SEO (Search Engine Optimization) is an essential aspect that helps you build your brand’s online presence. Without proper SEO, you cannot generate leads for your business.
Google ranking and SEO go hand in hand; If you want to improve your website rankings, you need to improve your SEO.
If you don’t know how SEO works, it is better to hire an SEO specialist from a Certified digital marketing agency.
When starting a business in today’s world, it is essential to establish an online presence as you can now run a business without having to build an office space. But you can’t run a successful business without establishing an online presence.
Therefore, you need to hire a certified SEO specialist to help you rank your website in the Google world.
Also read: Best Ways to Increase Your Online Presence
There are many tips and tricks that SEO specialists follow to improve your website ranking. Just like the fast-moving world, Google’s algorithm is constantly changing. Therefore, you need to hire someone to stay updated with the latest algorithm changes.
This blog post outlines some of the steps you can take to improve your SEO ranking. However, we recommend you hire an SEO expert for such things. It’s good if you have this knowledge.
Improve your existing content
The first thing you should do to improve your rankings is optimize your existing content. Sometimes due to changes in the Google algorithm, your existing content does not fall under the Google ranking algorithm, thereby lowering your website ranking.
So if you haven’t updated your content for more than ten months, it’s a clear sign that your website’s rankings are declining due to your outdated content.
In this digital world, things change quickly; One day ripped jeans are trendy and another day baggy jeans take over the top list. So how can you expect the content you wrote ten months ago to still be relevant?
Therefore, to improve your Google ranking, you need to optimize all your existing content. Here are some steps you can follow to improve your existing content:
- First, go through all your content pages and check whether they are still relevant or not.
- If the existing content is outdated, you need to add relevant keywords and content to improve its ranking.
- To make your content relevant, you can either improve your existing content or rewrite it from scratch.
By following these steps, you can optimize your content and improve your website rankings. However, doing all of this yourself can be time-consuming and frustrating. Therefore, it is best to seek professional SEO services from a certified digital marketing consultant.
Create content with low competition keywords
Another common mistake aspiring SEO specialists make is creating their content with highly competitive keywords.
Creative content with highly competitive keywords will reduce your chances of ranking on Google because if so many people are already ranking for a keyword, it is impossible to rank for that keyword.
Ranking for a competitive keyword is the same as opening a Chinese restaurant on a street full of authentic Chinese restaurants that have been around for years. Just as your chances of gaining popularity on such a busy street are nil to none, ranking for competitive keywords is also next to impossible.
We’re not implying that you can never rank for competitive keywords. If you hire certified SEO experts, you can rank for even the most competitive keywords as they have some tips and tricks to help you rank for difficult keywords.
However, if you are doing your search engine optimization yourself, it is better to create content with low competition keywords as this will increase your chances of ranking higher.
Make sure your website is mobile friendly
User interface plays a huge role in ranking your website. If your website’s interface isn’t mobile-friendly, you’ll never rank higher on Google.
A common mistake most people make is that while they design a website to be web-friendly, they forget about the mobile layout. This will cause your website ranking to drop since most people use mobile devices to surf the internet. A website that is not mobile friendly will lower your rankings.
So if you want to improve your rankings, you need to make sure your website is mobile friendly.
About Reach First
Reach First is an accredited digital marketing agency in Edmonton. We have a team of highly qualified professionals who work hard to provide our clients with the best digital marketing services. From web development to SEO optimization, we offer all kinds of services. Contact us today for more information.