I have tested various social media content -Calendar tools -here is how they were carried out

What do cross-country road trips, wedding speeches and social media marketing have in common? planning. I definitely cannot help you with your road trip or your wedding speech (sorry), but I can help you create a social media content calendar to organize your next marketing campaign.

As a marketer, we recognize that social media is an essential part of an effective inbound marketing strategy. With so many social networks that are available to us, it is crucial to stay organized and plan when and what we share. This is exactly where a social media calendar enters the picture.

Before we immerse yourself in our list of top tools to stay organized, you have to know the following about social media calendar and why you are essential.

Table of contents

What is a social media calendar?

A calendar in social media content is an overview of your upcoming contributions that are organized after date and time. A social media calendar can be a table (HubSpot offers a free one that you can download here), digital calendar or interactive dashboard.

Advantages of using a contentar and content planner for social media content in social media

A successful social media strategy requires regular publications and detention with followers to achieve positive results -regardless of whether you are looking for sales, brand recognition, lead generation or all three.

If you do not use a content planner for social media content yet, there are some advantages to arouse your interest.

Just turn when the plans change.

Plan contributions for full weeks or months in advance and free your working hours to strategate for the future. This means that you are prevented from spending valuable time to search for daily on the Internet to share content, a well -known productivity killer.

Curate content only for your audience (on every platform).

The audience expects Tikkok, LinkedIn, YouTube etc. to see something else. So I recommend that all social media Every network.

A good calendar helps you with this process. Our free social planner has tabs for every platform and is already programmed for every platform.

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For example, their Instagram followers want to see roles, while their X (previously Twitter) followers like Quick Sound -Bits and Common Quotes.

Planning this content with a content planner in social media saves you time and leads to execution thoughtful and deliberate content Easier for every platform.

Improved collaboration.

A common calendar can improve cooperation with internal teams and external stakeholders. Submit the sending of emails at the last minute for links, project status or partnerships.

Your social content planner gives you an easy way to let everyone know what you need before you need it.

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Simplified performance tracking.

Content planning with a calendar helps you to track the effects and ROI for social media efforts. With a calendar, you analyze which content was best carried out to adapt your strategy accordingly.

If a certain type of post has received significant views, you can reproduce it for another topic and possibly see the same success.

Some calendar tools are incredibly with integrated performance tracking, as later:

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Reach new target groups.

With the help of a content planner you can plan for holidays, events and observation days, such as: National Cathedral Day or Eat more fruit and vegetable day.

This makes it easier for you to adapt your content and deal with a wider audience.

How to create a social media calendar

To create an effective social media calendar, you should:

1. Perform a social media audit.

A social media audit evaluates your social media presence, your accounts and your commitment. In my experience, an exam is more than just analyzing your social media performance.

It helps you to better understand the interests, habits and expectations of your target group, and gives you crucial indications of how you deal with your content.

She also keeps in touch with new social media trends, tools and functions.

Be sure to check after completing your exam:

1. Engagement rate.
2. Conversion rate.
3. Click rate.
4. To reach.
5. Impressions.

You can use these metrics about all of your social accounts in relation to the conclusions and your social media calendar from there. Try to uncover patterns and understand what certain content does better than the other contributions.

Most platforms help you to identify your top performance content with your own integrated analyzes, as shown below.

Connect your strategy for social content with business goals.

Do not treat social media as an independent marketing strategy – it should be part of a larger puzzle. Find the KPIs that are important for your company and then make sure that your social strategy supports these KPIs.

Let us assume, for example, that your KPI should increase sales by x% for a new product at the company level. You can write a detailed press release on your website and then share it on social media.

In this case, the concentration on social media-click through to increase traffic to this special press release, to the main KPI.

This is exactly what canva does X:

Carry out a competitive analysis.

Check the social media accounts of your competitors with these competitive analysis templates and check:

• The types of content they share.
• Publication frequency.
• Commitment of the audience.

Our free templates guide you through the entire process:

Try as detailed as detailed as possible – just like when examining the performance of your own strategy. Do you want more details? Click here to find out how to do a social media audit step by step.

2. Select your social media channels and the content you publish.

Once you’ve completed your audit, it is time to use what you have learned. Your audit should give you a feeling of what you do right, where you should experiment and which channels are best suited for your audience.

For example, say that Instagram has been your top social media channel for the commitment in the past in the past, but you have seen a decline in the past six months.

Your audit should show you what the commitment to IG looks like for your competitors, and what is now for your company and what is not.

Find the platforms that your target group uses the most.

Demography of the target group for the target group is needed to know information about planning your content. You want to use market research that can help you find the most popular social media platforms for your audience.

For example, say my target group is Z. I share Instagram rolls and post on x, but nothing takes. I know from our consumer trend report (market research) that Gen ZS Favorite -Social -Media -Canal from Gen Z TikTok is.

This means that I would be better off my marketing strategy there to advance the results.

Plan the content you want to create for each channel.

As soon as you have selected your platforms, it is time to plan your social media content. Check your team and budget to get a realistic feeling for how much high -quality content you can produce.

You can often produce more high quality content for less money if you create stacks, which makes careful planning of content. Then use your brand manual and analysis of the social audit to create content that uses your audience.

Create an intelligent mix of social content.

It is best to create a variety of content. Videos are popular, but pictures, text-based contributions, infographics, testimonials and live streams are also effective. For example, Instagram is ideal for visual stories.

In this sense, the Activewear brand Popplex has products, product design sketches, peers behind the scenes and lifestyle content.

Glossier uses a unique content strategy for every social audience. The YouTube channel, for example, offers a play list “Get -With Me” videos of influencers, actresses and CEOs with its products.

Glossier uses his social feed on LinkedIn to highlight his attitude towards culture and events. And on Reddit, the content commissioned the community with requests for conversation and criticism.

These templates for the creation of content can accelerate the process if you create clear content for several platforms.

3. Decide what your calendar should contain.

As the starting point, your calendar should contain the following:

• The platforms you use.
• The day and the time that are published by your contributions.
• Links, graphics, videos and copy.

The color coding is also ideal for the decision-making process of AT-A glance every month. For example, content in our monthly planner for social content:

If you become more skillful with your calendar, you may want to insert it to the following:

• Platform -specific materials include roles, Tikok Live, surveys, shopping posts, etc.
• Geo-Targeting.
• The associated or vertical campaigns such as product launches and competitions.

4. Get feedback.

As soon as your calendar is complete, share it with your team and your stakeholders to maintain your feedback and ensure that it meets the needs of all. Your social media calendar should be an easy-to-understand plan that matches your social media strategy.

The monthly template in our social media calendar is helpful if you share your plan with stakeholders who want a feeling for the overall picture but do not have to go into detailed details.

In addition to user -friendly use, there is also a user manual that is installed directly into the website:

The other sections are useful for social media managers who plan, create and publish on social media.

As soon as you have excluded all of these steps, the next step is to actually create your calendar for social media planning with a template or a tool.

Templates for social media

Before I worked at Drift Kings Media, I have completed social media for a small non -profit organization. I built up his social media presence from zero so that it was important to plan and create a calendar for me (and the non -profit guides).

I did my planning with a template that I found online (which was happily the Drift Kings Media template). It helped me to stay organized and also when I had to share content.

Plan contributions for full weeks or months in advance and free your working hours to strategate for the future. This means that you are prevented from spending valuable time to search for daily on the Internet to share content, a well -known productivity killer.

I will go down in two of the free social media calendar templates from HubSpot, which you download and your best functions.

1. Drift Kings Media’s social media calendar template

If you are new to setting up social media calendars, HubSpot offers a free, prefabricated downloadable template with which you can plan the full post-post post contributions.

With the download you will get access to several leaves that are helpful for your planning process, including:

• Platform -specific tabs to plan and organize contributions for each platform you use. This was the best part of the template for my social media work. I created separate plans for the platforms I used and then added the planned contributions for a four -week overview of the monthly calendar.
• A monthly planning calendarWhere you get a monthly overview of the high level. For me, this part of the template was extremely helpful to share with stakeholders who wanted to know what was to be expected, but did not need access to the platform platform ceiling.

2. Drift Kings Media content calendar -template from HubSpot for startups

The Calender template for startups from HubSpot in social media content is similar to the template above, but also contains a tab “Content Repository” and helpful tips for posting in social media networks.

I like this template for startups because maintaining a high level of productivity is a must. This template makes it easier to organize your campaigns, to expand your reach and to stay with the task.

Here are some of the functions that I find most helpful for startups:

• A Content repository Where you can list your existing content to share or write ideas for the future. You can fill your content repository with ideas with our blog ideenerator.
• If you are a lifting spot for startups users, you can just Mass upload your planned content In the template for the HubSpot -Social -Post input with a .cSV file and the Bulk -Uploader from HubSpot. Simply follow the step-by-step instructions in the template.

After going through some template options, we look at some high-quality examples of content calendar from social media content that you can use as inspiration.

Examples of social media calendar

1. Jotform social media calendar

The Jotform social media calendar is not only visually appealing and functional. The tabs above show their social plan for every channel on which they run their strategy, including personal or virtual events.

If you model your social calendar, I recommend taking a tab for content details with you and who is responsible for creating the content in your team.

You may also have a separate tab for every month to keep things organized.

2. Firefly Marketing Social Media Content Calendar

Do you go a more traditional way with your social media calendar? Try a Google Sheets template like the Google Sheets template created by Firefly Marketing. Each tab is devoted to another month, while the worksheet contains every channel that you may need over the top.

The lines are separated by week, so that you can quickly identify the date and time that is planned for a contribution to publication. My favorite part of this template is the pre -populated column for social media with funny data that your audience will love.

Content calendar tools for social media content to plan your messages

As I mentioned above, I treated social media for a non -profit organization before I worked at HubSpot. I was mostly a beginner and the non -profit organization was small, so I had the feeling that a template was everything I needed.

At the same time, a tool for social media content calendar would have shortened my planning time in half and gave me more time to concentrate on creating content for sharing. Tools are helpful for everyone, regardless of experience in the field of experience or business size.

I tested some of the leading tools for social media calendar to give you a feeling for how you can work for your needs, and I have put together my most important snack bars below. Consider the following factors (based on your needs):

• Functionality. Some tools are simple and they would use them to plan content before they publish it themselves, and others are more advanced, automated tools that go one step further and publish content for them.

• Characteristics. The tool should offer the specific functions you need, e.g. B. managing several social media accounts or access to the dashboard of several team members.
• Adjustments. In calendars you should adapt the layout, categories, tags or other factors that are relevant for your needs.
• User -friendliness. A user -friendly and intuitive surface makes your work easier and helps you to get started faster.
• Cost. You want a tool that is in the budget and contains all the necessary functions.

Let’s take a look at my tests.

Note: I know Some of the screenshots of calendars that I look bloak and simply. Your will undoubtedly look much more complete and more valuable than mine. I’m just a helpful guinea pig.

1. Drift Kings Media -Herzladlable Template for Excel

Content calendar

If I were advising, you will probably already use Excel to create reports and carry out data analyzes. This multifaceted tool is also perfect for organizing social media content calendars.

You can adapt Excel according to the priorities and metrics that your team is concentrated on, which makes it a great option for planning.

You can easily use our social media content calendar Microsoft Excel.

Marketers can easily use this template to plan individual social media contributions – monthly or annually – and at the same time to keep an eye on more important image events, public holidays, publications and partnerships.

Why I like this social media calendar

This intuitive template is ideal for marketers with small teams and heavy work loads. You can add as many advertising bookings planned articles to how you want and dye you with every supplement to organize your calendar based on your requirements.

You can use the monthly planning calendar tab (see illustration above) to get a bird’s eye view of what falls down in a certain month of the pipeline and between the posts by encoding each platform in color.

Or you can become more granular with platform -specific calendars.

Here is the one for Facebook:

On the “Content Repository” tab, you can add the content that you publish to follow what you have already published and call up older content that you can receive new promotions.

You can also design and plan social media contributions to the “Social Network Update” tab. Further information on the use of the templates can be found in this detailed guide from my colleague Basha ColemanHubpot blog author and media reinforcement expert.

It is important to note that this template and its tab cards it contains serve for organizational purposes. After you have planned your social media posts, you must manually upload the content from the articles to a social media publisher.

If you are a hubspot customer, you can organize your content in the table and upload directly to the social inbox (you will find instructions here).

Drift Kings Media also offers social media software to create a custom publication plan to publish directly on LinkedIn, Facebook, Instagram and X. Your social interactions all refer to the Drift Kings Media CRM for a easily measured ROI.

2. Drift Kings Media Social Media Management software

• Price: free tools available; Paid plans start at 20 per month per seat with a starter plan.

The HubSpot social media management software is a great tool for creating a social media content calendar, as you can plan your content and carry out campaigns in a central dashboard.

You can also monitor your social inbox for commitment options and follow the ROI of your efforts.

Why I like this social media calendar

This tool makes it easy to design your social contributions, account-by-account. You can quickly upload contributions, media (such as pictures) and important campaign information for tracking.

I also like that you can easily add the desired publication data within the same design window to ensure that all your content is going live at the right time. Note: You can update all planned contributions until you go live.

The social calendar also offers you a high-ranking look at your designed and planned contributions so that you can ensure that you have a consistent posting time plan to maximize the commitment options.

An additional function that I want to call is the AI ​​assistant with which you can design social media content and save even more time.

3. Google Drive

Content calendar and asset organization

• Price: Free for personal use. Google WorkSpace plans for companies start at 6 USD per month.

Google Drive has several helpful functions with which social media marketers can build an effective content calendar.

Why I like this social media calendar

There is no learning curve for existing Google Drive users. They only adapt them for different uses.

Here is a simple example of how I would pursue my editorial and social media calendar with Google Calendar to ensure that the articles match new blog content. I can also easily share this calendar to avoid planning conflicts and align campaigns.

You can also use Google Sheets to plan contributions on social media, pursue the status of different content and assign tasks to the team members without changing platforms.

Google Docs is also great because you can keep comments in one place and work together at various projects instead of sending an e -mail or planning a meeting.

I find this particularly useful when processing your social media content, which may have to be moved in and approved quickly.

It is also comfortable because you can use several Google products to create quick and seamless workflows.

Suppose I am responsible for the planning and publication of content, and my employee is responsible for creating creative assets.

I can fill out the shared social media calendar with data, copy and planning status. My colleagues can easily upload the assets you create on Google Drive and add the link to the calendar so that I can access quickly when it is time for publication.

A bonus is that HubSpot customers can easily Link the Google drive Accounts for the HubSpot portal to upload files from the drive to the HubSpot software.

4. Threatening

Content planning, creation, publication and calendar

• Price: A basic plan is $ 32 per month for two users and 10 accounts if you choose the annual agreement.
• Free trial version: 15-day free test version, no credit card required

As I have already mentioned, there are some social media content calendar all-in-one tools that offer content planning And Publication. Loomly is one of these tools with the functions for creating, management and planning content.

Why I like this social media calendar

I quickly registered for Loomly’s free test version because I did not have to add credit card information that I know from which you can be a deterrent if you just want to test a tool.

It was extremely easy for me to get started, and the step-by-step procedure leaded me through the linking of my social accounts and the elaboration of my first contribution.

I very much estimated that I could see a preview of the view of the contributions on every platform while I created it. This makes it easier to edit and updates instead of deleting a post to make changes after its live changes.

I planned a few test posts in less than five minutes to get a look at the calendar, and it is easier to look without strange. Every contribution you are planning uses the platform symbol so that you can easily say what is going where. The picture below is a sample calendar:

Since it is an all-in-one tool, you can also plan your contributions for you.

Overall, Loomly is a high-quality tool for everyone who wants to plan their social media content at a fair price.

5. Later

Social media management platform & link in the organic tool

• Price: The starter plan is $ 25 per month or $ 16.67, which have been charged annually
• Free trial version: Basic 14-day free test version, credit card required for a feature-rich test version required

Later is a user-friendly social media calendar and Publishing tool This simplifies the process of planning and automating articles on various platforms, including Instagram, Tiktok, Facebook, X, Pinterest and LinkedIn.

It is intended for content in organic social media, so you have to use a different tool for your paid campaigns.

I tested the tool for free, but the feature-rich 14-day test version requires a credit card.

Why I like this social media calendar

I am impressed by the social media calendar from later.

It took me less than two minutes to link my Instagram account with the calendar, and when I linked it, I have planned slightly hypothetical contributions for publication on the exact day and the time mentioned.

It is also an extremely interactive tool because you can upload your Multimedia -Assets and let you fall into your calendar, what it really feels like you are “building” a calendar … Fun, right?

The postbuilder contains all the elements you have to include in your contribution based on the specific platform for which you are planning.

Your calendar will undoubtedly look better and full than mine, but here is the monthly calendar view with two examples of Instagram contributions that I have created:

You can also display your planned contributions in the list view in order to obtain detailed breakdown every next week.

What is later apart is specialized visual planning For Instagram. It offers powerful Instagram planning functions. You can plan your Instagram network and have preview, plan carousel posts and even Publish Instagram stories automatically.

I find the focus on the unique visual aesthetic requirements that Instagram demands an outstanding feature, which makes it a start -up for companies or creators that have invested heavily in the platform.

6. Sprout social

Social publishing and content calendar

• Price: Standard plan begins at EUR 249 per month for five social profiles that are charged annually.
• Free trial version: 30-day free test version, no credit card required

Social media calendar of the social media process The publishing tool makes it easier for teams or individuals to plan and plan their social contributions. You can plan content to automatically publish on X, Facebook, Instagram, LinkedIn, Pinterest and more.

Why I like this social media calendar

I tested Sproutocial with its free test version. I found the publishing tool extremely easy to use with a little learning curve to make it a great tool if you are under a time crisis to select a tool and get started.

I quickly linked my X profile and made a contribution, I took about five minutes. I particularly liked that there is a live preview option to bring your creations to life in real time.

If your content is planned, you can switch monthly, weekly or list view for a deeper look or filter the calendar according to platform. This is what the monthly calendar view looks like with three planned X -Posts:

A bonus function that is worth being proclaimed: Social listener from Sprout Social With tool you can uncover niche talks in which your audience is interested so that you can join the conversation.

I have found that this tool is not ideal if it concentrates on Instagram and TikTok because the position of content requires an additional step. You have to download the mobile Sprout app and name a mobile publisher that manually publishes contributions in the app.

Sprout Social is also the most expensive tool that makes it better for teams or individuals with a larger budget.

7. Hootsuite

Social publishing and content calendar

• Price: Professional plan begins at 99 US dollars per month that is charged annually
• Free trial version: 30-day free test version, requires credit card

The social media calendar and the Hootsuite planner make it easy to create, plan and publish content so that you can afford your social media marketing goals.

Why I like this social media calendar

Hootsuite is a robust and powerful publishing tool. The main features for social publishing are exactly what you are looking for at a publisher: simple content planning in advance to share contributions with your networks.

It also has extensive functions for cooperation and permission according to the post office.

Hootsuite stands out on this list because you can see paid and organic calendars for social content side by side (other tools only enable organic content).

Since it is also a publisher, you can relax after you have planned your content as this is pressed live for you.

You will also receive access to helpful functions such as uploading canva templates for your contributions and recommended times to get the most commitment.

8. Agorapules

Social publishing and content calendar

• Price: Free individual account for a user and three social profiles; Paid plans start at $ 49 per month and seat, which are charged annually
• Free trial version: 15-day free test version, no credit card required

Agorapulse offers social publishing tools and a content calendar to easily manage your social media account -kart slope, planning and mass shop on contributions (incredibly helpful for teams that use quarterly or monthly content plans).

Why I like this social media calendar

I really like how simple AGORAPULES surface is and how the welcome contribution started to link my social profiles immediately.

The drag-and-drop bubilder made it easy for me to add posts to my calendar. I also have a preview of what my posts would look like on each platform with the live editor.

I could display my calendar in a list, a week or in a monthly view to get an overview or become more detailed. Your complete calendar looks more beautiful than mine, but here is a basic one that I created:

What distinguishes Agorapulse is his social inbox, with which you can manage all interactions from different platforms in a single place. Content is not just an and-done activity. It is about creating awareness and commitment to your readers.

9. Stories certificate

Content planning and distribution

• Price: The individual prices start at 210 US dollars that are charged quarterly
• Free trial version: 7-day free test version, no credit card required

With the intelligent calendar of Storychief, you can better strategy your content strategy via canals.

Storychief is described as a “content distribution platform”, which combines analyzes and publications across several channels in order to obtain a simplified approach to creating content. The best is synchronized with Lifting spot And your favorite calendars apps.

Why I like this social media calendar

After I had registered for the free test version, I was immediately brought to an extremely interactive and helpful approach to the basics of the tool.

After the tutorial, I felt confident enough to jump directly into the tool. I easily linked my X account and planned some sample articles with the simple postman.

I forgot to cancel the contributions I planned and they were published in my account. So be insured, the tool works as announced and your contributions will go live as planned.

This is what the monthly calendar view looks like with my planned articles:

You can adapt how to see your calendar and filter views according to channel, campaign level or ingredient.

How to create a schedule for social media posting for your company

Depending on the social media platform, content can differ in content posting strategies, and you should not only consider what you publish, but also when and how often.

By creating a social posting time plan and adapting the schedule for each platform, you can increase the likelihood that your contributions will reach your audience.

Facebook

Facebook Meta Business Suite The planning of contributions and stories for your company facilitates.

• Step 1: To plan a contribution with the Meta Business Suite On your desktop, select your company’s Facebook page in the drop -down menu in the top left of your sidebar.
• Step 2: Next, click Contributions & stories or calendarThen click Create mail.
• Step 3: Click Facebook News -Feed Plan the post in your news feed.
• Step 4: Enter the details of your contribution, including text, media and a link or location. If you add a photo to your post, you cannot add a link preview. Click Call to act or Feeling/activity To add an optional call to the action or feeling/activity to your contribution.
• Step 5: A preview is displayed on the right if you create your contribution. You can change the preview to see what your contribution looks like on both desktops and on your cell phone by using the dropdown menu in the window.
• Step 6: After creating your contribution, click next to the arrow next to Publish and click Plan mail. Select the date and time that your contribution will be published and click on schedule to plan your contribution.

Instagram

Like Facebook, Instagram also uses the Meta Business Suite to plan contributions.

• Step 1: To arrange a contribution to Instagram with the Meta Business Suite on your desktop, start for Connect your Instagram account to the Meta Business Suite.
• Step 2: As soon as your Instagram account is connected, click the drop -down menu in the top left of your sidebar and select yours Instagram account.
• Step 3: Click Contributions & stories or calendarThen click Create mail. Click Instagram feed Plan the contribution in your Instagram feed.
• Step 4: Enter the details of your contribution, including text, media and an optional link or location. If you want to add a link to your Instagram post, no photo preview is displayed.
• Step 5: A preview is displayed on the right if you create your contribution. You can change the preview to see what your contribution looks like on both desktops and on your cell phone by using the dropdown menu in the window.
• Step 6: After creating your contribution, click next to the arrow next to Publish and click Plan mail. Select the date and time to publish your contribution and click on schedule to plan your contribution.

LinkedIn

Only A Super or content administrator Can plan contributions on LinkedIn.

By using third-party software, such as social media management tools from Drift Kings Media, which are contained in the professional accounts of HubSpot, you can easily create and plan LinkedIn contributions.

• Step 1: To plan LinkedIn contributions using HubSpot tools from Social Media Management, first log in to your professional account for marketing hub.
• Step 2: Next they navigate too Marketing> Social and click Create social mail.
• Step 3: Click in the right field LinkedIn. Create your contribution in the text field, including emojis, hashtags, mentions, tags and a content link. If you use HubSpot’s social media management tools, you can only mention or tag LinkedIn Company sites, not LinkedIn users.
• A postal preview is displayed if you add a table to your contribution. You can add up to four pictures to your contribution by clicking on the image symbol or adding your post to a video by clicking on the video symbol.
• Step 4: Click reviewThen preview To see how your contribution appears on LinkedIn.
• Step 5: Then click Plan mail To plan or publish your contribution.

X (Twitter)

• Step 1: You can plan contributions for your company by registering in your X Show Account and navigate to Creative> Posts Tab. In your X -ad account, you can access the creative tab. Your account must have a credit card in file.
• Step 2: Click on New contribution Create your contribution in the upper right corner. If you want your contribution to only be seen by users you have shown in an advertised ads campaign, click on the Only promoted Control box. Let this be deactivated if you want the contribution to be seen organically by your followers.
• Step 3: As soon as you have written your contribution, click down on the arrow next to the item, click on the schedule and select the date and time that the contribution to approval would like.

Pinterest

Pinterest enables them to Plan up to 100 pins. You can plan a PIN up to one month in advance.

• Step 1: To plan pins for your company, register in it. Pinterest shop Account. Next, click Create Then click in the left corner of your screen Create pin.
• Step 2: Select a picture or video and add a title, a description and a link.
• Step 3: Click Publish later And choose the day and the time you would like to publish.
• Step 4: Select a card in the dropdown menu or create a new card by clicking Create board.
• Step 5: Click Publish.

Step 1: Download Drift Kings Media content calendar template.

The consistent position of content is the key to using the best of the social media accounts of your company. The Drift Kings Media content calendar template facilitates the establishment of a monthly posting time plan for the social media accounts of your company.

The Drift Kings Media content calendar template contains a monthly planning calendar, a content repository and the publication of schedules for X, Facebook, LinkedIn, Instagram and Pinterest.

With the Drift Kings Media content calendar template, your team can show and manage the social media post plans and periods of your company at a glance.

Step 2: Select your content destinations.

American Spend an average of 151 minutes (over two hours) on social media every dayAnd it is a great way to connect with the current and potential customers of your company.

It is not enough to know what you want to post. You also have to understand why your company publishes content.

When choosing the content of your company, consider what your brand has to achieve the most. Understanding your goals can help confirm that the content of your company with the right message reaches the right audience.

Step 3: Determine what types of content you want to publish.

As soon as you know your company’s goals, you decide which types of content your company will publish. Every type of social media content has advantages and disadvantages.

For example, blog posts and articles can help your company build credibility, but you can be time-consuming to create.

X contributions can help your company to gain consumer knowledge and to improve the brand vote. However, the shorter content form means that your company may have to use long threads to convey your message.

With the careful selection of the types of content that your company will publish, you can ensure that your content offers your audience added value.

Step 4: Determine which platforms you will publish on.

As soon as you know the content of your company and the types of content that you will publish, it is time to choose where your company is published.

The social media presence of your company should be informed by its content, goals and target groups of demography of the target group.

In view of the strengths and weaknesses of each social media platform, you can achieve your company’s content goals without waste time and money marketing for users that are outside your target group.

We have already created tabs for the most popular platforms in your calendar:

Step 5: Determine the most efficient posting time plan for your content.

Each social media platform has peak times -certain days and times of the day in which users are most likely to look at and deal with posts. So if you know the best times on every social media platform, you can maximize the reach of your company’s contributions.

For example, users’ commitment on Facebook is on Saturdays and Fridays between 12 p.m. and 3 p.m. The commitment is the lowest every day on Thursday and Sunday between 6 a.m. and 9 a.m.

Add this in the “Template” tab of your table:

When creating your company’s content calendar, take into account the commitment pattern for each of your accounts to demy the planning process, save time and get your contributions in front of your audience if you are most likely to see it.

What is the best social media calendar?

Now that I have checked some helpful tools to bring your social media strategy into high equipment, it is time for you to experiment with you. The best social media calendar saves you time, string processes and helps you to work smarter and not harder.

Some of the platforms I have proposed can be used free of charge or offer a free trial version. Let a person test a person in your team and report their results.

You may find the tool with which you can reach your next KPI on social media. Remember every social media team is different. Combining these tools can help you perform your strategy efficiently to promote the ROI.

Note from the publisher: This post was originally published in October 2016 and was updated for completeness.