms are significantly less used than Google, there are still a significant number of valuable users found through these search engines and their syndicated search partners.
With Microsoft Advertising, the cost per click (CPC) is typically lower than with Google Ads, but the volume of online traffic is also lower.
Twitter Ads
Twitter advertising is easy to set up and requires a small amount of money to bring significant online traffic and revenue to its users. You can even control your Twitter Ads spending based on your daily budget. In general, there are three main goals you can address with your Twitter ads: growing your follower base on Twitter, increasing online traffic and conversions on your websites, and generating more leads.
Instagram ads
Instagram is considered the home of social media influencers these days. Instagram is becoming increasingly popular among millennials and is all about viral marketing and lifestyle products. Instagram has over 500 million active monthly accounts; It helps digital advertisers to display advertisements in the form of images, videos, stories and other options within the app.
Instagram ads allow you to leverage similar features to Facebook ads, such as: B. Interests, demographics and location of the target group. Still, unlike Facebook ads, Instagram ads are increasingly interactive with swipe-up call-to-actions (CTAs), buttons, sliders, and interactive surveys.
Instagram is best known among fashion and makeup brands and allows these companies to expose their products to their target audience much better than Google Ads.
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