Web design is a creative process. Nowadays, websites are all about user experience. This not only means your website needs to be fast, but it also needs to provide the information that customers want.
Designing a website can be an overwhelming process, especially if you are new to the process. Designing a website is a delicate matter and there are many factors that you need to consider. In this blog, we’ll discuss some of the basic do’s and don’ts of an effective and attention-grabbing website.
Do
Keep your audience in mind
The main purpose of any business is to sell a product or service. It’s important to know your audience and decide how to move them from discovery to purchase of your product.
Design and develop your website content always keeping your customers in mind. Imagine how they will react to your website when they visit it for the first time.
Focus on the interface
Your user interface is very important for effective website design. A beautiful user interface can convert passive visitors into active visitors. A user interface must have engaging content and attractive designs.
A big part of UI/UX is that your users need to have a similar experience on every device, regardless of how they want to view it. Your goal should be to develop a similar and consistent design that works across all devices.
Use content
Content is crucial to driving traffic to your website. When it comes to content, less is more. Create short, concise and engaging content for your website.
Make sure you only write about relevant content on your website. Avoid jargon and make sure your content is easy to understand.
Choose fonts carefully
Fonts can make or break your website. Here are a few tips for choosing the font:
- Don’t use small serif fonts that are difficult to read
- Hats look rude. Avoid them
- Test different fonts side by side for readability
- Use font colors wisely that complement your website’s design
Other important do’s
- Keep your website design simple
- Keep your content consistent
- Optimize your website for search using SEO techniques
- Research your audience well
- Check all your links
- Design a good visual hierarchy and make scanning easier
- Optimize your website for speed and performance
Bans
Do not include promotions and advertisements
Incorporating promotions on your websites can be a great way to make money. However, they steal the show. It can overshadow your website content and is often ignored by customers. Promotions and advertising can affect the appearance of your website and make it difficult for users to read the content on it.
Don’t keep your users waiting
For most users, a website takes no longer than 5 seconds to load. If your website is taking too long to load, you need to work on improving it. The longer your website takes to load, the more likely customers are to abandon loading and go to another website. You can minimize your load time by optimizing your code and reducing redirects.
Don’t autoplay videos
Videos that autoplay when they land on your website are one of the most irritating things for your customers. Don’t include videos that play automatically on your website. Only use videos when you need them.
Don’t open links in new tabs
All internal links should open in the same tab. You want your users to use the back button. You can insert warnings if you want to open external links in a new window.
Don’t use too much paint
A simpler website design looks more appealing. Don’t use too many colors on your website as it will be difficult for your users to read the content of your website.
Choose colors according to your product or service. However, avoid using too many colors or shades
Other don’ts
- Don’t make assumptions about user expectations
- Don’t use photos too often
- Don’t use different writing styles
- Don’t use too much text
Do you want to design your website but don’t know where to start? Contact Reach First for excellent web design services based on your recommendations and needs.