Instagram is powerful. It was initially introduced as a social platform to share photos and explore visual content using hashtags. Now Instagram has developed into one of the most lucrative social media channels for companies. With over 1 billion Instagram can be a great marketing tool for small companies in Instagram.
As a small business owner, it would be difficult for you to compete with large giants in terms of commitment and results. However, you can do intelligent work to obtain a value of Instagram. If you have not yet configured Instagram account for your company, it is time to use one of the most popular social media channels. Instagram is an incredible marketing tool for companies of all sizes in Instagram.
Small companies have found it difficult to achieve significant traction due to the novelty of Instagram marketing. Here are some quick tips that help you understand how you can use Instagram effectively and get the best out of it:
1. Set your profile correctly
When you see brands with thousands of followers, it seems as if Instagram is a difficult fight. To make things easier, set up your account properly. Defining goals and building a profile according to these goals forms the basis for an effective Instagram presence.
It is always recommended to integrate the social media accounts of your company. If you set up profiles on other social media channels such as Facebook and Twitter, make sure that all social media profiles in your company are linked to your website.
Writing a short and appealing biography is an important step to set up an Instagram account for your company. It has to be briefly introduced what your small company is about. You can also have a clickable URL in your biography.
Related: Instagram 101: A complete walkthrough for companies
2. Become creative with your Instagram stories
Companies that only publish pictures in their feeds without paying attention to due attention Instagram stories Get a great opportunity to attract new spectators. You can use this function to put pictures and videos together in a story. Companies that quickly learn and develop creative and exciting content use the biggest advantages.
3. Pover your performance
If you really want to strengthen your digital marketing efforts, you must continuously measure and improve your performance. Rate your Instagram posts that receive the most commitment and Hashtags That makes the best. You should use a report tool for analyzes.
You can have several Instagram analysis tools on deck to track your metrics. Accountometrics and individual mail metrics are two wide metrics that you should take into account on Instagram. With the right sentence of tools and data, you can develop content that is charged with your audience.
4. Influencer marketing can help
Influencer marketing is one of the most effective techniques to quickly improve your Instagram supporters. This enables you to contact people with a healthy fan base and to act more with your target group.
In the past, it was very expensive in the past that a celebrity supports their business or products. Small companies could not imagine spending a large budget for a single marketing effort. Fortunately, Social Media has completely changed the entire marketing landscape. Influencer marketing has become much cheaper, and companies with small marketing budgets can easily combine with non-Celeb influencers with millions of committed followers.
Related: The beginner guideline for influencer marketing on Instagram
5. Make yourself familiar with hashtags
On social media platforms such as Facebook and Twitter, a user can search for “shoes” and see all content containing this keyword. On Instagram, a user has to search #shoes to find relevant content. So make yourself familiar with hashtags and use them wherever this is needed. Your contributions will be displayed in the search for the app when you use hashtags. Use the right hashtags, not just random hashtags, to increase your visibility and reach your target group that your company does not already know.
If you are not sure how to develop a successful Instagram marketing strategy for your small company, you can consult an agency for digital marketing.