Social media marketing is not only responsible for ensuring that a company is only present in public forums; It is also the first step for a company to allow people to interact with their brand online.
It is direct interaction with your audience that retains potential customers and drives lead generation, lead conversion and associated business growth.
1. Have a conversation with the audience
Engaging your audience is very easy when you use a content and marketing strategy that entices them to talk to you. Starting the conversation is the hard part. When your audience starts talking to you on social media, it actually increases the chances of them becoming your buyers and customers. You can use social media posts and status updates to encourage your audience to contact you, and they can take the first steps by responding to your questions or other engaging content.
2. Mentioning your followers always helps
Tracking your followers’ activity and reactions on social media and mentioning them by name in your posts will strengthen their trust in you and increase their interest in your brand. They will feel valued and loved and will reciprocate by buying from you or telling other people about your brand. An example of this is running a contest and naming the top three winners to engage and appreciate your audience.
3. Cover current events in your content
Another useful way to engage people with your content is to relate your content to current events or trends online. If the content you use is related to current events, people are more likely to enter the contests or respond to your posts because they have a stronger connection to it.
4. Responding to inquiries and solving their problems
If you are able to respond to your target audience’s questions and concerns and solve their problems, your business will most likely grow in the number of followers and therefore the number of customers and clients. This will keep your audience interested in your social media page and they will likely go further to purchase from you.
5. Ask specific and concrete questions
Social media engagement depends on what type of questions you ask your audience. The questions can’t be too ambiguous, otherwise your audience will be left guessing about the intent and you’ll probably get very few answers. To successfully engage your audience and get the most relevant and desired answers to the questions you ask, the questions must be very clear, specific and direct.
6. Ask Me Anything (AMA Sessions).
A useful way to engage your audience is to conduct “Ask Me Anything” sessions. It will entice the audience to talk to you more about any questions they may need an answer to. It gives the audience more topics and things to talk about instead of just engaging them in the same way. It also increases your audience’s overall engagement on social media, so it’s a good idea to give it a try.
7. Encourage user-generated content
You can also improve your social media engagement by promoting the content that one of your visitors generates. For example, you can talk about what one of your users or top fans commented about your company, brand, product or service. Or, better yet, you could just go completely off-topic for your industry and promote a message or great piece of art from your community. Almost anything that you believe will have a positive impact on the community you serve is fair game.
8. Using related hashtags
A growing trend on social media is to use hashtags before a phrase or word that relates to your business and that you think might also be of interest to other people. It is a common practice to get your potential audience to read, watch, and respond to your content.
Reach First always strives to utilize all possible modern means of communication, engagement and lead generation for its customers. Get in touch with us by clicking on “Contact”.