Reddit has developed into a digital power pack from its origin from 2005 and has proven to be an invaluable territory for marketers.
While the platform maintains its core strength in relation to the commitment of the community and the authentic discussion, it becomes a sophisticated marketing channel that offers unique advantages over traditional social networks such as Facebook or Instagram.
In this article I will share some new statistics to better understand how Reddit became a marketing port.
In recent years, Reddit has been a platform with stinging and marketing that is important by expanding Multimedia functions.
The importance of the platform is reinforced by its dominant presence for Gen-Z and Millennial users, which now represent first-class consumer demography with considerable shopping.
These users are increasingly relying on Reddit for product research, recommendations and purchase decisions, which makes it a decisive point of contact for the customer journey.
Successful brands now integrate Reddit through various approaches into their core marketing strategies made of highly developed AMAS (()Ask me something sessions) to brands -subreddits that have become performance -enhancing hubs for customer loyalty and community care.
But enough of this introduction, let’s get into the numbers.
Reddit statistics
In order to keep you up to date and help you to make strategic decisions on social media, you will find a list of fresh, helpful, helpful and fascinating Reddit statistics in connection with the company, its user base and what it takes to to include the audience on the platform.
General statistics
- Reddit has an estimated 1.1 billion active monthly users. ((Statista)))
- Reddit is the third most common website in the USA (Semrush)))
- The current market capitalization of Reddit is approximately 35.04 billion dollars. ((Stock analysis)))
- Reddit is the world’s most valuable company in the world after market capitalization. ((Corporate market capitalization)))
- Reddit was founded in 2005 and acquired by Condé Nast in 2006.Crunch)))
Demography
- 44% of US Reddit users are between 18 and 29 years old. ((Statista)))
- Of registered users on Reddit, 43.3% millennials are compared to 29.6% that are Z ((gen Z. (Business Insider)))
User behavior
- There are 3.4 million subreddits on the platform, and about 138,000 of which are active subreddits. ((Business Dasher)))
- Reddit has 97.2 million users a day. ((Emarketer)))
- Reddit users spend about 20-30 minutes a day on the platform. ((Emarketer)))
- Reddit accounts for about 5.3% of the entire social period and will approach 6% in 2024.
- Users spend significantly less time for Reddit than on other platforms such as TikTok, Instagram and Twitter- but this is because Reddit is more of an information and educational platform than a video and entertainment platform. ((Insider intelligence)))
- 51% of the Gen z users state that the user-oriented functions of the platform such as subreddits, comments and upvotes are attracted. ((Reddit blog)))
- 82% of Gen-Z people trust Reddit if you learn more about products. ((Reddit blog)))
Reddit business statistics
- According to Drift Kings Media Research, 11.3% of B2B companies Reddit use in their marketing strategies, 11.9% of B2C companies, and the sector that uses the least, is a non-profit organization/government with 8.55% ((8 , 55%) (8.55% (Report on the state of marketing)))
- 8.77% of the B2B marketers plan to use Reddit for the first time since 2025.Report on the state of marketing)))
- 9.16% of the B2C marketers plan to use Reddit for the first time since 2025.Report on the state of marketing)))
- 2.6% of the marketers surveyed plan to invest more in Reddit for social media marketing than other platforms. ((Report on the state of marketing)))
Reddit Video statistics
- Reddit users consumed more than 1.4 billion videos. ((Apps business)))
- In 2018, the video display time rose by 38%: The total users were viewed from 400,000 hours native videos daily to more than 13 million hours a month. ((Reddit blog)))
- In 2018, three of Reddits contained five most powerful contributions videos while you had a photo. ((Reddit blog)))
Include content and hot topics on Reddit
- The four best subreddits from 2022 are /r /funny, /r /ebreddit, /r /gaming and /r /world news. ((Oberlo)))
- In 2021, the most popular contribution “Ask Me Anything” (AMA) with over 90,000 upvotes “I am a lobster diver who recently survived in a whale” (Statista)))
- In a study with 60,000 Reddit contributions, those between 60 and 80 characters receive 8,600 climb. ((Foundation Inc.)))
- The study also showed that contributions under 120 characters receive more bullets than contributions above the number of character. ((Foundation Inc.)))
- Contributions with questions generate twice as many comments as contributions without them. In contrast, contributions receive more disruptions than contributions with you without any questions. ((Foundation Inc.)))
Snack bars from Reddit statistics
If you are a marketer in an area in connection with consumer goods, especially technology, you may not want to count Reddit yet. As the above statistics show, young people, especially gen z, use the platform as A Product research.
If your company has a lot of excellent video content, you may want to include Reddit in your next marketing strategy. Remember that Reddit users consumed more than 1.4 billion videos every month in 2018.
And if you want to share content for thought, you should also consider opening up your marketing team or hosting videos of you on the platform.
Online video, especially in a mobile format, is hugged much more than in the past. For this reason, it may be worth exploring the idea of ​​a Reddit video structure if you ever have additional time or resources.
Note from the publisher: This article was originally published in November 2019 and has been updated for completeness since then.